Logic Classroom - Maximizing Lead Conversion

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Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also dove into lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

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Logic Classroom - Maximizing Lead Conversion

  1. 1. Maximizing Lead Conversion<br />Presented by:<br />David Friedman,<br />Founder & President<br />dfriedman@bostonlogic.com<br />617.266.9166<br />4/13/2010<br />
  2. 2. Overview<br />Search<br />Stickiness<br />Consistency of user experience<br />Landing pages<br />User -> Lead conversion<br />Modal window lead capture<br />Social media<br />
  3. 3. Consistency of the user experience<br />
  4. 4. Search Engines<br />
  5. 5. Consistency of the user experience<br />
  6. 6. Consistency of the user experience<br />
  7. 7. Be Sticky<br />Engaging<br />Interactive<br />Information resource<br />Draw the user back for repeat visits<br />Your website should be the user’s ‘Go To’ source during their buying or selling process.<br />
  8. 8. Averages Site vs Great Sites<br />Design Matters!!!<br />Minimize options above the scroll<br />User should know where to click<br />
  9. 9. Landing pages<br />Speaks to the keyword<br />Engages user<br />Lead capture<br />Useful in all kinds of marketing<br />Search engine<br />Traditional<br />etc<br />SEO<br />Keyword Rich<br />Google will send the user to the page they want to, not your home page<br />
  10. 10. Lead Capture<br />Lead Signup<br />Account creation<br />Contact form<br />Schedule a showing<br />Home valuation form<br />Sign up for Blog<br />Free report<br />Give them a carrot<br />
  11. 11. Modal Window<br />Examples<br />
  12. 12. Lead Management/CRM<br />Features<br />User Tracking<br />Deal Tracking<br />Property Updates<br />Schedule Showings<br />Contact listing agent<br />Newsletter<br />Benefits<br />Organize pipeline<br />Focus your time on the best leads<br />Know your customer better<br />Client Intelligence <br />Closing % <br />
  13. 13. Getting them to come back<br />Email Communication<br />Daily email updates<br />Newsletter<br />Drip email<br />Resources<br />Tools<br />Saved Favorites<br />Calculators<br />Information<br />Search<br />Photos<br />Social Media<br /><ul><li>Facebook
  14. 14. Twitter
  15. 15. Linked In</li></ul>Blogging<br /><ul><li>RSS</li></li></ul><li>Leveraging Social Media<br />Make connections<br />Syndicate content<br />Economies of scale<br />Generate website traffic<br />Engage users/community<br />Position yourself as an expert<br />Improve search engine ranking<br />Result:<br />Convert Customers!<br />
  16. 16. eMail Marketing<br />Effective Subjects<br />Provocative<br />Engaging<br />Effective Headlines<br />Grab the reader<br />Ask a question<br />Challenge an assumption<br />Segment your content<br />Help the user skim to find the content that appeals to them<br />Unique to Real Estate – Daily property updates<br />
  17. 17. Questions<br />????<br />For more information contact: <br />David Friedman dfriedman@bostonlogic.com, or call 617.266.9166<br />For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com<br />Also, check out our main blog at www.bostonlogic.com/blog<br />

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