Marketing Your Business on Facebook | LogicClassroom by Boston Logic


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Marketing Your Business on Facebook!

Topics covered:

• Types of Pages & Importance of Categories
• Anatomy of a Successful Facebook Page
• Custom Landing Pages & Other Advanced Features (Facebook Places, Cool Apps)
• Getting People to ‘Like’ Your Page & Interact with It (good content, variety, Questions Feature, etc.)
• Pay-Per-Click Ads (Highly Targeted Audience)
• Oops! I Made a Group / Personal Profile for My Business (& How to Fix It)

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Marketing Your Business on Facebook | LogicClassroom by Boston Logic

  1. 1. T: 617.266.9166<br /><br />Marketing Your Business with Facebook<br />Presented by: Angela Davis, Marketing Associate<br />
  2. 2. CLASSROOM OVERVIEW<br />T: 617.266.9166<br /> <br />
  3. 3. WHY FACEBOOK FOR BUSINESSES?<br />‘Cause If You Didn’t Know, Now You’ll Know!<br />T: 617.266.9166<br /> <br />
  4. 4. Why Put Your Business on Facebook?<br />SOURCE:<br />NO MATTER WHO YOUR TARGET DEMOGRAPHIC IS, THEY ARE ON FACEBOOK!<br />T: 617.266.9166<br /> <br />
  5. 5. How Is Facebook Good For Business?<br />Works Great as an Opinion Poll and for Market Research. <br />Ex. Recent ‘Gap’ logo redesign rejection<br />Respond Quickly to Criticism or Bad PR ASAP & Directly to the Public.<br />Get Your News & Promotions Out Immediately to a Large Audience.<br />Cross-Promoting with Companies Your Potential Clients are Interested In.<br />Follow Your Competitors & Critics to Study and Learn from Them.<br />Network & Engage with Potential Clients and Other Industry Leaders.<br />IMPROVES YOUR SEARCH ENGINE RANKING!<br />T: 617.266.9166<br /> <br />
  6. 6. How Are People Finding Their Homes?<br />According to NAR’s 2010 Profile of Home Buyers and Sellers:<br />89% of Home Buyers Searched The Internet ‘Frequently’ For a Home in 2010<br />The Share of Home Buyers Who Found Their Home on the Internet Jumped from 8 % in 2001 to 37% in 2010<br />8%<br />37%<br />T: 617.266.9166<br /> <br />
  7. 7. How To Capture These Internet Leads:<br />Sequoia Website for Realtors:<br /><ul><li> SEO Friendly
  8. 8. Feature- Rich User Experience
  9. 9. Social Media Integration
  10. 10. Blog Included
  11. 11. Lead Capture & CRM Components </li></ul>Create Unique Content on Your Site:<br /><ul><li> Weekly Blog Posts
  12. 12. Town Pages for Your Areas of Expertise
  13. 13. Development / Lux. Bldg. Pages
  14. 14. Add As Many Content Pages as You Want in Sequoia!</li></ul>Syndication & Social Sharing:<br /><ul><li> Link Social Media Presence with Website
  15. 15. Syndicate Blogs & Featured Listings
  16. 16. Engage Your Audience & GET THEM TO YOUR WEBSITE!</li></ul>T: 617.266.9166<br /> <br />
  17. 17. FACEBOOK PAGE BASICS<br />How to Start a Page and Do It Right<br />T: 617.266.9166<br /> <br />
  18. 18. What Type of Facebook Page is Right for Me?<br />Local Business or Place Page is Best:<br /><ul><li> Merge with Bing Place Data (Map & Link on Info Tab)
  19. 19. Fans Can ‘Check In’ to Your Location
  20. 20. Fields on Info Tab are More Detailed
  21. 21. Categories Help Potential Clients Find Your Business</li></ul>T: 617.266.9166<br /> <br />
  22. 22. Why a Facebook Page is the Best for Business:<br />T: 617.266.9166<br /> <br />
  23. 23. Steps to Creating a New Page<br />1. Go To:<br />Also a Link to ‘Create a Page’ on the Home Page<br />Links to ‘Create a Page’ in Lower Left Corner of Existing Pages<br />2. Select the ‘Local Business or Place’ Page Type<br />Choose Your Business Type Category<br />Enter Business Name & Info<br />Click ‘Get Started’<br />3. Log Into the Personal Account You Want to Admin the Page<br />You Will Be Prompted to Do So if You Were Not Logged In When You Started<br />4. Fill Out Your ‘Info’ Tab with Details about Your Business<br />Add Links to Your Website, Twitter, etc.<br />Add Info About What You Specialize in and Offer<br />Make a Good First Impression that Makes People Want to Like the Page<br />5. Follow the Steps on the ‘Get Started Tab’<br />T: 617.266.9166<br /> <br />
  24. 24. ‘Get Started’ Tab Makes It Easy!<br />‘GET STARTED’ TAB WALKS YOU THROUGH:<br />1. Adding Images<br />2. Posting a Status Update<br />Encourage Your Friends to Share Your Page<br />Announce a New Website or Promo Offer<br />3. Adding a ‘Like’ Button to Your Website<br />Does Take Some Coding Knowledge <br />Boston Logic Can Do It For You! <br />4. Inviting Friends & Announcing to Fans<br />Upload an Excel Doc<br />Import Email Contacts<br />Suggest to Personal Facebook Friends<br />5. Syncing to a Mobile Device<br />T: 617.266.9166<br /> <br />
  25. 25. “OOPS! I WAS USING A GROUP BY MISTAKE!”<br />Facebook DOES NOT Allow You To Convert a Group To a Page<br />Groups Were Part of Facebook BEFORE Pages Were Introduced<br />When Pages Were First Introduced Facebook Temporarily Allowed Converting<br />Only Way to Migrate Group Members to Page Fans Is To Ask Them To ‘Like’ It <br />Post New Page URL on Group Wall and Invite Member to ‘Like’ the Page <br />Send a Message and/ or Chat to Members Ask Them to Spread the News & Like the Page<br />Consider Incentives to ‘Like’ the Page & Suggest It (% Off a Service, Coupons ,Being Entered Into a Drawing for a Free Gifts, etc.)<br />T: 617.266.9166<br /> <br />
  26. 26. “OOPS! I WAS USING A PERSONAL PROFILE”<br />Facebook Lets You Convert a Personal Profile Into a Page! <br />VISIT:<br />CANNOT BE UNDONE – So Be Sure It’s Your Best Option. <br />FRIENDS WILL BE CONVERTED INTO PEOPLE THAT ‘LIKE’ THE PAGE (aka FANS)<br />Only Photos Will Be Transferred. ALL OTHER DATA LOST! <br />Facebook will provide you with a stripped-down version of a Personal Profile, called a Business Account, which will be the admin of the new Page. It cannot become ‘Friends’ with anyone or ‘Like’ Anything, etc.<br />T: 617.266.9166<br /> <br />
  27. 27. WHAT MAKES A SUCCESSFUL PAGE?<br />Fun Applications & Tools to Customize Your Page<br />T: 617.266.9166<br /> <br />
  28. 28. Custom Landing Pages<br />Custom Landing Tabs Good For Branding & Getting People to Your Website<br />Now Custom Tabs Use iFrames(not FBML) & are More Customizable than in the Past<br />Can Have Interactive Buttons, Tabs, and Animations <br />Boston Logic can Design a Custom Tab for You!<br />Some Free Applications Available (not as customizable & usually include their logo)<br /><br />Custom Slideshow Welcome Tab<br /><br />Custom MLS Property Search Links to Site<br />T: 617.266.9166<br /> <br />
  29. 29. Sync To Your Other Social Media Accounts<br />Various Websites & 3rd Party Apps Help You Spruce Up Your Page<br />T: 617.266.9166<br /> <br />
  30. 30. Sign Up For Networked Blogs<br />Networked Blogs is a Directory for Blogs<br />Readers Can Find Your Blog By the Topics/ Categories You Select<br />Automatically Publish Blogs to Your Wall, Status Updates, and Blog Tab<br />T: 617.266.9166<br /> <br />
  31. 31. Other Cool Tools*<br />RSS Graffiti – Great for feeding blogs or featured listings, etc. to Wall<br />PageModo– Create a Free Custom Landing Tab with Templates<br />Social Revitalizer– Play Flash, MP3, and Silverlight files directly from Tab <br />* There are 100s More! Do a Google Search & See What You Find!<br />T: 617.266.9166<br /> <br />
  32. 32. Boston Logic Can Help!<br />Does This Seem Like Too Much To Do?<br /> - DON’T WORRY & DON’T SMASH YOUR COMPUTER!<br /><ul><li>Boston Logic Offers a Basic & Premium ‘Social Media Accelerator’ Package
  33. 33. Social Media Accelerators Include:
  34. 34. Creating Your Facebook Page, Twitter Page, YouTube Channel, etc. FOR YOU!
  35. 35. Adding Content & Optimizing Your Page
  36. 36. Creating a Custom Facebook Quick Search that Links to Your Sequoia Website
  37. 37. Setting Your Blog Up to Syndicate to Your Wall, Status Updates, and Blog Tab
  38. 38. Setting Up an RSS Feed to Syndicate Your Exclusive Listings, Too!
  39. 39. Linking Your Social Medial Profiles to Your Website Header/ Footer
  40. 40. AND MUCH MORE!</li></ul>T: 617.266.9166<br /> <br />
  41. 41. GETTING PEOPLE TO LIKE YOUR PAGE<br />If You Build It and Engage Them, They Will Come … <br />T: 617.266.9166<br /> <br />
  42. 42. What To Share on Facebook?<br />Write About What Has Your Attention.<br />Interesting Books You’re Reading, Relevant News Articles or Industry Blogs, etc.<br />Don’t Just Self-Promote – People Will Stop Following If Bored! <br />Links to Your Blog Posts, Images, YouTube Videos, Etc. <br />Be Sure to Ask a Question or Somehow Engage Audience with an Excerpt, Etc.<br />Don’t Just Dump a Link! Be Useful!<br />‘Share’ or Comment on Other People’s Interesting Posts. <br />Spend at Least 15 Minutes Each Day Networking, Reading, Learning.<br />Share Photos and the Human Side of Your Company.<br />Company Outings or Events, New Products, Recently Sold Homes, etc.<br />Post on the Page Wall as Yourself!<br />Encourage Employees to Actively Engage Using Personal Profiles, too!<br />T: 617.266.9166<br /> <br />
  43. 43. How To Get People To Interact?<br />Ask Questions! <br />New Feature Allows You To Ask Questions with Multiple Choices to Fans<br />Fans Can Also Add Their Own Answers, Too!<br />Fun & Interactive<br />Get FREE Valuable Marketing Data from Your Clients/ Fans<br />T: 617.266.9166<br /> <br />
  44. 44. Create Facebook-Only Specials<br /><ul><li>Let Your Audience Know You Have Daily or Weekly Facebook Specials.
  45. 45. Create a New ‘Secret Code Word’ Each Month and Announce It On Facebook Along with the Special Offer.
  46. 46. Ex. % Off of a Product You Regularly Sell or Entire Purchase if a Store.
  47. 47. Ex. Money Back at the End of a Closing if a Broker.</li></ul>T: 617.266.9166<br /> <br />
  48. 48. Connect To Your Fan page<br /><ul><li>Link to Your Facebook Page EVERYWHERE!
  49. 49. You LinkedIn and Other Online Profiles
  50. 50. Your Websites, Blogs, Yelp Listing, Etc.
  51. 51. Newsletters, Promos, and Presentations You Give
  52. 52. Resumes, Business Cards, Email Signatures
  53. 53. Make Sure You Use Add This or Other Social Sharing Buttons on Your Blog so Readers can Syndicate Your Content to Facebook FOR YOU!</li></ul>T: 617.266.9166<br /> <br />
  54. 54. Create Facebook Ads<br /><ul><li>Create a Custom Ad
  55. 55. Choose an Image
  56. 56. Create a Heading and Ad Text
  57. 57. Target Your Demographic Using People’s Personal Profile Info!
  58. 58. Location
  59. 59. Age
  60. 60. Gender
  61. 61. Likes & Interests
  62. 62. By Facebook Connections & Friends
  63. 63. Relationship Status
  64. 64. Birthdays
  65. 65. Education
  66. 66. Workplace
  67. 67. AND MORE!!</li></ul>T: 617.266.9166<br /> <br />
  68. 68. SECURITY<br />Keep Your Information & Computer SAFE!<br />T: 617.266.9166<br /> <br />
  69. 69. BEWARE OR FAKE FACEBOOK EMAILS!<br />Emails Might Look Like They Are From Facebook<br />Facebook will NEVER: <br /><ul><li> Reset Your Password w/o You
  70. 70. Ask You to Download Anything
  71. 71. Require You to Click a Link
  72. 72. ALWAYS Go Directly to to Log Into Your Account
  73. 73. NEVER Click a Link in an Email or Download an Attachment </li></ul>T: 617.266.9166<br /> <br />
  74. 74. BEWARE OR FAKE FACEBOOK EMAILS!<br />Real Facebook Emails Tend to Have the Facebook Logo<br />T: 617.266.9166<br /> <br />
  75. 75. BE SURE TO BACK-UP YOUR DATA OFTEN!<br /><ul><li>Facebook Recently Created ‘Download’ Option for Personal Profiles
  76. 76. Copies Wall Posts, Photos, Messages, and Friend List into a Zip File
  77. 77. 3rd Party Applications like ‘Backupify’ Can Be Used to Back Up Fan Pages </li></ul>T: 617.266.9166<br /> <br />
  78. 78. Recap<br /><ul><li>Facebook is Important for Your SEO
  79. 79. Gets You More ‘Real Estate’ in the Search Engine Results
  80. 80. Most People Use Facebook Regularly; Your Target Demographic Is There, Too!
  81. 81. It’s Foolish NOT to Have a Business Presence on Facebook!
  82. 82. Great for Syndicating Your Content To So You Can Attract More Website Visitors
  83. 83. The More Engaging, Interesting, & Fun Your Page Is, The Better!
  84. 84. Ask Questions, Ask for Feedback
  85. 85. Create Facebook Deals, Contests, and Promos for Fans
  86. 86. Add Custom Tabs to Make Your Page More Robust
  87. 87. Syndicate VALUABLE Content People Want to Read
  88. 88. Don’t Just Spam and Toot Your Own Horn All the Time
  89. 89. Post on the Page Wall as Yourself to Show Your Human Side
  90. 90. Back Up Your Data & Be Smart!</li></ul>T: 617.266.9166<br /> <br />
  91. 91. Questions?<br />@BostonLogic<br /> /BostonLogic<br />More LogicClassrooms by Boston Logic:<br /><br />Read SEO Tips on our Real Estate SEO Blog:<br /><br />For More Information, Contact: <br />Angela Davis,<br />T: 617.266.9166<br /> <br />