Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Logic classroom: Email marketing with Constant Contact


Published on

Learn the latest in real estate online marketing through email marketing with these slides from Boston Logic's latest LogicClassroom.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Logic classroom: Email marketing with Constant Contact

  1. 1. T: 617.266.9166<br /> <br />Email Marketing<br />Benefits and Strategies with Constant Contact<br />Presented by: Boston Logic<br /> Ashley Osgood, Marketing Associate<br /> Angela Davis, Marketing Associate<br />
  2. 2. Classroom Overview<br />T: 617.266.9166<br /> <br />
  3. 3. Email Marketing<br />T: 617.266.9166<br /> <br />
  4. 4. Email Marketing Challenges: 2011<br />New Communications Channels<br />Communication becoming more “social”<br />Social Media more instant<br />T: 617.266.9166<br /> <br />
  5. 5. Email Marketing: Inboxes<br />Email Inboxes<br />Now Portable<br />Users do not need <br />to be in front of a<br />computer to check <br />their email<br /><ul><li>Content needs to be:
  6. 6. Brief
  7. 7. Simple
  8. 8. To-the-point</li></ul>Keep all this in mind when creating your marketing emails!<br />T: 617.266.9166<br /> <br />
  9. 9. Email Marketing: Inboxes<br />Inbox Overload<br />WAS: <br />No Bad Stuff<br />NOW: <br />Too Much Good Stuff<br />The Difference Today?<br />Time / Priority<br />T: 617.266.9166<br /> <br />
  10. 10. Email Marketing: 2011<br />ISP Email Management<br />Not Enough to Get Into Inboxes<br />Need to be “above the line”<br />What You Want / Need <br />to Read<br />Everything Else<br />T: 617.266.9166<br /> <br />
  11. 11. Email Marketing: 2011<br />Deliverability and Engagement<br />Deliverability: the ability to get an email to the inbox<br />ISP’s are getting smarter<br />Microsoft will use user behavior to determine where your emails go<br />Email-Placing Criteria:<br />Message read, deleted<br />Message deleted without reading<br />Message answered<br />Frequency of sending /reading messages from certain sender<br />T: 617.266.9166<br /> <br />
  12. 12. What Does This Mean?<br />Future of Email is Still Strong<br />Email will evolve<br />Needs to keep up with social media channels<br />I.E., Facebook introduced more enhanced messaging<br />“Batch & Blast” email marketing will see less success<br />Email needs to be more relevant to users in order to succeed<br />T: 617.266.9166<br /> <br />
  13. 13. Email Is Not Dead!<br />“Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%” <br /> - Litmus<br />“The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time” <br />– The Nielsen Company<br />“58% of people start their online day by reading emails.” <br />- ExactTarget’s Email X-Factor Study, 2011<br />T: 617.266.9166<br /> <br />
  14. 14. How To Survive Email Marketing<br />Email Marketing Rules:<br />Know and expect that email address churn may rise.<br />Make sure your emails are easy to read and open.<br />Keep emails simple. Use less images, be brief, and think smartphone-access.<br />Trust is Important: do not spam your contacts.<br />Make your emails interactive and social: enable easy sharing<br />T: 617.266.9166<br /> <br />
  15. 15. Marketing Strategies: Subscribers<br />Get to know your subscribers<br />Do not email too frequently<br />Keep messages consistent<br />i.e., weekly newsletters<br />Keep subscribers organized by groups<br />Keep your emails relevant to your groups<br />Content is Key<br />Keep them engaged!<br />Quick headlines, brief content, and promotions<br />Integrate with Social Media<br />Ask them to share!<br />T: 617.266.9166<br /> <br />
  16. 16. Email Marketing Made Easy<br />Streamline the process & automate your email process<br />Take time to create content and schedule emails <br />Visibility<br />Use less images: don’t always display correctly or are blocked<br />Measure Your Results<br />See Constant Contact Analytics to determine email success<br />Conduct A/B testing<br />Psst!<br />MailChimp recently doubled its free email marketing services. <br /><br />T: 617.266.9166<br /> <br />
  17. 17. Email Marketing Provider: Constant Contact<br />Benefits<br />Organize contacts into lists for segmented emails<br />Emails and newsletters more visually appealing<br />Easy to use<br />Analytics<br />See who opens your emails and what they clicked on<br />T: 617.266.9166<br /> <br />
  18. 18. Email Marketing Provider: Constant Contact<br />Analytics<br />See who opens your emails and what they clicked on<br />T: 617.266.9166<br /> <br />
  19. 19. @BostonLogic<br />Questions?<br />For future (and past) webinars by Boston Logic:<br /><br />Read SEO Tips on our Real Estate SEO Blog:<br /><br />For more information, contact: <br />Ashley Osgood,<br />Angela Davis,<br />Phone: 617.266.9166<br />T: 617.266.9166<br /> <br />