Boston Logic's Logic Classroom "Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!
We also discussed the SEO Process and how to Optimize Your Blog for search engines as well as users!
We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!
We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!
There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your site!