Leveraging Facebook for Your Business | LogicClassroom by Boston Logic


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Why and how to create a Facebook Fan Page for your business, how to get people to 'Like' your business page, and how to protect your employees with the latest Facebook Privacy Settings so that they are comfortable

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Leveraging Facebook for Your Business | LogicClassroom by Boston Logic

  1. 1. Leveraging Facebook Pages for Real Estate<br />“A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.<br />By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.”<br /> -Facebook<br />
  2. 2. Who Currently Has a Personal Facebook Profile Page?<br />ALL THE COOL KIDS ARE DOING IT<br />
  3. 3. What Are Fan Pages? <br />‘LIKE’ Button Recently Replaced ‘BECOME A FAN’<br />(Means Same Thing)<br />
  4. 4. Why Use Facebook for Business? <br />
  5. 5. How Do You Create a Fan Page for Your Business? <br />
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  7. 7. Click the ‘+Create Page’ button on the ‘Ads and Pages’ screen.<br />This screen is your control panel for all the pages you admin.<br />
  8. 8. 1. Select the ‘Local Business’ option & the category from the drop down menu.<br />2. Name your Fan Page. <br />NOTE: You CANNOT change the Name or Category once created!<br />3. Check the box to confirm you’re an official representative of the business.<br />4. Click ‘Create Official Page’ once you’ve checked everything for typos!<br />
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  10. 10. So What Should You Post?<br />
  11. 11. How to Get People to “Like” You:<br />Next—Turning Fans into Leads…<br />
  12. 12. Turning Fans into Leads…<br />
  13. 13. Let’s Recap on Fan Pages:<br />
  14. 14. But What If Employees Are Afraid to ‘Like’ the Company Page/ Become Fans? <br />Why are they afraid?!<br />They Don’t Want Clients Seeing Their Personal Information on Facebook.<br />Do they know how to manage their Privacy Settings to protect themselves?<br />… Even if they’re NOT Fans?<br />
  16. 16. If You’ve Never Changes Your Settings, You Could Be Sharing EVERYTHING with EVERYONE. <br />You can now Fully Customize WHO sees WHAT from this Privacy Settings control panel.<br />
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  18. 18. You edit the privacy setting on each Photo Album individually; <br />‘Everyone’‘Friends of Friends’‘Only Friends’ or ‘Customize’.<br />
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  21. 21. 2. Click the ‘+Create a List’ button on the Friends screen.<br />1. Select the ‘Friends’ category below your profile photo<br />
  22. 22. 3. In the popup window, Name your List and click on the Friends you want to add to it.<br />4. Select ‘Create List’ when you’re finished.<br />
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  24. 24. Notice There are No Status Updates, or a Tabs for my Wall or Photos<br />KEEP PROFILE PICTURE SOMETHING P.C. …JUST IN CASE…<br />
  25. 25. Sharing My Status Updates & some of my Wall & there are Info. & Photo Tabs<br />Sharing MY Posts, but NOT Posts by my Friends<br />Not showing my birth year or hometown.<br />
  26. 26. Here I chose NOT to show my personal info such as Email, Phone, Relationship Status, etc.<br />
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  29. 29. IMPORTANT! DON’T SKIP!<br />
  30. 30. PRIVATE Stuff You THOUGHT You Were<br />ALREADY PROTECTING!<br />
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  32. 32. Facebook Automatically Shares Your Private Info in Facebook Searches AND SEARCH ENGINES!<br />
  33. 33. Anyone can browse Facebook and see Private Status Updates for anyone who skipped the ‘Search’ Privacy Settings’ section.<br />
  34. 34. Let’s Recap on Privacy:<br />
  35. 35. Now That Your Employer Was Nice Enough to Show You How to Protect Your Privacy…<br />You Won’t Mind ‘Liking’ The Company Fan Page! <br />
  36. 36. … AND Suggesting it to ALL YOUR FRIENDS!<br />Simply click the ‘Suggest to Friends’ link underneath the Fan Page Profile pic. & select your Friends in the popup window.<br />
  37. 37. Questions<br />????<br />This presentation will be online at:<br />www.RealEstateSEO1.com<br />and <br />www.BostonLogic.com/blog<br />