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AdvancedGoogle Analytics
Agenda   Housekeeping   Goals   Events   Content
Housekeeping   Exclude internal traffic   Always keep a Raw Profile   Add annotation
Goals“Google Analytics uses the concept of goals to help youevaluate how well your site serves the ends you have in mind” ...
The Goal Value   Is the total revenue realized from the goal conversions.    Google Analytics also uses the Goal Value da...
Events   Add simple piece of code to the link of an image, tab, button,    graphic or video and we can track how are inte...
Event Tarcking Code_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)<a href="#" onClick="_gaq.push([...
Content   Top/Exclusive Properties    Segment In Page Tab    Set Up Custom Report
Find BostonLogic on:Logicclassroom Archives    BostonLogic.com     617.266.9166
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Advanced google analytics

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Advanced google analytics

  1. 1. AdvancedGoogle Analytics
  2. 2. Agenda Housekeeping Goals Events Content
  3. 3. Housekeeping Exclude internal traffic Always keep a Raw Profile Add annotation
  4. 4. Goals“Google Analytics uses the concept of goals to help youevaluate how well your site serves the ends you have in mind” Goal Set Goals are automatically grouped in sets. Use sets tocategorize the different types of goals for your site. Forexample, you might track downloads, registrations pages inseparate goal sets
  5. 5. The Goal Value Is the total revenue realized from the goal conversions. Google Analytics also uses the Goal Value data to calculate other metrics like ROI and Average Score. For example, if your agents team can close 10% of people who request to be contacted, and your average transaction is $5000, you might assign $500 (i.e. 10% of $500) to your "Contact Me" goal. In contrast, if only 1% of mailing list signups result in a sale, you might only assign $50 to your "email sign-up" goal.
  6. 6. Events Add simple piece of code to the link of an image, tab, button, graphic or video and we can track how are interacting with the websiteCategory: The type of element you want to track Some example categories are "Videos" and "Downloads".Action: action can be used to define the interaction of your visitor with a specific element which may be: click, button, play, stop.Label: This element helps you easier identify the type of event that is tracked, so you can specify anything that will help you easier recognize this.Value: A value is a numerical variable that you can assign to any event that youve assigned to a category. You can have explicit values, such as "30", or inferred values based variables you define elsewhere, such as "downloadTime".Implicit Count: A count of the number of interactions with an event category.
  7. 7. Event Tarcking Code_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)<a href="#" onClick="_gaq.push([_trackEvent, Videos, Play, ‘Propertyvideo]);">Play</a>
  8. 8. Content Top/Exclusive Properties Segment In Page Tab Set Up Custom Report
  9. 9. Find BostonLogic on:Logicclassroom Archives BostonLogic.com 617.266.9166

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