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Minimalism as a concept in Product Management by Esmar Mesic


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Spread the idea about minimalism as already known concept (in computing, architecture, literature, design etc.).
Help traditional enterprises during software development process with start-up tools. Corporations like big telco companies, health institutions, insurance companies or government bodies should use start-up’s tools to succeed in software development process.

In this talk I will give you a comparison between 10 years of work experience for enterprises vs. 2 months working in startup world. Since minimalism brings focus, I will try to give a few examples where concepts used in startups may help enterprises.

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Minimalism as a concept in Product Management by Esmar Mesic

  1. 1. Minimalism as a concept in Product Management Esmar Mesic Product Manager @ Ministry of Programming
  2. 2. HOTEL EUROPE, October 20th
  3. 3. World today • How do we dress? • Consumption world, have more, gain more • Hype, noise • Too much information
  4. 4. Billboard attack
  5. 5. Big corporations from my experience – when you think of them: • Something slow, slow machines, slow processes • Low quality of communication • Complex communication matrix • Bunch of levels • Long-term plans (give me a plan for 10 years!) • Legacy systems almost irreplaceable • Software updates are too difficult
  6. 6. Startup mindset: • Not having long-term plans. • Things are happening really really FAST • Usability testing • Launch MLP – Minimum Loveable Product • Smallest possible thing you can build to fulfill the basic narrative and delight the users • Lean approach • Data driven • Launch and learn, I don’t wanna show you twice • Learn what’s wrong and remove the uncertainty • Release frequency too high, build every day
  7. 7. Minimalism in it’s pure form • No noise, distractions… Peacefulness? • Try to visualize it? • It’s a lifestyle. • Different types: Aesthetic, Essential, Experiential, Sustainable, Thrifty • Focus on thrifty – on time, on budget, faster time to market
  8. 8. Minimalism: it’s all about • Avoiding distractions • Simple • Enforce ourselves to simplify • Focusing There is no such thing as “feature complete”.
  9. 9. Tools • Design Prototyping
  10. 10. Tools • Involve your key users
  11. 11. Tools • Cut the “religious” debates • Strong personal convicts plus professional passion • How to stop it? • Usability Testing • Does not prove anything
  12. 12. Launch & Learn, so build every day
  13. 13. Minimalism Manifesto 1. The main thing is to keep the main thing the main thing.” 2. Focus is essential. 3. Adding features makes it harder to keep that focus. 4. I want every line of code to be able to justify its existence, and work multiple jobs, too 5. Minimalism is intentionally 6. Remove of everything that distracts you 7. …
  14. 14. Before Q&A • I already knew that, we’ve been doing that for decades”, you’re probably right • Should be inspiring and useful in your context
  15. 15. Q&A • Task for you right now: Count how many things do you have with you right now? Are all of them necessary? • Who has the smallest number of things?
  16. 16. HOTEL EUROPE, October 20th
  17. 17. THANK YOU! ”Simplicity is the ultimate sophistication” Leonardo da Vinci