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In-store digital media: re-inventing the retail space

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In-store digital media: re-inventing the retail space

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Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September.
The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.

Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September.
The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.

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In-store digital media: re-inventing the retail space

  1. 1. 1 In-Store Digital Media: Reinventing the Retail Space
  2. 2. THE HIGH STREET IS NOT DEAD. IT’S BEING REBORN.
  3. 3. 5
  4. 4. 6
  5. 5. 7
  6. 6. 8
  7. 7. Let’s get phygital Digital transformation of retail is moving at an incredible space Strategic imperative for retailers to re- invent their retail footprint, while maximizing brand value Intense competition to serve, engage and retain customers
  8. 8. 10
  9. 9. 11 How it works The Media Player The Network The Management Tool
  10. 10. 12
  11. 11. 13
  12. 12. 14
  13. 13. Challenge No. 1 Create a unique customer experience
  14. 14. AUDI CITY LONDON
  15. 15. 17
  16. 16. 18
  17. 17. Challenge No. 2 Sell better, Sell more
  18. 18. 20
  19. 19. 21
  20. 20. 22
  21. 21. Challenge No. 3 Engage Promote Loyalty Create the Buzz
  22. 22. 24
  23. 23. 25
  24. 24. 26 What the future holds Supporting Rich Content: The Emergence of HTML5 Android and the Cloud: ‘Democratizing’ Digital Signage Simpler, Cheaper Technology: Driving Customer Demand Mobility and Interactivity: Engaging with Customers 4G Connectivity: Faster, Better, Everywhere.
  25. 25. 27
  26. 26. 28
  27. 27. #BoscaBox fergal@boscabox.com www.boscabox.com

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