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User experienceresearch@prle

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User experienceresearch@prle

  1. 1. User Experience Research at Philips ResearchBoris de RuyterPrincipal Scientist, Philips Research Europe
  2. 2. User – System Lifestyle Experience Interaction Examples Trends ResearchConfidential COS, May 28, 2008 2
  3. 3. User – System InteractionConfidential COS, May 28, 2008
  4. 4. The evolution in User – System Interactioninteraction paradigms Mainframes Mini-The evolution computer Desktop PCof computers Notebook PCand networks Pocket PDA Internet appliance Personalized VUIs anticipatoryThe evolution GUIs multi-modalof interfaces High-level UI languages Assembly and machine code November 08, 2007
  5. 5. The evolution in User – System Interactiondifferentiating benefits Immersive Fun to use Easy to use Efficiency Effectiveness November 23, 2010
  6. 6. November 23, 2010
  7. 7. Lifestyle trendsConfidential COS, May 28, 2008
  8. 8. Cocooning Stay at home, the desire to build a soft and cozy nest to protect ourselves from the harsh, unpredictable realities of the outside worldConfidential COS, May 28, 2008
  9. 9. Clanning Join up, belong to and hang out with groups of like friends, providing a secure feeling that our own beliefs will be validated by consensusConfidential COS, May 28, 2008
  10. 10. Fantasy & Escape Break away from modern tensions by seeking excitement in risk free adventures such as in virtual reality environmentsConfidential COS, May 28, 2008
  11. 11. Pleasure Revenge Being tired of rules and regulations, consumers want to cut looseConfidential COS, May 28, 2008
  12. 12. Small Indulgences Stressed out from ever increasing expenses consumers are seeking ways to reward themselves with affordable luxuryConfidential COS, May 28, 2008
  13. 13. Anchoring Reaching back to our spiritual roots, taking what was comforting from the past in order to feel securely anchored for the futureConfidential COS, May 28, 2008
  14. 14. Egonomics Looking for new ways to make more personal statementsConfidential COS, May 28, 2008
  15. 15. Atmosfear The polluted environment stirs up a storm of consumer doubt and uncertaintyConfidential COS, May 28, 2008
  16. 16. 99Lives Assuming multiple roles in order to cope with our busy and high-tech livesConfidential COS, May 28, 2008
  17. 17. Cashing out Questioning the intrinsic value of a high powered career, people are opting for more fulfillment in a simpler way of livingConfidential COS, May 28, 2008
  18. 18. Being Alive The awareness that the concept of wellness can add generous years of good health, giving an overall better quality to our livesConfidential COS, May 28, 2008
  19. 19. Save Our Society To protect our endangered planet, we must rediscover a social conscience based on a blend of ethics, passion and compassionConfidential COS, May 28, 2008
  20. 20. Rhythm & Balance Restore a balance between work and leisure, between oneself and natureConfidential COS, May 28, 2008
  21. 21. More recent trendsConfidential COS, May 28, 2008
  22. 22. Eco exhaustion Consumers report getting bored with eco news and admit having exaggerated their commitments because it was fashionableConfidential COS, May 28, 2008
  23. 23. Freemium Consumers expect receiving some free lunches although they realize that they have to pay for dinnerConfidential COS, May 28, 2008
  24. 24. Learning Consumers are getting anxious in times of uncertainty and want to understand or even try to influence their environmentConfidential COS, May 28, 2008
  25. 25. Commuter marriages Consumers are increasingly finding it difficult to balance between family en professional lifeConfidential COS, May 28, 2008
  26. 26. User Experience ResearchConfidential COS, May 28, 2008
  27. 27. Research phases Collect user insights & requirements Test usability & user acceptance Validate & study longer term effects November 23, 2010
  28. 28. November 23, 2010
  29. 29. Context studies November 23, 2010
  30. 30. Context studies November 23, 2010
  31. 31. Context studies High level user needsUserinsights Diary studies Observations November 23, 2010
  32. 32. Lab studies• Focus group sessions to collect early user feedback on concepts• Controlled experiments (limited in time) to study the usability and end user acceptance – Multi observer setup – Control & coding in one system – Distributed coding scheme – Observed & automated events Focus groups Observation room Usability test November 23, 2010
  33. 33. Lab studies ExperienceLab November 23, 2010
  34. 34. Lab studies Complex – but hidden – technology or staged interaction November 08, 2007
  35. 35. Home area November 23, 2010
  36. 36. Shop area November 23, 2010
  37. 37. Apartment area November 23, 2010
  38. 38. Hospitality area November 23, 2010
  39. 39. Techniques for experience assessment• Self reporting data – User satisfaction in CE – Social Intelligence in HDS• Physiological data – Quality of sleep – Emotional state• Observational data – Problem solving behavior – Patterns in shopping behavior November 23, 2010
  40. 40. Field studies• Use of the propositions in real life settings over longer periods of time• Data collection through logging and in situ interviews• Complementary findings to laboratory studies In situ interviews November 08, 2007
  41. 41. Field studies http://SimplicityLabs.net November 08, 2007
  42. 42. ExamplesConfidential COS, May 28, 2008
  43. 43. Immersive environments providing stimulating lightingConfidential COS, May 28, 2008
  44. 44. Fitness & Sleep monitoringConfidential COS, May 28, 2008
  45. 45. Caring environmentsConfidential COS, May 28, 2008
  46. 46. Emotionally connected from a distance November 08, 2007

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