6b iab-chile social networks

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6b iab-chile social networks

  1. 1. FredCavazza.net
  2. 2. FredCavazza.net Did you say ‘social’?
  3. 3. FredCavazza.net Everybody as something to say You cannot hide anymore
  4. 4. FredCavazza.net Meet the long LONG tail People is the medium
  5. 5. FredCavazza.net Social media landscape Social media Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms Facebook is just one of them
  6. 6. FredCavazza.net About Social Networks
  7. 7. FredCavazza.net Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized
  8. 8. FredCavazza.net Social Networks Hype Cycle Visibility TimeTechnology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning
  9. 9. FredCavazza.net Brands and Social Networks Every brand can play in the social field
  10. 10. FredCavazza.net Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot
  11. 11. FredCavazza.net Trend #1: Interoperability Facebook Connect Google Friend ConnectData Availability Open SocialData Portability Privacy is the real issue
  12. 12. FredCavazza.net Trend #2: Niche Social Networks Small is the new Big
  13. 13. FredCavazza.net Trend #3: Mobile Toward interoperable niche mobile social networks?
  14. 14. FredCavazza.net About Virtual Worlds
  15. 15. FredCavazza.net Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized
  16. 16. FredCavazza.net Virtual Worlds Hype Cycle Visibility TimeTechnology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning
  17. 17. FredCavazza.net Brands and Virtual Worlds Every brand can play in the virtual field
  18. 18. FredCavazza.net Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution
  19. 19. FredCavazza.net Trend #1: Sophistication Update (strongly) needed
  20. 20. FredCavazza.net Trend #2: Mobilization Update (strongly) needed
  21. 21. FredCavazza.net Trend #3: Sociabilisation + = + = Toward virtual social platforms
  22. 22. FredCavazza.net Trend #4: Googlization The first step to a 3D Web
  23. 23. FredCavazza.net What will be the next big thing?
  24. 24. FredCavazza.net Sex is the next big thing What else?
  25. 25. FredCavazza.net What will be the 2nd next big thing?
  26. 26. FredCavazza.net Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving
  27. 27. FredCavazza.net I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+
  28. 28. FredCavazza.net If you don’t find a game for you, then build one UGG has a huge potential
  29. 29. FredCavazza.net I pay, you pay, they charge Game is serious business
  30. 30. FredCavazza.net What you have to remember
  31. 31. FredCavazza.net Content is commodity You have to provide more than content
  32. 32. FredCavazza.net Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged
  33. 33. FredCavazza.net If you don’t engage, they won’t respond There are many ways to engage
  34. 34. FredCavazza.net Questions? • To contact me: – fredcavazza@gmail.com – fredcavazza@yahoo.fr – fredcavazza@hotmail.com – Skype:FredCavazza – www.FredCavazza.net – www.MediasSociaux.com – www.VirtualWorldsNews.fr – www.RichCommerce.fr – www.InterfacesRiches.fr – www.SimpleWeb.fr – www.Entreprise20.fr – Twitter.com/fredcavazza – FriendFeed.com/fredcavazza – Plurk.com/fredcavazza – del.icio.us/fredcavazza – Seesmic.com/fredcavazza – Ziki.com/fredcavazza – ClaimID.com/fredcavazza – www.slideshare.net/fredcavazza – www.linkedin.com/in/fredcavazza – www.xing.com/profile/Frederic_CAVAZZA – www.facebook.com/profile.php?id=500200859 – www.orkut.com/Profile.aspx?uid=9052674536295331899 – mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA – SURL:Fred Cardozo

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