The Field Guide to Booz Allen Hamilton's "100 Years In 100 Seconds" video


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If Edwin “Ed” Booz visited Booz Allen Hamilton today, he would surely be proud of the institution he founded in
1914 and its legacy of helping clients succeed and making a difference in the world. The video 100 Years in 100
Seconds evokes a century of character, service, and vision—the foundation of the firm’s success today that began
100 years ago with Ed Booz. This field guide provides insight into the images in the video and our history.

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The Field Guide to Booz Allen Hamilton's "100 Years In 100 Seconds" video

  1. 1. A Field Guide to Booz Allen Hamilton’s 100 Years in 100 Seconds Video If Edwin “Ed” Booz visited Booz Allen Hamilton today, he would surely be proud of the institution he founded in 1914 and its legacy of helping clients succeed and making a difference in the world. The video 100 Years in 100 Seconds evokes a century of character, service, and vision—the foundation of the firm’s success today that began 100 years ago with Ed Booz. Read on to learn more about the images in the video and our history. “Start with Character” serves as the unifying theme of Booz Allen Hamilton’s 100-year celebration. It comes from Booz Allen founder Edwin “Ed” Booz, shown here in a photograph recently given to the firm, along with the following photo and the two at the top of page three of this document, by his grandson Stu McGee. Considering the characteristics he thought made for a strong consultant, Ed Booz began with “Start with character, intelligence, and industry.” It’s the first of 11 characteristics on a list that Ed penned in 1951, which soon became known as “Boozisms.” An early photograph of Ed Booz (left) studying for the profession he would create.
  2. 2. Innovations in technology and thinking were widespread in the years before World War I. Sigmund Freud and others revitalized psychology; the automobile brought new mobility along with new mass-production methods that made the car available to hundreds of thousands of people; and inventors tapped electrons for sound and light, leading to the telephone, radio, sound recording, and the light bulb. Ed Booz produced this promotional brochure, Your Business Problems, for the firm in 1926. The management consulting business in the early 20th century.
  3. 3. Ed Booz, shown here in his military uniform, was drafted into the US Army in 1917—during World War I—and rose rapidly through the ranks, from private to major, before returning to civilian life in 1919. A check signed by Ed Booz and made out to Edwin G. Booz Co., for $1,000, on March 25, 1919. It was from this same bank—the State of Bank of Evanston—that Ed borrowed the $500 to start his business 5 years before and in whose building he established the firm’s first office. For Booz Allen, World War II was pivotal in a new, more expansive role as a partner to government. It coalesced the firm’s expertise in managing complexity, communications, and technology; it opened the door to classified work in military intelligence, cryptography, aerospace technology, and other burgeoning fields; and it introduced Booz Allen to its longest steady client, the United States Navy.
  4. 4. World War II was a catalytic moment, particularly for the United States—where there was an enormous leap in mobilization, distribution, management, and social science. Before World War II began, with the country paralyzed by a crippling depression, it took the US 200 days to create a warship. By 1944, production time was down to a week. The same production methodologies were applied to making tanks, planes, trucks, and weapons, and then after the war, to cars, refrigerators, and radios. In 1944, FORTUNE magazine published what was perhaps the first general article about management consulting, Doctors of Management. It surveyed the field, cited the first professional society for management consultants (the association for Consulting Management Engineers), which Ed Booz and Jim Allen helped found, and looked ahead at the bright future of the field. Of the seven management consultants profiled, Ed Booz was first. US Navy Rear Admiral Clark Woodward starts the machine that drives the first rivet in the keep of the 45,000-ton battleship Missouri at the Brooklyn Navy Yard, on January 6, 1941. Even with the Navy Yard at the busiest time in its history, the warship wasn’t scheduled for completion until 3 years later, in February 1944.
  5. 5. This circa 1946 company card for what was then called Booz · Allen & Hamilton advertised business surveys and management counsel, saying “Any task which can be performed can be measured.” It also listed the offices at the time, in New York, Chicago, and Los Angeles. Founding partner James L. Allen joined the firm in 1929, served as Booz Allen’s chairman for 24 years—from 1946 to 1970—and remained actively involved with Booz Allen until his death in 1992. This financial ledger and trio of presentations on the “Management of New Products” hail from the late 1950s and early 1960s.
  6. 6. Booz Allen Chairman Charles P. Bowen, Jr., and his briefcase made the cover of Forbes magazine on November 15, 1967. Charles was featured in a profile of the firm, titled “The Instant Executives.” According to the article, at that time, management consulting was growing at a rate roughly twice that of the economy. Forbes estimated that Booz Allen led the profession with $37.5 million in annual billings. Booz Allen’s Code of Ethics, written by the firm’s third namesake partner, Carl L. Hamilton, in the 1930s, was periodically reprinted. The firm’s partners signed this version in the mid-1960s. As chairman, James Farley took the firm private and led Booz Allen through a dramatic turnaround. He was known for taking the call from the NFL that led to its merger with the American Football League, and was personally involved in other landmark assignments, including Booz Allen’s work to help Chrysler’s turnaround and AT&T’s divestiture of the “Baby Bells” in the early 1980s.
  7. 7. As chairman, Michael McCullough led three structural changes that laid the groundwork for the firm’s current success: a shift from region-based to function-driven organization, a new compensation system that fostered internal collaboration rather than competition, and an expansion in international activity. Booz Allen was one of the first organizations in the United States to adopt a formal statement of its business ethics, which translate into our 10 Core Values. Our Core Values provide a clear view of what we value as an institution and a model for behavior for leadership and staff. Booz Allen’s thought leaders draw upon their own experience and expertise to deliver innovative solutions to government and commercial clients, often while also providing a social benefit. Two examples of Booz Allen’s thought leadership are shown here: Megacommunities, which introduced a radically new framework for reaching solutions to today’s biggest global challenges, and Wargaming for Leaders, in which co-author and Booz Allen Executive Vice President Mark Herman explored the strategies learned from wargames designed and staged for the US Army, global corporations, and nonprofit groups, revealing how these exercises led to significant decisions and effective competitive advantage.
  8. 8. A 1960s-era program from an annual meeting of Booz Allen subsidiary Booz Allen Applied Research, Inc. (BAARINC) and an early employee ID card of Booz Allen’s most tenured employee, Fred Pitts. Fred, currently of the One Dulles office, joined the firm in 1962, when President John F. Kennedy was in the White House, and celebrates his 52nd year at the firm in 2014. Booz Allen helped the Washington, DC, police department transform itself in the 1990s. In this photo, Booz Allen’s Chips Stewart, Ron Haddock, and Executive Vice President Gary Mather pose with Police Chief Larry Soulsby. Now-retired senior vice presidents Heather Burns and Joyce Doria were featured in a 2004 Washington Post article, “Talent at the Top.” Both worked for government clients, served on the board, and made partner within a year of each other. In a later reflection about diversity at Booz Allen, Heather—one of the first women in the firm’s public-sector business—said, “If you delivered creativity and dedication to the job, you didn’t have to fit a certain mold.”
  9. 9. A colorful arch, with an international theme, welcomed ticket holders to the 2004 Booz Allen Classic, a PGA Tour charity fund-raising event sponsored by Booz Allen and held at the Tournament Players Club at Avenel in Potomac, Maryland. Booz Allen sponsored this tournament, which raised more than $2 million for Washington DC-area charities, from 2004 to 2006. Executive Vice President Lloyd Howell, who leads the firm’s civil business, is shown here receiving the 2011 Black Engineer of the Year award from US Black Engineer and Technology magazine. The prestigious annual award recognizes “movers and shakers, trailblazers, and innovators.” Presenting the award to Lloyd is former Booz Allen board member and current CEO of General Motors, Dan Akerson. Named a “Company and Executive Woman Worth Watching,” by Profiles in Diversity Journal in 2011, Executive Vice President Karen Dahut currently leads the firm’s Strategic Innovation Group, committed to delivering innovation for Booz Allen’s clients and building the firm’s own culture of innovation.
  10. 10. Three Booz Allen employees—Gerald (Geep) Fisher, Terence (Terry) Lynch, and Ernest (Ernie) Willcher—lost their lives in service to their country when terrorists attacked the Pentagon on 9/11. The attacks revealed the importance of cross-boundary communication and collaboration—an expertise Booz Allen had been developing in the 1990s. William (Bill) Stasior, chairman and CEO of Booz Allen from 1991 to 1999, encouraged and set a tone for community involvement at all levels of the firm. This photograph, taken at Great Falls National Park, shows him with the Environmental Science Club of Paul Junior High School, an inner-city charter school in Washington, DC. A long-time supporter of the arts, Booz Allen was a corporate sponsor of the Smithsonian American Art Museum exhibition Telling Stories: Norman Rockwell from the Collections of George Lucas and Steven Spielberg, from July 2010 to January 2011. The exhibition showcased more than 50 major Rockwell paintings and drawings from these private collections that were rarely seen by the public.
  11. 11. Executive Vice President Reggie Van Lee, who currently leads the firm’s commercial business, has a long history of involvement in community works and the arts. A former professional dancer with the Alvin Ailey American Dance Theater and board member of the Dance Theatre of Harlem, he helped organize the latter’s groundbreaking tour of the Soviet Union in the late 1980s and organized Booz Allen’s participation in the Harlem Small Business Initiative—one of the firm’s most comprehensive pro bono projects—co-organized with the William J. Clinton Presidential Foundation, New York University’s Stern School of Business, and the National Black MBA Association. Executive Vice President Robin Portman (center), who leads the firm’s business development function supporting Booz Allen’s major federal government markets, is shown here being recognized as a recipient of the Washington Business Journal’s prestigious “Women Who Mean Business” award for 2012. The annual award honors the region’s most influential business women of the year. In November 2010, Booz Allen Hamilton Holding Corporation announced its initial public offering of 14,000,000 shares of Class A common stock at a price of $17 per share.
  12. 12. On November 17, 2010, Booz Allen’s shares of common stock began trading at the New York Stock Exchange. Shown here on the NYSE floor are, from left to right, the firm’s Chief Financial and Administrative Officer Sam Strickland, Chairman and CEO Ralph Shrader, and President and Chief Operating Officer Horacio Rozanski. Booz Allen leadership returned to Wall Street on January 2, 2014, to kick off the firm’s centennial year in business—and open the market on the first trading day of its 100th year—by ringing the opening bell. In October 2012, Booz Allen entered into a definitive agreement to acquire the Defense Systems Engineering & Support (DSES) division of ARINC, based in Annapolis, Maryland, and with offices across the United States, adding a 1,000-person engineering capability to enhance its technology services and engineering business. Joan Dempsey, an executive vice president in Booz Allen’s defense business, where she leads firmwide growth and functional integration initiatives, is shown here at the 2010 Aspen Ideas Festival, where she participated on a panel titled, Women Can Lead. Will We Let Them? “Because women are the majority of the workforce in this country today, it’s inevitable that women will take even greater leadership roles in the future,” said Joan. “I think the challenge for us is whether women will be forced to lead using a model from the male-dominated workforce of the past, or be allowed to bring what they can into leadership positions and expand the idea of leadership. If we combine the male and female notions of leadership, we come out with a stronger leadership model for the future.”
  13. 13. The Booz Allen Excellence Awards (BEA), the firm’s highest honor, recognizes those colleagues who go above and beyond the excellent service for which Booz Allen employees are known, to achieve extraordinary and unparalleled results for clients, colleagues, community, and the institution. Shown here is the BEA Award itself. Created by SteubenGlass and designed by artist Eric Hilton, the glass sculpture is called “Beacon of Light,” and features the firm’s timehonored icon of a lighthouse. Executive Vice President Betty Thompson, shown here announcing winners of the Booz Allen Excellence Award, serves as Booz Allen’s chief personnel officer and is a member of the firm’s leadership team, comprised of the firm’s most senior partners who set the organization’s strategic direction. She’s also a driving force behind the firm’s People Strategy. Designed to enable Booz Allen’s key business imperatives, the People Strategy focuses on workforce planning, talent management, critical skills and expertise, and employee engagement. In 2013, Booz Allen was again named to FORTUNE magazine’s prestigious list of “The World’s Most Admired Companies.” Described as “the definitive report card on corporate reputations,” the Most Admired List is the result of a survey of 3,800 executives, directors, and analysts asked to rate companies in their industry on nine criteria, from investment value to social responsibility. In 2013, Booz Allen was named a most admired company in the “Information Technology Services” industry. Pictured is Booz Allen’s current chairman and CEO, Ralph W. Shrader. Ralph is only the seventh chairman in Booz Allen Hamilton’s 100-year history, demonstrating a stability of leadership unusual in the business world.
  14. 14. Booz Allen is a proud and long-time sponsor and supporter of the Ocean Conservancy’s International Coastal Cleanup (ICC), the world’s largest volunteer effort for ocean health. Every year, hundreds of Booz Allen employees, family members, and friends volunteer to remove trash from beaches, rivers, streams, lakes, and other waterways at different sites across the country. In this photo, volunteers pose with some of the debris they collected at the 2013 Charleston, South Carolina, ICC cleanup. “Start with character”—a “Boozism” so powerful that we think it bears repeating, and an attribute that the people of Booz Allen have embodied now for a century… and counting.