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Research on Medical Practices (ROMP) Video and Comics Proposal

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Booster Shot Media's proposal to create videos and comics for a research project on the ethics of Research on Medical Practices (ROMP)

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Research on Medical Practices (ROMP) Video and Comics Proposal

  1. 1. Ethics of Research on Medical Practices (ROMP) Proposal for videos and illustrations For the Treuman Katz Center for Pediatric Bioethics at Seattle Children’s Proposal prepared by 1 BoosterShotMedia.com
  2. 2. About Booster Shot Media Company Booster Shot Media produces creative health information for medical audiences. We use comics, animation, video, and other visual arts that are memorable to patients, providers, and the public. Comics Animation http://iggyandtheinhalers.com/ 2 Booster Shot Media is a partnership between Alex Thomas, MD, an illustrator and board-certified pediatric allergist, and Gary Ashwal, a health communication specialist, content producer, and creative strategist
  3. 3. Project Summary Summary The objective of the “Attitudes about Ethics of Research on Medical Practices (ROMP) is to better understand how patients, the general public, and IRB members view the ethical implications of randomization within the standard care. To achieve this, videos and illustrations are needed to introduce concepts and provide concrete examples about research on medical practice. These videos and illustrations will be used to trigger focus group discussions and survey responses. Concepts to communicate: • The safety and effectiveness of standard medical care • The range of research approaches to improve medical care • Clinical examples of uncertain approaches Objectives • Create videos and illustrations described above • Create modular digital assets that can be repurposed or used independently 3
  4. 4. Video Concepts Videos - Concept Summary Four videos will work in sequence to tell the story of how research on medical practices is conducted. Beginning with the interaction between an single patient-doctor pair in the first video, each subsequent video will “zoom out” to show this familiar one-on-one medical appointment in the context of a larger system. Each video will tell a slightly larger story and build on the information in the previous video. As a whole, the videos will show the broad picture of research on medical practices, why this research is important, and how it affects “you,” the patient. Video 1: Standard medical care 1 2 3 Video 2: Range of standard medical practices Video 3: Range of research approaches Video 4: Randomization 4 4 Images and Characters ©2013 Booster Shot Media
  5. 5. Comics Concept Supporting Comics Summary: Based on the same visuals and characters as the videos, we will produce a 4-page comic (1-page for each video) which can be subdivided into smaller standalone comics or illustrations. Each supporting comic will convey the same key messages, but in a slightly different format that allows the reader to review information at their own pace. The combination of the video and the comic provides a unique way to reinforce key concepts using two complementary formats with overlapping information. Video 1 Comic 1 5 Video 3 Video 2 Comic 2 Images and Characters ©2013 Booster Shot Media Video 4 Comic 3 Comic 4
  6. 6. Modular Structure and Repurposing Elements The individual components will be created in such a way that allows for future restructuring or alternative uses. This page has just two examples, but we can plan in advance for almost any use. Both the video and comics can be easily reproduced in Spanish or any other language by changing video narration and comic text. We have experience producing videos in multiple languages. Segments of the comics or stills from the video can easily be extracted to serve as visual reminders next to survey questions. 6 Images and Characters ©2013 Booster Shot Media
  7. 7. Video 1: Standard Medical Care Concept Frame for Video 1 The two main characters are introduced. This doctor-patient interaction will be repeated and adapted throughout the 4 videos and comics as a constant reminder of how research on medical practices affects “you” – the individual patient. 7 Images and Characters ©2013 Booster Shot Media
  8. 8. Comic 1: Standard Medical Care Supporting Comic – Possible Treatment The comic will use the same characters, Andy and Dr. Amy, to give a short narrative example of standard medical care. Instead of the “narrator,” the characters themselves will selfreferentially comment on their own story to point out the key information that the reader should remember. For example, the reader will see a series of panels that depict the simple story: Andy being treated for high blood pressure by Dr. Amy. Below these panels, Dr. Amy and Andy will have a conversation about the simple story and explain why Dr. Amy made the treatment decision that she did and, more generally, how doctors learn about guidelines, research, and best practices. Concept sketch (not final story/layout) 8 Images and Characters ©2013 Booster Shot Media
  9. 9. Video 2: Range of Standard Medical Practices Concept Frames for Video 2 New characters are introduced to show the range of standard medical practices. Treatments A, B, and C are used to simply convey the idea of different types of treatment. Split Screen (see Appendix A) Doctor B and Patient B Doctor C and Patient C 9 Images and Characters ©2013 Booster Shot Media
  10. 10. Comic 2: Range of Standard Medical Practices Supporting Comic – Possible Treatment The comic will mirror the content in video 2 to explain the range of standard medical practices. Again, Dr. Amy and patient Andy will serve as quasi-narrators by commenting on the simple stories shown in the comic panels. In this comic, the reader will see 3 simple stories side by side (1) Dr. Amy and Andy, (2) Dr. Barry and Beth, and (3) Dr. Cathy and Carlos. The layout of the comic will be designed to emphasize that these are 3 patients with identical conditions but receiving 3 different standard medical treatments from 3 different doctors. The comic ends with the question, “How do we know which treatment is best?” 10 Images and Characters ©2013 Booster Shot Media Concept sketch (not final story/layout)
  11. 11. Video 3: Range of Research Approaches Concept Frames for Video 3 The story continues to zoom out to remind the viewer that the doctor-patient interaction and treatment decision is made thousands of times everyday. Using various simplified building shapes, the video shows how the research can be conducted different ways: comparing patients, comparing doctors, comparing blocks of doctors, or comparing between entire healthcare organizations. Zoom out start 11 Zoom out end Images and Characters ©2013 Booster Shot Media
  12. 12. Comic 3: Range of Research Approaches Supporting Comic – Possible Treatment The comic will mirror the content in video 3 to explain the range of research approaches. Visually, the comic will use parallel panels to show many doctor-patient pairs within many different healthcare organizations. Dr. Amy will explain how medical researchers compare standard medical practices between patients, doctors, and healthcare organizations. 12 Images and Characters ©2013 Booster Shot Media
  13. 13. Video 4: Randomization Concept Frames for Video 4 To help explain randomization, the visuals will show a few options of how medical practice might be randomized for research. Using characters from our story, the narrative will zoom out to show randomization options at different levels. 13 Images and Characters ©2013 Booster Shot Media
  14. 14. Comic 4: Randomization Supporting Comic – Possible Treatment The comic will mirror the content in video 4 to explain randomization. Dr. Amy explains the general idea of randomization and then explains how that affects patient Andy’s treatment. Visually, the comic will give the reader a wide perspective, so they can see the entire randomization process. The structure will convey the entire research plan but also let reader see what this plan means for a single patient. 14 Images and Characters ©2013 Booster Shot Media

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