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From face to face to facebook final april 16th wout notes


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Identifying the right tools and styles to be more effective communicators in the workplace and improve employee engagement and performance.

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From face to face to facebook final april 16th wout notes

  1. 1. From Face to Face to Facebook BM2B - Matching Talent to NeedEffectiveCommunication toImprove Performance 1
  2. 2. Agenda1. Why Communication matters2. The Communication to Performance Connection BM2B - Matching Talent to Need3. Your Communication Style4. Roles and Tools5. Practical Application – Tips 2
  3. 3. Why Communication Matters50 50 404030 30 22 2520 20 BM2B - Matching Talent to Need 10 5 1 0 7 0 3
  4. 4. Why Communication Matters BM2B - Matching Talent to Need Traditionalists Boomer Gen X Gen YFormal Semi-Formal Irreverent Fun, eye-catchingSignificant Not connected Networking, multi Interactive, globaltechnology technologically, fa -processing -minded, alwayschanges. Prefer ce to face reigns – connections, net connectedto connect face to local connections work of 4face (formal) connections
  5. 5. Why Communication MattersCreation of ‘job flirts’• 2/3rds of these ‘flirts’ use social networks to enhance their career prospects outside of their current employer BM2B - Matching Talent to Need• Office staff are active across a wide range of social tools for professional purposes • >70% use it at least once per month • 21% use LinkedIn, 20% use Facebook, 9% use Google+, 8% use Twitter • Only 10% of these active social media users use these networks routinely to discuss work with their colleagues. 5
  6. 6. Why Communication Matters 50 - 65 years 35 - 49 years 18 – 34 years• 20% of TV viewers • 21% of TV viewers • 23% of TV viewers• 22% of social • 28% of social • 27% of social media/blog users networking/blog sites networking/blog sites• 20% of smartphone & • 30% of smartphone & • 39% of smartphone BM2B - Matching Talent to Need tablet users tablet users & tablet users• Other interesting facts:• B2B and B2C – Blog posts are the most profitable marketing methods• B2B - <50% of marketers find Facebook effective for customer reach• Content perceived to have the ultimate power to attract and retain customers. 6• Why would employees be any different?
  7. 7. Why Communication Matters• Collective purpose• Improved morale• Improved productivity• Improved teamwork• Less grapevine BM2B - Matching Talent to Need• Pride in results• Reduced absenteeism• Improved understanding of direction• Confidence in, acceptance of, management decisions*.• *Excerpted from “The Manager is the Medium” The Mindszenthy & Roberts Corp. 7
  8. 8. The Communication to Performance ConnectionCommunication is a management system:• Emphasizes strategy and the message• Identifies accountabilities for outcomes• Distributes timely information. BM2B - Matching Talent to NeedPerformance requires engagement:• Employees are heavily invested in the welfare of the organization.• Employees want to connect what they do with success and accomplishment.• Employees seek a sense of purpose and meaning in their work. 8
  9. 9. The Communication to Performance Connection5% increase in customer loyalty = profit increases of 25 – 85%* BM2B - Matching Talent to Need  Identify values, behaviors, measures, and actions necessary to build and maintain an ownership mentality.  Use firm-wide databases that enable employees to share information *HBR, “Putting the Service-Profit Chain to Work” July 2008 9
  10. 10. What is your communication style? BM2B - Matching Talent to Need Controller Promoter Supporter AnalyzerCommander Entertainer Good listener AssessorValues getting the Values enjoyment Friendly and Values accuracyjob done Talkative and sensitive Prefers to workNot shy but open Relationship aloneprivate Intuitive, creative oriented IntrovertedTakes charge Celebration Harmonizer ThoughtfulResults oriented oriented Values acceptance Idea oriented 10
  11. 11. Your Communication StyleCommunication Styles Inventory • There are 18 statements • Choose which statement in each of the questions reflects you best– choose A or B and circle it • This is an informal survey – how you usually act in everyday life BM2B - Matching Talent to Need • The idea is to get a picture of how you see yourself • 10 minutes to complete • Then we will summarize • Then talk briefly about your scores. 11
  12. 12. Your Communication Style• So what’s the Verdict?• If you circled G and D, you tend toward being a Controller/Director BM2B - Matching Talent to Need• If you circled O and D, you are more likely a Promoter/Socializer• By circling O and I – you are a Supporter/Relater• By circling G and I – you tend toward Analyzer/ThinkerBut no matter what your preferred style…Increased ability tocommunicate = increased effectiveness in communication 12
  13. 13. Your Communication Role √ myth teller √ motivator √ tone setter BM2B - Matching Talent to Need √ keeper of the human climate** Roger D’Aprix, Communicating for Change: Connecting the Workplace with the Marketplace 13
  14. 14. Your Role How can I help? What is my Job? BM2B - Matching Talent to Need Where How am are we I doing? headed? How are Does we anyone doing? care? 14Roger D’Aprix, Communicating for Change
  15. 15. Tools1. What tools do you use?2. Which tools for which purpose? BM2B - Matching Talent to Need3. Effectiveness of these tools. 15
  16. 16. Tool Employees Customers Purpose (√) (√)Individual MeetingsGroup MeetingsPerformance DiscussionsSpontaneous MeetingsEmailSocial Media StatusUpdates BM2B - Matching Talent to NeedArticles, booksNewsletterNotes and cardsDisplaysVoice mailRecognition activitiesWork events 16Social eventsMemos
  17. 17. Practical Application• Know your staff demographic composition • Communication preferences • Communication tools• Think about their communication style • Preferences BM2B - Matching Talent to Need • Tools• Think about your communication style • Preferences • Tools• Integrate your style with their styles • Preferences • Tools 17• Utilize these tools and styles for KEY CUSTOMERS, too!
  18. 18. Practical Application • Employees need information • Employees need to know what is expected and how to achieve business goals • Communication is composed of • What (Data) BM2B - Matching Talent to Need • Who (Sender and Receiver) • How (Tools) • Why (expected result) • When (frequency) 18
  19. 19. Final WordsTop 10 Reasons Employees Stay Engaged• My job gives me an opportunity to do the things I do best.• My supervisor regularly gives me feedback on my work performance.• I feel the senior management of the organization is concerned about the employees.• This organization makes it possible for employees to directly contribute to its success. BM2B - Matching Talent to Need• I know what is expected of me in my job.• I have an opportunity to participate in decisions made by my supervisor that affect my work environment.• My co-workers are friendly and helpful.• My supervisor encourages my career growth.• The necessary materials and equipment are available when I need to perform my job.• Employees of this company genuinely care about the customers.Source: Survey by HR Solutions International Research Institute 19
  20. 20. Final, final word“At the end of the day, having good judgement is part of being agood leader. And beyond that, it’s all about communication,about making people willing to follow your lead.” Sylvain Boucher, President and CEO, Ergoreseach Ltd., Laval, PQ Rank of 84 out of 200 for 2011 Profit 200 BM2B - Matching Talent to Need 20
  21. 21. From Face to Face to Facebook BM2B - Matching Talent to NeedEffectiveCommunication toImprove Performance 21