HOW DO YOUTAP INTOTHE BOOMERHEALTHCAREBOOM?AND OTHER IMPORTANT QUESTIONS PRESENTED BY
WHOIS BOOMERx IS A STRATEGIC INSIGHT AND CREATIVE FIRM SPECIALIZING SOLELY IN HEALTHCARE MARKETING TO BABY BOOMERSBOOMERx?
WHYSHOULDYOU11,000 PEOPLE IN THE US TURN 50 EVERY DAYCARE?
WHYSHOULDYOUBABY BOOMERS ARE AMERICA’S LARGEST SINGLE DEMOGRAPHIC GROUP.CARE? AND HEALTHCARE IS THEIR BIGGEST EXPENSE.
WHY IF YOU DON’T UNDERSTAND BOOMERS,SHOULDYOUIF YOU’RE NOT TALKING TO THEM IN A WAY THAT REFLECTS WHO THEY ARE,CARE? YOUR DRUG OR SERVICE WON’T BE ON THEIR PREFERRED LIST
WHO LEADS JENNIFER PETERS PRINCIPAL – STRATEGY & INSIGHTSBOOMERx? Jen has been launching and leading global healthcare brands for over 20 years both as a client at Abbott, and as an executive at several prominent healthcare marketing firms. Her category expertise in health care is broad, and includes Asthma/Allergy, Cardiology, CNS, Endocrinology, Gastroenterology, Infectious Disease, Nephrology, Nutritionals, Oncology, Supportive Care, Women’s Health, and Urology. She has led the discovery of key customer insights and developed strategic brand platforms in support of leading brands such as Biaxin, Hytrin, Pulmicort Respules, Aloxi, Dacogen, Renagel, to name just a few.
WHO LEADS ROB ALBERTSON PRINCIPAL – CREATIVE DIRECTORBOOMERx? Rob has been crafting fully-integrated, insight- driven creative solutions in almost every industry vertical for 25 years. He’s driven sales for countless start ups to dozens of Fortune 500 firms, including Motorola, Capital One, Tropicana, Sears, Sony, United Airlines, and FedEx, to name too many. Rob has overseen a major campaign for the CDC, million dollar sponsorships for the Olympics, as well as cents off coupons for Wendy’s. As he sees it, no tactic is too small to have a big impact. After leading groups at Y&R/Wunderman and then Frankel/Publicis as SVP/CD, Rob jumped out of exec meetings to get back to creative. He’s won numerous integrated marketing awards and holds a BA from Colgate University in New York.
EXCELLENT QUESTION: PHONE IS 614.361.8880WHERE CAN JEN’S EMAIL IS JEN@BOOMERxPartners.COMWE FIND ROB’S EMAIL IS ROB@BOOMERxPartners.COM OFFICE IS 1599 MAPLE SUITE 200BOOMERx? EVANSTON, IL 60201 A MAP TO OUR OFFICES? MAPS.GOOGLE. COM HEY, GOOGLE HAS TO HAVE SOME OF THE ANSWERS.