Manage Your Web Presence presentation by ARS Media


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Manage Your Web Presence presentation by ARS Media

  1. 1. ARS MEDIAManage Your WebPresenceby Alvin SinghSaturday, May 18, 13
  2. 2. ARS MEDIAContents+ Which Social Networks work for you?+ Internet Safety & Privacy Policies+ Evernote & Productivity ToolsLunch+ Making your Business Social+ Marketing Techniques & Using Multi DevicesSaturday, May 18, 13
  3. 3. ARS MEDIAWhich Social Networkswork for you?Saturday, May 18, 13
  4. 4. ARS MEDIASaturday, May 18, 13
  5. 5. ARS MEDIA500 million users, 200 million active users (2013)Called the “SMS of the Internet” because users arerestricted to 140 characters per message or Tweet.Originally designed for small groups to communicateonline in a conversation format. Now its estimatedroughly 140 million tweets per daySaturday, May 18, 13
  6. 6. ARS MEDIA1 Billion users worldwideLaunched in 2004 it remains the worlds largest socialnetwork. Based on building a large friend list andsharing everyday information and image with friendsand family.Most of Facebook revenue comes from advertisingSaturday, May 18, 13
  7. 7. ARS MEDIA100 million usersThe most popular way of sharing your lifewith friends through a series of pictures.You can snap a photo with your mobile phone thenchoose a filter to transform the image and share viasocial networksSaturday, May 18, 13
  8. 8. ARS MEDIA48 million usersA virtual pin board, allowing you to organize andshare all the interesting things you find on theweb.Users use boards to plan their weddings, decoratetheir homes, offices and recipes, amongst otherthings.Saturday, May 18, 13
  9. 9. ARS MEDIA1 Billion users, 4 Billion views per dayVideo sharing website that allows users to generatetheir own contentIn 2006 Google purchasedYouTube for $1.6 billiondollarsSaturday, May 18, 13
  10. 10. ARS MEDIALaunched in 2003 the site allows professionalsfrom various industries to network, search forjobs and create business groups225 Million usersGroups keep their members informed through emails withupdates to the group, including most talked aboutdiscussions within professional circlesSaturday, May 18, 13
  11. 11. ARS MEDIA1) Be Respectful2) Think BeforeYou Post3) ProtectYourself4) Don’t Be an Addict4 Guidelines for Social NetworkingSaturday, May 18, 13
  12. 12. ARS MEDIAInternet Safety andPrivacy PoliciesSaturday, May 18, 13
  13. 13. ARS MEDIA“Whatever happens onlinestays online”Saturday, May 18, 13
  14. 14. ARS MEDIABig DataInformation may also be gathered from a user’s actionsonline using “cookies” (short strings of text stored onone’s hard drive).   Some of the purposes of cookiesmay include:• Tracking which websites a user has viewed.• Storing information associated with specific websites(such as items in a shopping cart).• Tracking movement from one website to another.• Building a profile around a user.Saturday, May 18, 13
  15. 15. ARS MEDIATypes of Privacy Privacy as it relates to government monitoring, collection, and analysis(e.g. NSA; National Security;) Privacy as it relates to the collection and use of data by private entities(e.g. Privacy Policies) Privacy as it relates to the “right to be left alone.” (e.g. Spam; Do Not CallLists) Privacy as it relates to the preserving private information (e.g.TradeSecrets; NDAs;“Classified”) Privacy as it relates to the prevention of crime (e.g. Identity Theft; anti-hacking) Privacy as it relates to the right to do embarrassing things without itbeing made publicSaturday, May 18, 13
  16. 16. ARS MEDIASocial Media Complicates Privacy Driven by younger generations with different views on privacy and, moreimportantly, different views on the importance of information in theirlives. Social media has changed the private v. public calculus to one that isprimarily an issue over who controls the filters and who controls the data(as we’ll see later) Social media users often seem surprised when data that they have publiclyposted is then used “against them”. The currency of social media websites is the data about their users so theincentives of social media are to protect privacy only to the extentnecessary to obtain trust from their users.Saturday, May 18, 13
  17. 17. ARS MEDIA Facebook, MySpace, etc. has caused or reflects a change withrespect to privacy expectations of the “Millennial Generation” Nothing is ever deleted and, as a result, all of life is public(hiring; public identity) Issues the same, but different in kind, because of the greatpersonal information present (see, also, search engines). Rise of the humiliation lawsuitSocial Media Complicates PrivacySaturday, May 18, 13
  18. 18. ARS MEDIANo law will protect you against STUPIDITYSaturday, May 18, 13
  19. 19. ARS MEDIAEvernote & ProductivityToolsSaturday, May 18, 13
  20. 20. ARS MEDIA• Evernote• TweetDeck• Flipboard• Fresh Books• Doodle• MindMeister• Trello• YammerType: Bullets DarkSaturday, May 18, 13
  21. 21. ARS MEDIAMarketing with SocialMediaSaturday, May 18, 13
  22. 22. ARS MEDIAFacebook PagesPages are for professional use and allowan organization, business, celebrity orband to maintain a presence on Facebook.They are managed by people who havepersonal profiles, and you may add otheradmins to help you manage it.Pages differ from Groups because theyare supposed to be used by realorganizations. Groups are meeting placesfor people with similar interests orhobbies.Saturday, May 18, 13
  23. 23. ARS MEDIAFacebook Page ExamplesSaturday, May 18, 13
  24. 24. ARS MEDIAFacebook Page ExamplesSaturday, May 18, 13
  25. 25. ARS MEDIASaturday, May 18, 13
  26. 26. ARS MEDIABeDifferentSaturday, May 18, 13
  27. 27. ARS MEDIASocial Media Marketing ChecklistWebsite must: Educate, market and SELL!Content: Regularly updated blog, video, photosEmail capture mechanismSaturday, May 18, 13
  28. 28. ARS MEDIAVisibility + Credibility = Real Social Media SuccessSaturday, May 18, 13
  29. 29. ARS MEDIACreate a social media marketing campaign1) A local pet store owner in Randburg wants to engage with customers via social media. Each year they host a dogwalk to raise awareness on Rhino poaching and they would like to sign up more people. They have a limited budgetbut they are open to any ideas.2) Chef Chantelle teaches cooking classes 4 times a week and she wants to develop a digital campaign to increasetraffic to her website and sign up more customers to her classes. Help her develop a interactive campaigncombining mobile and social media.3) A supermarket chain has recently signed a initiative to sell local small farmers produce in their stores. Theywould like to inform its customers that the fruit and vegetables they are selling are grown on local South Africanfarms. What new media platforms should they use and how can they make the campaign interactive and increaseprofit sales?Saturday, May 18, 13
  30. 30. ARS MEDIAMobile TechnologySaturday, May 18, 13
  31. 31. ARS MEDIASaturday, May 18, 13
  32. 32. ARS MEDIAPower of Mobile48 hours after the 2010 Haiti EarthquakeRed Cross raised $8 million dollars(R74million) for SMS donationsImages: Description and body copySaturday, May 18, 13
  33. 33. ARS MEDIACreate a Mobile ApplicationDevelop the FunctionsSocial Network IntegrationMobile AdvertisementTarget AudienceSaturday, May 18, 13
  34. 34. ARS MEDIAQuestions?Alvin Singh+27 71 284 2460@BookidoAlvinrsingh@Gmail.comSaturday, May 18, 13