Design for the Bottom Billion

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A presentation slide for Emerging Markets in Digital Media about ways companies can design products and services for the other 90%

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Design for the Bottom Billion

  1. 1. Alvin Singh Emerging Markets in Digital Media December 2009
  2. 2. Adapt
  3. 3. Mobile phone charger!
  4. 4. “The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.” —Dr. Paul Polak, International Development Enterprises
  5. 5. Global Stats 1.6 Billion people live without electricity 80% of the world live under $10 a DAY Over 9 million people die each year of hunger. 5 million are CHILDREN 2 Billion people live on small farms
  6. 6. West vs. World Think outside the western box Mobile phones vs. laptops Individual vs. Collective
  7. 7. COMMUNICATION
  8. 8. Communication China has 700 million mobile phone subscribers India -15.6 million mobile phone subscribers per month as of March, 2009 United Nations found that mobile phones are closing the digital divide between rich and poor nation providing a new market of Internet users In the developing world mobile phones are the most affordable option versus landlines Africa has past North American mobile phone users at 300 million subscribers
  9. 9. Design a income generating tool capable of at least paying for itself in one year
  10. 10. MOTIVATIONS
  11. 11. Motivation Challenge conventional methods of donating people out of poverty
  12. 12. Listen.Learn.Design.
  13. 13. Teach a (wo)man how to fish Grameen Foundation- AppLab received a $4.7 million grant from the Bill & Melinda Gates Foundation to support Community Knowledge Worker Project in Uganda Develop mobile applications for information on health, agriculture, weather and market intel $25 Treadle Pump to poor farmers helped increase their families in return providing income for their families M- PESA Money Transfer in Kenya
  14. 14. “A slum is a beehive of grass root enterprises”- Paul Polak
  15. 15. Work with a mobile entrepreneur
  16. 16. Live with a family
  17. 17. What are their behaviors
  18. 18. Design for 90% Are ethnic, racial or tribal distinctions important in this community? Are communities divided along class or income? How might gender inequality affect your research or design?
  19. 19. What are the issues? HEALTH EDUCATION TRANSPORTATION SHELTER WATER ENERGY
  20. 20. Design for 90% Design a income generating tool capable of at least paying for itself in one year. If the ipod was developed from the $5 transistor radio then we can design products to be attractive to dollar-a-day customers Without a revolutionary way of thinking & practice within the development community, businesses, & the bottom billion---Poverty will never end. Viewing developing nations as a untapped base ready for new opportunities -- we will see faster and more measurable results
  21. 21. “Digital Starbucks”
  22. 22. CREDITS Out of Poverty” - Paul Polak Design for the other 90% www.alvins456.wordpress.com www.Ideo.com www.flickrs.com/photos/mytripsmypics

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