BEA 2013Ebooks without frontiers_-_bea_2013


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Ebooks Without Frontiers: Translate & Sell Your eBooks To A 500 Million Spanish Speaking Worldwide Market
Digital technology has made selling translated titles easier than ever before. Digitization enables Publishers and Authors to sell their eBooks in Spanish directly via their website or through international online channels. This is the point at which Publishers become digital exporters. Learn insights, tips and methodologies on “how to” export your eBooks into the Spanish markets. A detailed overview of the 500 million Spanish markets potential (US domestic market, Spain, Latin America, etc.) will be shared. Information will be presented on main distribution players in these markets, selling direct into these markets, average translation costs, promotional and marketing online needs and how to engage with Spanish readers. An American Publisher or Author with this information can publish directly into the Latin American markets without selling rights or depending on a foreign partner. Now is the time to respond to a consumer demand that, until now, has not been well provided for in an efficient and viable way.

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BEA 2013Ebooks without frontiers_-_bea_2013

  1. 1. © TDSL 2013. Confidential
  2. 2. More than 100 MillionMore than 50 MillionMore than 25 MillionMore than 10 MillionMore than 5 MillionMore than 1 MillionSpanish: a potential market of 500 Million speakers
  3. 3. Spanish in the USA: 50 Million speakers
  4. 4. More than 100 MillionMore than 50 MillionMore than 25 MillionMore than 10 MillionMore than 5 MillionMore than 1 MillionSpanish: three different markets
  5. 5. • Arrival of the big international book selling platfoms• Availability of reading devices at low prices• Enough digital titles for sale• Internet penetration and broadband accessDetermining factors for the development of the e-bookmarket: Latin America
  6. 6. 1990 2000 2011Population (Millions) 443 521 597Urban population (% of total) 70.6 75.5 78.8under 24 years old (% of total) 56.0 50.3 45.80-14 years old (Millions) 157 163 16015 - 24 years old (Millions) 85 99 104GDP per capita (USD) 3989 4598 5760Populaton below poverty line (%) 48.4 43.8 29.4Illiteracy rate aged 15 years and over (%) 14.2 10.3 8.6Net enrollment rate in primary education (%) 87.4 92.7 93.9Net enrollment rate in secondary education (%) 49.7 67.2 73.5Net enrollment rate in higher education (%) 17.0 22.8 40.6Social spending per capita on education (USD) 102 - 255Source: CERLALC (Regional Center for the Book Promotion in Latin America and the Caribbean) based on data of CEPAL (Economic Commissionfor Latin America and the Caribbean)Latin America: socio economic indicators
  7. 7. Source: International Telecommunications Union ‘Information Society Measurement’ October 2012US 78%Spain 68%UE 76%Latin America: people who use internet (% of the totalpopulation)
  8. 8. Country 2000 2011Argentina 3,529 31,573Bolivia 247 1,225Brasil 20,838 68,022Chile 2,418 5,712Colombia 6,465 14,463Costa Rica 1,001 1,568Cuba 1,035 642Ecuador 974 3,615El Salvador 113 427Guatemala 288 1,091Honduras 122 550Mexico 6,533 24,468Nicaragua 175 493Panamá 375 679Paraguay 290 1,168Perú 1,391 5,378República Dominicana 479 1,102Uruguay 419 1,995Venezuela 2,957 3,517Total Latin America 49,648 167,687Latin America: number of recorded titlesSource: CERLALC based on ISBN National Agencies
  9. 9. Source: CERLALC based on ISBN National AgenciesLatin America: evolution of the registered titles (2000-2011)
  10. 10. Source: CERLALC based on ISBN National AgenciesLatin America: evolution of the number of titles registeredas e-books (2003-2011)
  11. 11. Source: CERLALC based on ISBN National AgenciesLatin America: % of the total registered as e-books (2003-2011)
  12. 12. Source: CERLALC, based on UN COMTRADE dataExportationsImportationsLatin America: Books Exportation and Importation in 2011 (M$)
  13. 13. Latin America: Presence of the big players in Sales & Distribution• LIBRANDA, the main Spanish e-book distributor, has landed in Argentina,Chile, Mexico and Colombia• IBOOKSTORE has already settled in 17 countries:Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, RepúblicaDominicana, Ecuador, El Salvador, Guatemala, Honduras, México,Nicaragua, Panamá, Paraguay, Perú, and Venezuela.• AMAZON is only in Brasil
  14. 14. Spain: it’s e-book market evolution• In 2012, e-books represented 22.7% of the total production of titles• Most all of the Spanish publishing companies publish in digital format• Sales turnover represented 2,8%• 58% of the Spanish population read contents in digital format• 11,7% read digital booksSource: “Panorámica de la Edición Española de Libros 2008-2010” and Spanish ISBN Agency
  15. 15. Spain: it’s e-book market evolution• Libranda, the e-books distributor was founded in 2010 by the most powerfulSpanish publishing groups (first important approach to the digital edition)• Spain has become a very attractive target for major international platforms(Apple & Amazon)• New initiatives have been driven by national large publishing houses andlocal bookstores (Tagus E-books by Casa del Libro or Booquo by Círculo deLectores)• There is a proliferation of devices linked to the major online bookstores(Tagus for, FNAC with its FNAC eReader, El Corte Ingléswith Inves…) and Amazon introduced its Kindle in september 2011
  16. 16. 170 USD 5.6 USD
  17. 17. USA: e-books in Spanish• The market of books in Spanish in the USA represents 1.000 M $ (2010)• The Main digital bookstores have a Spanish section:– Barnes & Noble launched ‘Books Nook en español’ in 2010 and offers58,000 titles in Spanish– Amazon launched its Spanish Kindle Store in 2012 and offers 54,000 titlesin Spanish– Ibookstore also has its Spanish section– The argentinian Bajalibros has just arrived to the US• Big publishing groups have their own imprint in Spanish– Penguin en Español publishes original titles in Spanish as well astranslations (Tom Clancy)– Simon & Schuster with Atria Books– Random House with Vintage Español
  18. 18. Arantxa Melladoarantxa@thespanishdigitallink.comSilvia