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The Bargain Ebook Buyer

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The Bargain Ebook Buyer

  1. the BARGAIN EBOOK BUYER O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r O f P r i c e - S e n s i t i v e E b o o k R e a d e r s The Bargain Ebook BuyerBookBub | The leading service in ebook price promotions
  2. WHAT IS BOOKBUB? • Daily email and website alerting millions of readers to limited-time deals on ebooks • Publishers and authors promote discounts to drives sales and gain fans BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 2
  3. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 3 Access To Millions of Bargain Ebook Buyers EXCLUSIVE SURVEY DATA
  4. BookBub | The leading service in ebook price promotions WHO ARE BARGAIN READERS? The Bargain Ebook Buyer | 4
  5. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 5 W H O A R E B A R G A I N R E A D E R S ? They Are Predominantly Female 16% Men 84% Women
  6. 0% 5% 10% 15% 20% 25% 30% 35% Under 35 35-44 45-54 55-65 65+ BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 6 W H O A R E B A R G A I N R E A D E R S ? The Vast Majority Are Over 40
  7. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 7 W H O A R E B A R G A I N R E A D E R S ? A Significant Amount Are Retired 6% Self-employed 8% Homemaker 3% Other 38% Employed Full Time 37% Retired 8% Employed Part Time
  8. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 8 W H O A R E B A R G A I N R E A D E R S ? Most Don’t Live With Children 21% Never Had Kids 20% Live With Kids 58% Empty Nesters
  9. BookBub | The leading service in ebook price promotions WHAT ARE THEIR READING HABITS? The Bargain Ebook Buyer | 9
  10. Average Readers Bargain Readers R E A D I N G H A B I T S They’re Power Readers BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 10 Power Readers 1 to 4 Books/Month 59% Read 4+ Books Per Month 35% Read 1-4 Books Per Month 6% Read <1 Book Per Month
  11. Average Reader Bargain Reader R E A D I N G H A B I T S They’re Power Readers BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 11 10x The Number of Power Readers
  12. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 12 R E A D I N G H A B I T S They Read Everywhere Read books at night before bed 97% Read books at home during the day 96% Read books when they travel 94% Even read books while at work 45%
  13. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 13 Nook 15% W H O A R E B A R G A I N R E A D E R S ? They’re On Different Platforms Apple 26% Android 10% Kindle 49%
  14. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 14 R E A D I N G H A B I T S They Primarily Read On Tablets Tablet 60% Dedicated ereader 35% Phone 5%
  15. Read PaperbacksRead Hardcovers OVER 60% BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 15 OVER 70% R E A D I N G H A B I T S They Also Read Print Books [ Although 65% say they’ve started reading fewer print books over the last two years. ]
  16. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 16 R E A D I N G H A B I T S They Find Print Books Everywhere Bookstore Chains 43% Independent bookstores 20% Library 45%Used bookstores 32% Garage sales 22% Borrow from friends 31%
  17. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 17 R E A D I N G H A B I T S They Are Predominantly Genre Readers 25% Romance 29% Non-Genre Titles What Bargain Readers Say They Primarily Read 14% Scifi/Fantasy/Horror 32% Mysteries/Thrillers
  18. BookBub | The leading service in ebook price promotions WHAT ARE THEIR PURCHASING HABITS? The Bargain Ebook Buyer | 18
  19. Median U.S. Household P U R C H A S I N G H A B I T S Their Median Income Is Above Average BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 19 $51Kof bargain readers reported an annual household income of at least $50K 64%
  20. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 20 P U R C H A S I N G H A B I T S They Buy Full-Priced Ebooks 23% Exclusively purchase discounted books 77% Purchase full-price and discount books
  21. P U R C H A S I N G H A B I T S They Are Price Sensitive $0.99 $1.99 $2.99 BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 21 Average Purchase Rate Purchase Rates Decline as Prices Go Up
  22. “I’ve jumped on a series or author that I was uncertain about due to a bargain price.” P U R C H A S I N G H A B I T S Price Is Important For Discovery BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 22
  23. “I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and enjoy.” P U R C H A S I N G H A B I T S Price Is Important For Discovery BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 23
  24. BookBub | The leading service in ebook price promotions WHY BARGAIN READERS ARE VALUABLE The Bargain Ebook Buyer | 24
  25. W H Y B A R G A I N R E A D E R S A R E V A L U A B L E They Try New Authors BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 25 of bargain readers have purchased a book from an author unknown to them because of an ebook price promotion 95%
  26. W H Y B A R G A I N R E A D E R S A R E V A L U A B L E They Read The Books They Download 0% 10% 20% 30% 40% 50% 60% 70% Never Rarely Sometimes Always BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 26 How Often They Read a Book They Download
  27. W H Y B A R G A I N R E A D E R S A R E V A L U A B L E They Become Loyal Fans of readers have purchased other books by an author that they discovered as part of a price promotion. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 27 63%
  28. “I've never read anything by Marti Talbott, but the Highlander Series book 1 was free and it was such a good book I had to purchase the series. I'm up to #8!” W H Y B A R G A I N R E A D E R S A R E V A L U A B L E They Get Hooked BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 28
  29. W H Y B A R G A I N R E A D E R S A R E V A L U A B L E They Recommend Books They Like Of bargain readers tell their friends about books they discover. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 29 65%
  30. BookBub | The leading service in ebook price promotions Summary The Bargain Ebook Buyer | 30 • Bargain readers are Power Readers • They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books • They are valuable, long-term readers who are invested in the books they purchase
  31. BookBub | The leading service in ebook price promotions FOR MORE FROM BOOKBUB, VISIT UNBOUND.BOOKBUB.COM The Bargain Ebook Buyer | 31

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