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Intranet Content Planning
Part Two
(Content Mapping, Content Ownership
& Content Reviews)
http://bonzai-intranet.com/
We want to hear from you!
Ask Questions throughout the webinar using the ‘Q&A’ button
Use hashtag #IntranetSuccess on social media
Connect with us on Twitter @Bonzaiintranet
@michalpisarek
michal@bonzai-intranet.com
Michal Pisarek
• Director of Product at Bonzai Intranet
• 6x Microsoft SharePoint MVP
• International Intranet and SharePoint Speaker
CoFounder of Dynamic Owl Consulting
INTRANET INNOVATION
AWARDS
What we’re all about
Dynamic Owl are
Thought Leaders in:
• Beautiful and functional Intranets
based on organization business
needs
• Promoting innovation,
engagement and collaboration in
organizations using
best of breed technology
• Intranets based on SharePoint
and Office 365 that embraced by
all levels an organizations
• SharePoint consultingservices
• Microsoft Gold Partner and Managed Partner
• End-to-end SharePoint Implementations
• 3x Microsoft SharePoint MVP’s on staff
• Branham ICT Companies to watch 2nd place 2015
• Commended entry Intranet Innovation Awards 2015
Bonzai Intranet Introduction www.bonzai-intranet.com
The Intranet Platform of Choice for 2018
http://bonzai-intranet.com/Bonzai Intranet Introduction
Why is Bonzai an Award-Winning Intranet?
The Bonzai platform offered a fully
responsive design, with ongoing software
upgrades…a friendly UI for content editing,
standard page layouts and templates, and
additional features— such as megamenu
navigation.”
-2018 Top 10 Intranet Design Award,
Nielsen Norman Group
Bonzai is an intranet accelerator solution
for both Office 365 and SharePoint… with
ready made designs, web parts and
workflows to enable the creation of
bespoke intranets.”
-2018 Intranet Choice North America,
ClearBox Consulting
Bonzai’s commitment to our mutual
customers’ success through creative
solutions, professional engagement and
ensuring that benefits can be realized in
the customer’s organization is to be
commended.”
-2016 Solution Innovation Award,
Nintex
Noted intranet platform for both "How to
deliver a SaaS-based Intranet after
deploying Office 365"and “What SharePoint
Is Missing and Which Third-Party Products
Can Help.”
-Gartner Inc, world leading research
& advisory company
SaaS-Based Intranet
Solution for Office 365
2016 Solution Innovation
Award North America
2017 Top Rated Intranet
North America
2018 Credit Union Website
Diamond Award
2015 Intranet
Innovation Award
Our Mission
To help organizations communicate,
collaborate and engage with the
SharePoint and Office 365 platform.
http://bonzai-intranet.com/Bonzai Intranet Introduction
Our 2018 Series Overview
http://bonzai-intranet.com/
How to create an award
winning Intranet
Part 1
Intranet
Governance
Part 10
Intranet Content
Planning (Part II)
Part 4
Intranet Content
Planning (Part I)
Part 3
Visual
Design
Part 9
Communication and
Change Management
Part 12
Training
Part 11
Information
Architecture (Part I)
Part 6
Defining an Intranet
Team
Part 2
Organizational & User
Requirements
Part 5
Information
Architecture (Part III)
Part 8
Information
Architecture (Part II)
Part 7
Bonzai Intranet Introduction
Today's Agenda
Content Mapping and
Transformation
Content Ownership Ask Questions
anytime!
Content Reviews
Poll #1:
What platform is your current
Intranet built on?
http://bonzai-intranet.com/
• The biggest cause of
delays in Intranet projects
• Content doesn’t magically
appear on your Intranet
so make sure that you
have a plan
• Start content planning
very early in your Intranet
project
Content, Content, Content!
www.bonzai-intranet.comBonzai Intranet Content Planning Part Two
What is a content
audit?
What is it
“A content audit helps you identify the
content that will be part of your Intranet
and assign value and ownership to it”
Benefits
• Reduce the burden during content
migration by only bringing over high
value content
• Build engagement amongst the
Intranet team and content owners
• Discover content that might be of
high value that you didn’t know you
had
• Find out who your most engaged
content authors are
• Get an understanding of the content
you have for a great Intranet
www.bonzai-intranet.com
Bonzai Intranet Content Planning Part Two
Performing a Content Audit
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Establish Scope
Decide on who should be involved
What format will be used?
Establish KRD and Transformation Criteria
Get to it!
Content Mapping &
Transformation
20162013
www.bonzai-intranet.comBonzai Intranet Information Architecture
What is Intranet Content Mapping?
Intranet Content Mapping and
transformation is the process and
framework for converting content
from one format to another on
your Intranet
Content Mapping
and
Transformation can
be a great way to
further improve
your content and
your Intranet
Bonzai Intranet Introduction http://bonzai-intranet.com/
Content Mapping and Transformation
http://bonzai-intranet.com/
In many cases simply moving content over to a
new location and adding some more metadata may
not be enough
If the vast majority of your content is in
documents then consider transforming this content
into a more appropriate format
If your Intranet has modern features then you
can take advantage of these
Unfortunately this takes a considerable amount
of time and is very difficult to automate
Bonzai Intranet Content Planning Part Two
Why Transform Content?
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Web Pages can
provide additional
context
Use the best
medium for the
type of content that
you have
Responsive content
cannot be achieved
in documents
Ability to use
dynamic content
such as related links
or related articles
Provide additional
functionality with
your content
Contact List or People Directory?
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Calendar Invite or Event Page?
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Content Mapping Examples
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
• Richer interactivity of content (comments and visual
appeal)
• More flexibility in search and presentation formats
Documents to Web Pages
• Start with simple forms then add processes
• Can require a lot of effort but produce a lot of value
Paper forms to electronic
forms
• Contact lists, project lists, phone lists
• Lists provide the ability for presentation and search
improvements
Spreadsheets to lists
• Used particularly if portability is necessary (for example
safety manuals)
• Used for high compliance materials
Web Pages to documents
• Moving from newsletters to Intranet content such as news
and events
• Newsletters to News
Content
Poll #2:
http://bonzai-intranet.com/
What type of content
do you have on your
Intranet?
20162013
Content Ownership
Bonzai Intranet Content Planning Part Two
Content Ownership helps
you define who owns and
is responsible for the
content on your Intranet
Content ownership
is vital so that
everyone is aware of
who is ultimately
responsible for
content
Bonzai Intranet Introduction http://bonzai-intranet.com/
Content Ownership
http://bonzai-intranet.com/
Defines who owns the content in an organization
and also other roles such as Author and Reviewer if
applicable
Does not have to be done for every piece of
content however should be performed for the most
used and valuable to the organization
Once generated it should be signed off by
relevant stakeholders
Bonzai Intranet Content Planning Part Two
Content Ownership Documentation
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Content Type Description Location Owner Author Reviewer
Policies and
Procedures
All P&P’s within
the organization
/pandps and
departmental
sites
Department
Authors
Department
Authors
Compliance
Forms Central forms
areas
/forms Compliance Compliance Compliance
Typically done as part of the content audit or early in the content planning
process
Can be a HUGE help when talking about valuable real estate on your
Intranet (particularly the home page)
If people want content but no one is prepared to own it then it won’t work.
Why go through this process?
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Helps avoid some
nasty political
situations
If no one owns
content no one will
update it
If everyone owns
the content no one
will update it
Helps Intranet
owners understand
the scope of their
content
Helps plan for
resources both in
Intranet launch
and sustainment
20162013
Content Review
Lifecycle
Bonzai Intranet Content Planning Part Two
Out of date content will kill
any good Intranet. A
content review schedule will
help you to be proactive in
making sure your Intranet
content is great!
Being proactive and
reviewing your
Intranet content
over time will help
ensure quality
Bonzai Intranet Introduction http://bonzai-intranet.com/
Content Review Schedule
http://bonzai-intranet.com/
Content should be regularly reviewed on your
Intranet to make sure that it’s up to date
A content review schedule defines who, what and
when content is reviewed by the owners of that
content
Not all content needs to be reviewed but highly
used or important content should be
Bonzai Intranet Content Planning Part Two
Content Review Documentation
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Can be done as part of the content audit or governance planning for your
Intranet
Most Intranet project teams are disbanded after launch so this is a great
way to ensure owners understand their responsibilities
Content Type Description Location Responsibility Review Cycle
Policies and
Procedures
All P&P’s that are centrally
organized, please note this
does not include
department specific P&P’s
/pandps Compliance Yearly review cycle
for all content
Monthly review of
updated content
Forms All forms within the
organization
/forms Form Owner Quarterly Compliance
Review
What should be included?
Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
Part of review lifecycle (operational content)
• Forms
• Policies
• Procedures
• Any operational content
• People Data!!!
Not part of review lifecycle (communications content)
• News
• Events
• Alerts
• People Stories and Spotlights
What’s Next?
Tuesday 29th May @ 11am PST
Organizational & User Requirements:
How to Best Gather Requirements for Your
New Intranet
www.bonzai-intranet.com
@bonzaiintranet
sales@bonzai-intranet.com
+1 (604) 559 - 8070
675 W.Hastings,
Vancouver B.C. V6B 1N2
SharePoint Intranet with BusinessSense

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Intranet Success Part 4 Content Planning Part II

  • 1. Intranet Content Planning Part Two (Content Mapping, Content Ownership & Content Reviews) http://bonzai-intranet.com/
  • 2. We want to hear from you! Ask Questions throughout the webinar using the ‘Q&A’ button Use hashtag #IntranetSuccess on social media Connect with us on Twitter @Bonzaiintranet
  • 3. @michalpisarek michal@bonzai-intranet.com Michal Pisarek • Director of Product at Bonzai Intranet • 6x Microsoft SharePoint MVP • International Intranet and SharePoint Speaker CoFounder of Dynamic Owl Consulting
  • 4. INTRANET INNOVATION AWARDS What we’re all about Dynamic Owl are Thought Leaders in: • Beautiful and functional Intranets based on organization business needs • Promoting innovation, engagement and collaboration in organizations using best of breed technology • Intranets based on SharePoint and Office 365 that embraced by all levels an organizations • SharePoint consultingservices • Microsoft Gold Partner and Managed Partner • End-to-end SharePoint Implementations • 3x Microsoft SharePoint MVP’s on staff • Branham ICT Companies to watch 2nd place 2015 • Commended entry Intranet Innovation Awards 2015 Bonzai Intranet Introduction www.bonzai-intranet.com
  • 5. The Intranet Platform of Choice for 2018 http://bonzai-intranet.com/Bonzai Intranet Introduction Why is Bonzai an Award-Winning Intranet? The Bonzai platform offered a fully responsive design, with ongoing software upgrades…a friendly UI for content editing, standard page layouts and templates, and additional features— such as megamenu navigation.” -2018 Top 10 Intranet Design Award, Nielsen Norman Group Bonzai is an intranet accelerator solution for both Office 365 and SharePoint… with ready made designs, web parts and workflows to enable the creation of bespoke intranets.” -2018 Intranet Choice North America, ClearBox Consulting Bonzai’s commitment to our mutual customers’ success through creative solutions, professional engagement and ensuring that benefits can be realized in the customer’s organization is to be commended.” -2016 Solution Innovation Award, Nintex Noted intranet platform for both "How to deliver a SaaS-based Intranet after deploying Office 365"and “What SharePoint Is Missing and Which Third-Party Products Can Help.” -Gartner Inc, world leading research & advisory company SaaS-Based Intranet Solution for Office 365 2016 Solution Innovation Award North America 2017 Top Rated Intranet North America 2018 Credit Union Website Diamond Award 2015 Intranet Innovation Award
  • 6. Our Mission To help organizations communicate, collaborate and engage with the SharePoint and Office 365 platform. http://bonzai-intranet.com/Bonzai Intranet Introduction
  • 7. Our 2018 Series Overview http://bonzai-intranet.com/ How to create an award winning Intranet Part 1 Intranet Governance Part 10 Intranet Content Planning (Part II) Part 4 Intranet Content Planning (Part I) Part 3 Visual Design Part 9 Communication and Change Management Part 12 Training Part 11 Information Architecture (Part I) Part 6 Defining an Intranet Team Part 2 Organizational & User Requirements Part 5 Information Architecture (Part III) Part 8 Information Architecture (Part II) Part 7 Bonzai Intranet Introduction
  • 8. Today's Agenda Content Mapping and Transformation Content Ownership Ask Questions anytime! Content Reviews
  • 9. Poll #1: What platform is your current Intranet built on? http://bonzai-intranet.com/
  • 10. • The biggest cause of delays in Intranet projects • Content doesn’t magically appear on your Intranet so make sure that you have a plan • Start content planning very early in your Intranet project Content, Content, Content! www.bonzai-intranet.comBonzai Intranet Content Planning Part Two
  • 11. What is a content audit? What is it “A content audit helps you identify the content that will be part of your Intranet and assign value and ownership to it” Benefits • Reduce the burden during content migration by only bringing over high value content • Build engagement amongst the Intranet team and content owners • Discover content that might be of high value that you didn’t know you had • Find out who your most engaged content authors are • Get an understanding of the content you have for a great Intranet www.bonzai-intranet.com Bonzai Intranet Content Planning Part Two
  • 12. Performing a Content Audit Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Establish Scope Decide on who should be involved What format will be used? Establish KRD and Transformation Criteria Get to it!
  • 14. www.bonzai-intranet.comBonzai Intranet Information Architecture What is Intranet Content Mapping? Intranet Content Mapping and transformation is the process and framework for converting content from one format to another on your Intranet
  • 15. Content Mapping and Transformation can be a great way to further improve your content and your Intranet Bonzai Intranet Introduction http://bonzai-intranet.com/ Content Mapping and Transformation http://bonzai-intranet.com/ In many cases simply moving content over to a new location and adding some more metadata may not be enough If the vast majority of your content is in documents then consider transforming this content into a more appropriate format If your Intranet has modern features then you can take advantage of these Unfortunately this takes a considerable amount of time and is very difficult to automate Bonzai Intranet Content Planning Part Two
  • 16. Why Transform Content? Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Web Pages can provide additional context Use the best medium for the type of content that you have Responsive content cannot be achieved in documents Ability to use dynamic content such as related links or related articles Provide additional functionality with your content
  • 17. Contact List or People Directory? Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
  • 18. Calendar Invite or Event Page? Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com
  • 19. Content Mapping Examples Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com • Richer interactivity of content (comments and visual appeal) • More flexibility in search and presentation formats Documents to Web Pages • Start with simple forms then add processes • Can require a lot of effort but produce a lot of value Paper forms to electronic forms • Contact lists, project lists, phone lists • Lists provide the ability for presentation and search improvements Spreadsheets to lists • Used particularly if portability is necessary (for example safety manuals) • Used for high compliance materials Web Pages to documents • Moving from newsletters to Intranet content such as news and events • Newsletters to News Content
  • 20. Poll #2: http://bonzai-intranet.com/ What type of content do you have on your Intranet?
  • 22. Bonzai Intranet Content Planning Part Two Content Ownership helps you define who owns and is responsible for the content on your Intranet
  • 23. Content ownership is vital so that everyone is aware of who is ultimately responsible for content Bonzai Intranet Introduction http://bonzai-intranet.com/ Content Ownership http://bonzai-intranet.com/ Defines who owns the content in an organization and also other roles such as Author and Reviewer if applicable Does not have to be done for every piece of content however should be performed for the most used and valuable to the organization Once generated it should be signed off by relevant stakeholders Bonzai Intranet Content Planning Part Two
  • 24. Content Ownership Documentation Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Content Type Description Location Owner Author Reviewer Policies and Procedures All P&P’s within the organization /pandps and departmental sites Department Authors Department Authors Compliance Forms Central forms areas /forms Compliance Compliance Compliance Typically done as part of the content audit or early in the content planning process Can be a HUGE help when talking about valuable real estate on your Intranet (particularly the home page) If people want content but no one is prepared to own it then it won’t work.
  • 25. Why go through this process? Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Helps avoid some nasty political situations If no one owns content no one will update it If everyone owns the content no one will update it Helps Intranet owners understand the scope of their content Helps plan for resources both in Intranet launch and sustainment
  • 27. Bonzai Intranet Content Planning Part Two Out of date content will kill any good Intranet. A content review schedule will help you to be proactive in making sure your Intranet content is great!
  • 28. Being proactive and reviewing your Intranet content over time will help ensure quality Bonzai Intranet Introduction http://bonzai-intranet.com/ Content Review Schedule http://bonzai-intranet.com/ Content should be regularly reviewed on your Intranet to make sure that it’s up to date A content review schedule defines who, what and when content is reviewed by the owners of that content Not all content needs to be reviewed but highly used or important content should be Bonzai Intranet Content Planning Part Two
  • 29. Content Review Documentation Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Can be done as part of the content audit or governance planning for your Intranet Most Intranet project teams are disbanded after launch so this is a great way to ensure owners understand their responsibilities Content Type Description Location Responsibility Review Cycle Policies and Procedures All P&P’s that are centrally organized, please note this does not include department specific P&P’s /pandps Compliance Yearly review cycle for all content Monthly review of updated content Forms All forms within the organization /forms Form Owner Quarterly Compliance Review
  • 30. What should be included? Bonzai Intranet Content Planning Part Two www.bonzai-intranet.com Part of review lifecycle (operational content) • Forms • Policies • Procedures • Any operational content • People Data!!! Not part of review lifecycle (communications content) • News • Events • Alerts • People Stories and Spotlights
  • 31. What’s Next? Tuesday 29th May @ 11am PST Organizational & User Requirements: How to Best Gather Requirements for Your New Intranet
  • 32. www.bonzai-intranet.com @bonzaiintranet sales@bonzai-intranet.com +1 (604) 559 - 8070 675 W.Hastings, Vancouver B.C. V6B 1N2 SharePoint Intranet with BusinessSense