Welcome to  LocalEdge, A DIVISION OF HEARST COMMUNICATIONS, INC. <ul><li>Under a variety of brands, LocalEdge offers lead ...
Marketplace of Today’s Consumer Did You Know… There were more than 113 Billion searches  conducted on the Internet in July...
The Internet is the fastest growing advertising medium.* * Price Waterhouse Coopers Entertainment & Media Outlook 2007 – 2...
Marketplace of Today’s Consumer Did You Know… 80% of Americans under the age of 65 are using the Internet.* * Nielsen/Net ...
Marketplace of Today’s Consumer In December 2009, there were 248 million unique monthly users on the top social networking...
R.O.B.O. – Research Online Buy Offline Nearly all consumers (97%) now use online  media to shop locally.* * BIA / Kelsey 3...
What We Offer Landing Pages Pay Per Click Search Engine Optimization Our line of digital advertising products include: Soc...
Our landing page provides a 1 page online presence with components to maximize ROI. You Name It. Your landing page will in...
Landing Pages Components Includes map of location Includes unlimited promotional text that’s customizable & can be changed...
All LocalEdge products, including but not limited to landing pages, SMM, and Video, are subject to the applicable Contract...
We Do… … and that’s why we provide many components including Video as a vital part of our landing pages & websites   Did Y...
Testimonial “ I think the video you created was very professional and I’m impressed that you could put it together so well...
& Did You Know… LocalEdge offers transparent search engine products with pre-defined fees and statistical reporting of res...
<ul><li>Fixed Campaign </li></ul><ul><li>Keyword selection & bid management </li></ul><ul><li>Targeted pre-set geography <...
Pay Per Click is an effective way to obtain traffic through major search engine’s sponsored link sections.  LocalEdge offe...
<ul><li>Custom Campaign </li></ul><ul><li>Specific keyword research & selection  </li></ul><ul><li>Advertiser keyword list...
“ After the initial ramp up, I noticed a substantial increase in the performance of my ad campaign.  The response has been...
“ Finally, a company who is just as concerned and diligent about generating leads and tracking results as I am…My LocalEdg...
“ After only one and a half months of advertising, I’ve closed three jobs and have bids out on six more.” Testimonial Sear...
Testimonial “ The Internet products I purchased do more than deliver online clicks to my business.  I was able to obtain a...
<ul><li>The LocalEdge SEO process: </li></ul><ul><li>After identifying with customers keywords / key phrases, we submit in...
Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibilit...
Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibilit...
Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibilit...
Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibilit...
<ul><li>Features </li></ul><ul><li>Account setup on popular social networking sites </li></ul><ul><li>Blog updates which w...
LocalEdge reserves the right to change reporting formats, functionality and capabilities at any time at the sole discretio...
Upcoming SlideShare
Loading in …5
×

Local edge

204 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
204
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Local edge

  1. 1. Welcome to LocalEdge, A DIVISION OF HEARST COMMUNICATIONS, INC. <ul><li>Under a variety of brands, LocalEdge offers lead generating media to large and small companies nationwide. </li></ul><ul><li>We sell our digital product line under the LocalEdge brand. </li></ul><ul><li>Under the same umbrella as other leading ad tech companies like Metrix4Media and iCrossing . </li></ul><ul><li>Part of the Hearst Corporation along side other National brands like: </li></ul>Who We Are
  2. 2. Marketplace of Today’s Consumer Did You Know… There were more than 113 Billion searches conducted on the Internet in July 2009. (up 41% from the previous year)* * comScore.com 8/31/09
  3. 3. The Internet is the fastest growing advertising medium.* * Price Waterhouse Coopers Entertainment & Media Outlook 2007 – 2011. Marketplace of Today’s Consumer Did You Know… (2010) US spending on online advertisements will increase nearly 11% to $25.1 billion*** *** mediapost.com 5/24/10. Fourth Quarter 2009 represented the highest level of online spending ever as tracked by the Interactive Advertising Bureau** ** clickz.com 5/13/10.
  4. 4. Marketplace of Today’s Consumer Did You Know… 80% of Americans under the age of 65 are using the Internet.* * Nielsen/Net Ratings Survey, Yahoo! Search, SEMPO
  5. 5. Marketplace of Today’s Consumer In December 2009, there were 248 million unique monthly users on the top social networking sites in the U.S*.… * researchandmarkets.com … 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands they follow**…. … 51% of Facebook fans and 67% of Twitter followers are more likely to buy from the brands they follow** ** iModerate Research Technologies February 2010 Did You Know…
  6. 6. R.O.B.O. – Research Online Buy Offline Nearly all consumers (97%) now use online media to shop locally.* * BIA / Kelsey 3/10/2010 … .however, less than 5% of retail sales are actually done online.** ** milo.com 3/10/10 Marketplace of Today’s Consumer Did You Know…
  7. 7. What We Offer Landing Pages Pay Per Click Search Engine Optimization Our line of digital advertising products include: Social Media Management … We Do … and that’s why, through the development of proprietary technology and partnerships with major search engines and social network sites, we offer a full line of digital products to help reach today’s consumer. All LocalEdge products, including but not limited to landing pages, video, PPC, SEO, and SMM, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. LocalTrack™
  8. 8. Our landing page provides a 1 page online presence with components to maximize ROI. You Name It. Your landing page will include a personalized URL with free domain-based email addresses http://www.(YourName).com/ Landing Pages <ul><li>Your own online video </li></ul><ul><li>Map link to your location </li></ul><ul><li>Customizable content </li></ul><ul><li>Personalized URL </li></ul><ul><li>3 email accounts </li></ul>All LocalEdge products, including but not limited to landing pages, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Only one Landing Page may be linked to each Personal URL Address. All standard Landing Page policies apply. Domain names are subject to availability. If the domain noted on the advertising order is not available to purchase, an Internet Coordinator will contact the customer to discuss available domain names to be purchased. The customer will receive 3 free domain-based email aliases for use while the Personal URL Address is active. customerservice@(YourName).com sales@(YourName).com Specials@(YourName).com
  9. 9. Landing Pages Components Includes map of location Includes unlimited promotional text that’s customizable & can be changed as often as you’d like Includes Contact Us box for users to send inquiries / need Includes capability to link to other advertising Includes opportunity to capture ratings & reviews Includes Pan-N-Scan Video that uses still images, logos & highlights Includes business information: Products / Services, Brands, Email & Website, Payment Options, etc.
  10. 10. All LocalEdge products, including but not limited to landing pages, SMM, and Video, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  11. 11. We Do… … and that’s why we provide many components including Video as a vital part of our landing pages & websites Did You Know… Video can create a strong, valued brand image 74% of Internet users have watched videos online and most share what they find. PEW Internet & American Life Project Video can generate more sales Video can be a viral marketing tool Video is also automatically distributed to several other sites. We also provide it to you for use in other online, viral, and social marketing opportunities. <ul><li>Pan-N-Scan Video </li></ul><ul><li>Customer can provide images </li></ul><ul><li>We can provide or use your pictures </li></ul><ul><li>Customer input on script creation </li></ul><ul><li>Voice over & music included </li></ul><ul><li>Extremely cost effective solution for online video </li></ul>All LocalEdge products, including but not limited to Video, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  12. 12. Testimonial “ I think the video you created was very professional and I’m impressed that you could put it together so well given the time, material, and budget” All LocalEdge products, including but not limited to Video, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  13. 13. & Did You Know… LocalEdge offers transparent search engine products with pre-defined fees and statistical reporting of results. There are over 7,000 customers using our Search Marketing solutions Organic / Natural Results Position is determined by search algorithms which assess relevancy Sponsored / Paid Results Paid advertising containing a 2–5 word title (call to action) and 2 short lines of text Searchers click through… All LocalEdge products, including but not limited to PPC & SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  14. 14. <ul><li>Fixed Campaign </li></ul><ul><li>Keyword selection & bid management </li></ul><ul><li>Targeted pre-set geography </li></ul><ul><li>Monthly summary reporting </li></ul><ul><li>Pre-determined packages </li></ul>Pay Per Click is an effective way to obtain traffic through major search engine’s sponsored link sections. LocalEdge offers 3 Pay Per Click campaigns. All LocalEdge products, including but not limited to PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. <ul><li>Program Summary Report </li></ul><ul><li>Summary of Clicks and Impressions </li></ul><ul><li>Top Keywords Report </li></ul><ul><li>List of most popular keywords </li></ul>
  15. 15. Pay Per Click is an effective way to obtain traffic through major search engine’s sponsored link sections. LocalEdge offers 3 Pay Per Click campaigns. <ul><li>Managed Campaign </li></ul><ul><li>Specific keyword research & selection </li></ul><ul><li>Advertiser keyword list control </li></ul><ul><li>Detailed tracking & reporting </li></ul><ul><li>PPC reporting including click price information </li></ul><ul><li>Search engine & site reporting </li></ul><ul><li>Custom Scoping </li></ul><ul><li>Program Summary Report </li></ul><ul><li>(Summary of Campaign by timeframe) </li></ul><ul><li>Breakdown of Target vs. Actual Spend </li></ul><ul><li>Search Engine Delivery Detail </li></ul><ul><li>Geo-Targeted vs. Geo-Modified Click Chart </li></ul><ul><li>Top Keywords Report </li></ul><ul><li>Detailed report by Keyword </li></ul><ul><li>Clicks and Impressions </li></ul><ul><li>Click Through Rate % </li></ul><ul><li>Transparent Average Cost Per Click & Total Cost </li></ul><ul><li>Position of Advertising within Sponsored Results </li></ul><ul><li>Top Page Views </li></ul><ul><li>Breakdown of views per page </li></ul>All LocalEdge products, including but not limited to PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  16. 16. <ul><li>Custom Campaign </li></ul><ul><li>Specific keyword research & selection </li></ul><ul><li>Advertiser keyword list control </li></ul><ul><li>Detailed tracking & reporting </li></ul><ul><li>PPC reporting including click price information </li></ul><ul><li>Ad variation & testing </li></ul><ul><li>Search engine & site reporting </li></ul><ul><li>Custom Scoping </li></ul><ul><li>Dedicated customer service rep </li></ul>Pay Per Click is an effective way to obtain traffic through major search engine’s sponsored link sections. LocalEdge offers 3 Pay Per Click campaigns. All LocalEdge products, including but not limited to PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. <ul><li>Program Summary Report </li></ul><ul><li>(Summary of Campaign by timeframe) </li></ul><ul><li>Breakdown of Target vs. Actual Spend </li></ul><ul><li>Search Engine Delivery Detail </li></ul><ul><li>Geo-Targeted vs. Geo-Modified Click Chart </li></ul><ul><li>Top Keywords Report </li></ul><ul><li>Detailed report by Keyword </li></ul><ul><li>Clicks and Impressions </li></ul><ul><li>Click Through Rate % </li></ul><ul><li>Transparent Average Cost Per Click & Total Cost </li></ul><ul><li>Position of Advertising within Sponsored Results </li></ul><ul><li>Top Page Views </li></ul><ul><li>Breakdown of views per page </li></ul>
  17. 17. “ After the initial ramp up, I noticed a substantial increase in the performance of my ad campaign. The response has been overwhelming.” Goal: To obtain online exposure Testimonial Search Engine Marketing Is Complex, Let Us Make It Simple For You! All LocalEdge products, including but not limited to landing pages and PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  18. 18. “ Finally, a company who is just as concerned and diligent about generating leads and tracking results as I am…My LocalEdge online products I purchased are producing the click through rate and leads I was told to expect.” Testimonial Product and Service All LocalEdge products, including but not limited to landing pages & PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  19. 19. “ After only one and a half months of advertising, I’ve closed three jobs and have bids out on six more.” Testimonial Search Engine Marketing – More Than Online Clicks All LocalEdge products, including but not limited to landing pages and PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  20. 20. Testimonial “ The Internet products I purchased do more than deliver online clicks to my business. I was able to obtain a contract with a National chain for $45,000 from one lead generated by my Internet advertising. Thanks to my program, this one contract gave me over 10 times the value of my total investment.” All LocalEdge products, including but not limited to landing pages and PPC, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  21. 21. <ul><li>The LocalEdge SEO process: </li></ul><ul><li>After identifying with customers keywords / key phrases, we submit information to major search engines. </li></ul><ul><li>Our dedicated team continually monitors search engine algorithms to optimize performance within the organic results. </li></ul><ul><li>We focus on best practices. This means dedicating the time to all of the elements required for success; search engine submissions, directory submissions, analysis, etc. </li></ul><ul><li>We provide our advertisers a report of their SEO program’s results. </li></ul>Search Engine Optimization is the process of improving the volume and quality of traffic to a landing page from the natural organic search results by consistently fine-tuning your business presence online. All LocalEdge products, including but not limited to SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Ranking results not guaranteed. Results vary by market and search terms.
  22. 22. Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibility </li></ul><ul><li>Can deliver more targeted traffic </li></ul><ul><li>Can provide cost-effective leads </li></ul>All LocalEdge products, including but not limited to SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Ranking results not guaranteed. Results vary by market and search terms. Average Ranking for Keywords on the Major 3 Search Engines Organization Company – Ocala, FL
  23. 23. Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibility </li></ul><ul><li>Can deliver more targeted traffic </li></ul><ul><li>Can provide cost-effective leads </li></ul>All LocalEdge products, including but not limited to SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Ranking results not guaranteed. Results vary by market and search terms. Average Ranking for Keywords on the Major 3 Search Engines Automotive / Off Road Company – Greenville, PA
  24. 24. Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibility </li></ul><ul><li>Can deliver more targeted traffic </li></ul><ul><li>Can provide cost-effective leads </li></ul>All LocalEdge products, including but not limited to SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Ranking results not guaranteed. Results vary by market and search terms. Average Ranking for Keywords on the Major 3 Search Engines Attorney – Johnston County, NC
  25. 25. Success <ul><li>Improves page rank </li></ul><ul><li>Can bring more click-thrus </li></ul><ul><li>Enhances brand visibility </li></ul><ul><li>Can deliver more targeted traffic </li></ul><ul><li>Can provide cost-effective leads </li></ul>All LocalEdge products, including but not limited to SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Ranking results not guaranteed. Results vary by market and search terms. Average Ranking for Keywords on the Major 3 Search Engines Construction Company – Erie, PA
  26. 26. <ul><li>Features </li></ul><ul><li>Account setup on popular social networking sites </li></ul><ul><li>Blog updates which will build content and provide updates to social media sites </li></ul><ul><li>Flexibility to send updates manually or via a specific schedule </li></ul><ul><li>A venue for fresh and relevant content that promotes an active community </li></ul><ul><li>Benefits </li></ul><ul><li>Provides you an opportunity to build your customer base and communicate with them regularly. </li></ul><ul><li>User-friendly portal allowing update of all sites simultaneously. </li></ul><ul><li>Increasing your web presence can improve the chance that your business will be chosen over your competitors. </li></ul><ul><li>Social marketing can improve your customer relations, customer interaction, and can add credibility to your company. </li></ul>All LocalEdge products, including but not limited to SMM, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
  27. 27. LocalEdge reserves the right to change reporting formats, functionality and capabilities at any time at the sole discretion of LocalEdge. <ul><li>Benefits </li></ul><ul><li>Shows page views of your lead generating web pages </li></ul><ul><li>Shows when the person visited and how long they stayed </li></ul><ul><li>Shows the value vs. the expense for all programs combined </li></ul><ul><li>Shows the value vs. the expense for individual advertising programs </li></ul><ul><li>Shows who called, when they called, if the call was answered and how long the call lasted </li></ul><ul><li>Features </li></ul><ul><li>Unique URL for your website </li></ul><ul><li>Employs website proxy technology </li></ul><ul><li>Unique tracking phone # </li></ul><ul><li>Calls to the tracking # are recorded </li></ul><ul><li>Online access to real-time reporting </li></ul>LocalTrack™ can help you understand your advertising’s effectiveness by tracking, recording and reporting on telephone calls, emails and website visits generated by your media efforts. LocalTrack™ “ I know that half of my advertising doesn’t work. The problem is, I don’t know which half. – John Wanamaker, Retail Tycoon and Advertising Pioneer This No Longer Has To Be The Case!

×