Text Integrating Social Media intoCommunity Partnerships & Institutions Abby Kiesa, CIRCLE and Ariane Hoy, Bonner Foundation www.civicyouth.org and www.bonner.org
What We’ll Cover•Getting to know the terrain and you•Presentation•Dialogue and opportunity to apply this learning
The Bonner NetworkStudents•3,200 students at 80 institutions•Access to education, opportunity to serve•Four-year developmental journey•Co-curricular and curricular•Six Common Commitments•20-year history•5,000 alumni•
The Bonner NetworkCampuses•Create a culture and infrastructure for service•Integrate teaching, research and service mission•Public, private, community colleges and HBCUs•Two and four year•Community colleges Sustained relationships (20+ years)
The Bonner NetworkCommunity•Non-proﬁt community partners in every place•Local, national, international organizations•Multi-year developmental partnerships•“Issues to impact” • Poverty & human need • Education & youth development • Community development & environment
The Bonner NetworkHigher Education•Commitment to access•Service-based scholarships; service as merit•Civic mission of higher education•Key assets in broader work to build a more equitable society and be a key resource in solving community problems
The National Network • Emporia State University • Somerset Christian College • Allegheny College • Ferrum College • Sonoma State University• Amherst College • Glenville State College • Spelman College• Augsburg College • Guilford College • St Marys College of California• Bates College • Jackson State University • Stetson University• Berea College • Juniata College • The College of New Jersey• Berry College • Laughlin Memorial Chapel • Tougaloo College • • Tusculum College• Blueﬁeld College Lees-McRae College • Lindsey Wilson College • Union College• Brigham Young University-Idaho • University of Alaska Anchorage • Burlington County College • Lynchburg College • Macalester College • University of California-Berkeley • California State University - LA • University of Dayton • Carson-Newman College • Mars Hill College • Maryville College • University of Illinois - Springﬁeld• Central Washington University • Mercer County Community College • University of Louisville• Centre College • Middlesex County College • University of New Mexico• Christopher Newport University • Montclair State University • University of Richmond• College of Charleston • Morehouse College • Ursinus College • College of Saint Benedict • Notre Dame de Namur • Warren Wilson College• Concord University • Oberlin College • Washburn University• Converse College • Oxford College of Emory University • Washington and Lee University • • Waynesburg University• Davidson College Pfeiffer University • West Chester University• DePauw University • Rhodes College • Rider University • West Virginia Wesleyan College• Dickinson College • Wheeling Jesuit University • Earlham College • Rutgers University • Siena College • Widener University• Edgewood College • Wofford College• Emory & Henry College • Young Harris College
The Center for Information and Research onCivic Learning and Engagement• The nation’s premier institution devoted to studying what makes young people into active and responsible citizens.• Doing Research• Making Connections…Connecting the research world and policy and practice• Supporting a Research Field…CIRCLE is based at the Jonathan M. Tisch College ofCitizenship and Public Service at Tufts University.Serving every student at Tufts University, Tisch Collegeprepares young people to be lifelong active citizensand creates an enduring culture of active citizenship.
Purpose• Why we did this•What we did•Research questions•Learning + service = ?
Why?Network Capability•small staff (9)•lots of schools (80)•lots of campus staff (150)•lots of students (3200)•working on similar issues and challenges
Why?Momentum /The Movement•stories are powerful and inspiring•friendships and relationships— Bonner Love!•strategic social change
What Literature Suggests• Online tools and social media part of many questions being asked about civic life• Research has shown that online tools and social media can promote engagement (Kahne, 2011) and potentially reduce the gap in civic engagement by education (NCOC, 2008)• Much experimentation with online tools happening outside of institutions
What we did...Training & Education•Staff and student meetings•Social Media Platforms•Best Uses & Purposes•Surveys•New Organizing Institute (NOI)•CIRCLE
Our Research Questions1.How social media and online technology would allow for innovative work with partners and how partners responded,2.How social media and online technology inﬂuences students participation,3.What impact this intensive effort has on campus programs and the national networks capacity.
Methods (online & interviews)1.Pre- and Post- survey of whole Bonner Network about Usage2.Survey of Bonner Students on subgrantee campuses every semester (random sample)3.Survey of Community Partners of subgrantee campuses every semester (once during project, all at end)4.Qualitative feedback from subgrantee campus staff leads every semester (via surveys and interviews)
AnalysisAnalysis focused on the impact of using online toolsand social media in 7 areas:• Planning service event• Planning campus-wide event• Recruitment• Collaborating on events/projects with other student groups• Collaborating on events/projects with faculty or other campus departments• Working on projects to beneﬁt service site• Communication or other work with community partners
Staff Perceptions Staff Perception of Potential Helpfulness by Area at Beginning of Effort100%High PotentialModerate Potential 75% 39% 80% 29% 50% 20% 25% 41% 41% 33% 14% 0% Advising and personal development Training Recruitment Communication w/Partners
Staff on Facebook Facebook in 2011 Level of Staff Usage and Understanding of Facebook by Year Facebook in 2008 51% Use Daily 44% 19% Use weekly 11% 28%Used a few times or Use Monthly 22% 2% Not Used or Checked Out Once 22% 0% I have no idea what this is 2% 0% 15% 30% 45% 60%
Staff on Google Docs Google Docs in 2011 Google Docs in 2008 Level of Staff Usage and Understanding of Google Docs by Year 28% Use Daily 9% 14% Use weekly 17% 40%Used a few times or Use Monthly 15% 19% Not Used or Checked Out Once 48% 0% I have no idea what this is 11% 0% 13% 25% 38% 50%
2011 Overall Usage 2011 Campus Use of Tools for One of Seven Reasons100%75%50%25% 0% Facebook Twitter Photo Sharing Blog(s) Wiki(s) Google Tools Video Texting Bonner Network Wiki
Staff Use of Tools Use of Online Tools & Social Media for Bonner Service by Subgrantee Status ‐ Spring 2011Bonner NetworkSubgrantee Campuses NoYes 0% 23% 45% 68% 90%
Staff Lessons• The tool’s effectiveness depends immensely on the need or purpose.• It is crucial to not use too many tools and confuse people.• Since each campus has communication norms, which tools work most effectively differs. • “The main challenge in digital communication is that our campus is so inundated with digital and social media that it takes a lot to get their attention.” • “We use texting all the time with our students. We ﬁnd that they have their phones with them and it is must fast to get a response then email. Our campus email system is very cumbersome and not many students use it on a regular basis.“
Comments on Use• About a third of responding campuses reported that texting and Google tools are crucial to running their programs.• The most campuses use online tools and social media for communicating with Bonners, recruiting new Bonners and recruiting other students for service projects. Facebook is the most highly used tool. • “I think social media tools have helped us become more organized, market to a wider audience, and saved a signiﬁcant amount of time with systems and reporting.“ • “Videos provide a simple emotional response. Our campus utilizes and creates videos to communicate support for our non-proﬁts, social justice issues, and awareness at large.” • “Our wiki has helped create a sense of student power in the program as it is largely managed and run by them - its a fun space where they can check out what each other is doing.”
Helpful FactorsWhat was most HELPFUL in the process of experimenting with what online tools or social media? 3% 6% 9% 9% 11% 46% 17%Ease of UseExperimentaPonPlanning and Thinking Strategically about Whats the Right FitTrainingStudent Leadership and/or TimeExistence of Bonner Network WikiCampus Staﬀ Time
Impact: CoordinationStudents in the broader Bonner network agreed with this as 70% of studentrespondents said that social media tools being used by their Bonner programare increasing their coordination with other ofﬁces/programs on campus. No Did you use any online/internet programs or social media tools in connection to your Bonner work? Yes No, not at all Are social media tools increasing coordination? No, but I think it will soon Yes, a little Yes, a good bit 0% 23% 45% 68% 90%
What are students doing?Students have used Facebook extensively for a variety topurposes, particularly for:• Planning a service event,• Planning a campus-wide event,• Recruitment and collaboration with other student groups.• Likely to use Google Documents and text messaging for a variety of purposes.*• Those students who think that social media and online tools are increasing coordination also are more likely to say that they themselves have done additional and better service because of these tools, and have engaged someone else with these tools.*
Leveraging Social MediaWhen asked “To the best of your knowledge, how hasyour Bonner program’s use of online tools or socialmedia changed your service work or relationship to thecommunity partner(s) that you worked with this year?”• 58% answered ‘Very positively’ or ‘Positively’.• NO students reported a negative impact, the remaining students said ‘No Impact’.• For the most part, the students who have used online tools and social media as a part of Bonner also are more likely to engage in the online political activities.
Community Partners’ Views•Sub-sample of partners surveyed each semester.•All partners surveyed at end of project.•Partners represented diverse organizations: youth centers, schools, immigrant centers, museum, arts coop•93% of community partners agreed that their “organization is better able to meet its mission because of the college student service related to this project.”
Community Partners’ Views•When the grant launched 67% of community partners said that the tools being used were “increasing your access to other students, staff/faculty, ofﬁces or programs on this particular campus.”•The online tools also increased partners’ access to those they did not already know off-campus by an average of 27% saying they agreed or strongly agreed that it did this.