5 Blog Best Practices1. Keywords, Tags and Hyperlinking2. Post Titles3. Social Bookmarking4. Call-to-Action Footers5. Reserved Release Content
5 Blog Best Practices Keywords, Tags and HyperlinkingThe point of any blog is to be read and posts cannot be read unless they canbe found. Search engines use keywords, tags and hyperlinking to find yourblog so it is very important to complete this sometime forgotten task.Keywords:–Make sure your posts use keywords that are topic specific to the post. (example: Apost on ISVs should not only use the acronym, but use value-added reseller)Tags:– Tags are used to identify topics within the post. They also make it easier to findsimilar posts internally on the company blog. Search engines sometimes use tags toindex web pages as well.–Use a maximum of 10 tagsHyperlinking:–Hyperlinking is very important to use on words that need definition, other topics youare referring internally/externally and profiles of post authors.–Search engines use hyperlinks to measure post importance.
5 Blog Best Practices Post TitlesPost titles are very important to garner readers. Titles must be written in acertain way to be search engine compliant and pose a question or answer.Examples:–What’s the best way to market software?–5 best ways to market software.–10 ways to reach critical mass for new software.–Is Google going to pose a threat to the MS operating system?
5 Blog Best Practices Social BookmarkingSocial bookmarking is a great way to increase relevance of new postings. Self-bookmarking can be construed as unethical through some services, but forothers it could be very useful to improve SEO. Search engines use commonlybookmarked posts to measure relevance and it gives authors a chance tocontrol the message more effectively.Services:–Services to use: Delicious.com, Stumbleupon.com, reddit.com, buzz.yahoo.com–Services not to use: Digg.com, NewsVine.comTechniques:–Tag the post–Include a description
5 Blog Best Practices Call-to-Action FootersBusiness blogs require a call to action with each post. One of the best ways todo this is having a standard footer after each post describing the businessofferings in 50 words or less. It is also important to have a hyperlink or emailaddress box for readers to be added to the post mailing list.Example of Footer: Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links below.
5 Blog Best Practices Reserved Release ContentReserved Release means the company is trying to get the reader to act on acall to action. This can be offering a free white page, recent webinarslideshow, or access to hidden and useful content. It will require the reader tosign up for the program, but they will be emailed the desired content oncethey input all their information. This is a highly effective way to garner leadsand increase membership to a community.Example: Blog Post Footer