1.
Transmedia Zurich
May 22nd
2013
Colab Zurich
Mark Melnykowycz

2.
TransmediaZH
• Who is organizing this, and why?
• What’s the goal of the TransmediaZH
TransmediaZH is all about developing a community of people
in Zurch/Switzerland based around storytelling in our
increasingly fragmented media age.
It’s organized by Mark Melnykowycz (idezo.ch/
lostinreality.net) and Elizabeth Henry (henrygeneral.com/)

3.
Scientist/Engineer
Art
User Experience
Writing
Photography
Startups

4.
Location-based storytelling
What’s up with Transmedia?
The Company P
Transmedia

5.
• Monthly meetups
• Town Hall style meetups
• Hollywood 2.0 podcase
• Regular workshops and
meeups on transmedia,
story, technologies, etc.

6.
WorkingIdea Pitch Final Pitch
• Minimum 3 platforms
• Use partner technologies
• Centered on the city theme
54 hours
MentorsMentors SponsorsSponsors

7.
Sponsors

8.
CityX Project
d.school process
http://www.cityxproject.com/

9.
City X on Mars
BlogBlog
Learn Solution Idea Making

10.
Interesting Projects
The cupcake craze has taken
over, we need to rally and
bring back the donut!
Don’t let the Cupcakes Win!
Using a mobile location
app, residents of Los
Angeles can record and
geotag things they would
like to change in the city.
http://www.la2050.org/

11.
The Signpost project is about revolutionizing the printed
press by combining publications with augmented reality
technology. The purpose is to no focus on the technology,
but to create a new way of storytelling that is engaging,
intuitive and natural.
A printed paper is paired with a mobile app, and using AR
image recognition a person can browse through the
electronic content using the physical printed paper.
There are some AR enabled magazines, but I loved seeing
the technology be integrated into a local newspaper,
although here the paper is really more of a user interface...
http://signpo.st/http://ismashsf.com/
I SMASH SF is a 3-6 player board game where
you battle other inhuman demolishers and
carve a path of devastation through our beloved
city.
A lot of people liked the I SMASH SF game,
they used the weekend to develop some
monsters for the game. It’s an interesting mix of
a board game with a real location (San
Francisco).

12.
Thoughts on TransmediaSF SW
Experience
• Totally worth the flight from
Zurich to West Coast
• 54 hrs. too little time to
develop a story universe from
zero
• Greater focus on story
creation tools/methodology
would have been huge benefit
• How can we develop a
StoryHack planform in
Zurich?
• How can we focus on
story-technology
integration?
• What
methodologies/tools
should be used in rapid
story creation process?

13.
StoryHack ZH
Story First
Writers/Authors UX/UI Design Developers

14.
StoryHack ZH
Writers/Authors UX/UI Design Developers
• As a writer/artist who have gotten into user experience and startup weekends,
a story hackathon is the next logical step
• The purpose will be to see how established stories can be transformed through
design and integration with new technologies
• We’re planning to hold the first StoryHack Zurich in the Fall of 2013
• Leading up to the StoryHack we’ll hold workshops on story, narrative, and
technology to make the weekend significant, good stories takes time. 54 hours
is too short to develop great story material...but it’s plenty of time to hack.
http://www.storyhack.ch/

15.
Open to Swiss university students
Text/audio in the story must be in English
Show a unique vision of the future with the year 2023
Story must use a minimum of three platforms
Text, comics, graphic stories, motion comics, images, mobile apps,
games, audio, video, ARG (Augmented Reality Game), posters,
flyers, social media, and email
Encourage transmedia storytelling
among the future generations in
Switzerland
Create a Swiss-American
transmedia community
Enhance visibility as pioneers in this
field for all the initiative’s
stakeholders.
www.Story2023.com

16.
Links and Info
US Organizations
TransmediaLA Meetup
TransmediaLA.org
TransmediaSF Meetup
TransmediaSF.org
Story Hackathon/Challenges
Los Angeles Story Hackathon
Story2023
StoryHack Zurich
Transmedia Articles
Labour of love: Explaining the transmedia sprawl
Select and arrange: Why transmedia for fiction might be a mess
Books on Story
On the Origin of Stories: Evolution, Cognition, and Fiction
The Storytelling Animal
Donut Dazzler: Donut let the
Cupcakes Win

17.
Thank you Colab Zurich for
hosting!