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Defying gravity

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How analytics can help you get where you want

Published in: Data & Analytics, Marketing
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Defying gravity

  1. How analytics can help you get where you want G R A V I T Y D E F Y I N G
  2. Sandra
  3. Sandra Georges
  4. Sandra Georges
  5. Sandra Georges
  6. Sandra Georges
  7. Sandra Georges
  8. You have limited time and resource your cash is your oxygen
  9. Mobile analytics is the best way to understand your audience and reach it
  10. Mobile analytics is the best way to understand your audience and reach it
  11. G E T V I S I B I L I T Y
  12. • Track sessions and live events • Define Key Performance Indicators (i.e. customer lifetime value) with help from industry benchmarks to see how you’re doing • Determine which demographic is your optimal target and maximise your revenue share collect & analyze
  13. G E T R E A D Y
  14. O K
  15. O K
  16. T R Y A G A I N
  17. aim & prepare • Adjust your UI/UX design and product roadmap to the target audience • Perfect your branding and improve media coverage quality • Use funnel management and crash logs to provide the most seamless experience
  18. G E T M O V I N G
  19. engage fast • Your app is the most direct communication channel to your audience • Re-engage bored or lost users • Adjust your pricing strategy to maximize user traction • Engaged users are most prone to share their experience
  20. C O M P L E T E T H E P R O C E S S
  21. R E P E A T T H E P R O C E S S
  22. U N T I L Y O U C A T C H S A N D R A
  23. U N T I L Y O U C A T C H S A N D R A

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