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Designing a premium booking experience for luxury travel

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The line between products and services are blurring more and more over the time. For example, our smartphones know when to remind us about the next meeting or our houses knows when we will be at home so heating can be turned on time. Travels industry was one of the first to go digital. You are all aware of Booking or AirBnb cases. Digitizing is happening and it's important to catch up with all those changes. With help from product development experts, you can easily elevate your business to the digital level.

You can check the full version of ERES Yachting case study here:
https://boldare.click/cs-eres-webinar

Don't forget to drop us a line at hello@boldare.com with your UI/UX needs

Published in: Design
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Designing a premium booking experience for luxury travel

  1. 1. Follow us @boldarecomPaweł Capaja & Adam Chrobak We’ll talk about... Designing a premium online booking experience for luxury travel
  2. 2. Follow us @boldarecom Why it is important to go digital
  3. 3. Follow us @boldarecom A process to get to know the problem and user - product vision workshops
  4. 4. Follow us @boldarecom How not to overwhelm the user with booking experience
  5. 5. Paweł Capaja Search and filter — The earliest where booking process is starting
  6. 6. Paweł Capaja The time it takes to make a decision increases with the number and complexity of choices. Hick’s Law
  7. 7. Paweł Capaja Product preview experience — Users want to be assured as quickly as possible that this is the right choice.
  8. 8. Paweł Capaja Checking/Booking/Paying/Winning — Soooo… here we are at the almost very end of the road.
  9. 9. Paweł Capaja Final user interface design — Finally, the Boldare designers were ready to create a premium look for the product that would correspond with both the affluent audience targeted by Eres and the client’s brand identity.
  10. 10. Follow us @boldarecomAdam Chrobak User interface design
  11. 11. Adam Chrobak Luxurious interface for an affluent audience — Working with product persona and moodboards.
  12. 12. Adam Chrobak Product persona — Is Eres case our product persona was a reasonably rich man, over 40, with family, and a love of traveling, sailing and nature.
  13. 13. Adam Chrobak Moodboards — a snapshots of images, colours and fonts that gave a taste of what the design would be.
  14. 14. Adam Chrobak Cross-functional team working together side by side from the beginning to the end — In Boldare we don’t work in departments. We work in cross functional teams.
  15. 15. Adam Chrobak Final user interface design — Combining both product persona and moodboards together.
  16. 16. Adam Chrobak Final user interface design — Finally, the Boldare designers were ready to create a premium look for the product that would correspond with both the affluent audience targeted by Eres and the client’s brand identity.
  17. 17. Adam Chrobak “The feedback from customers and everyone else we’ve shown the website to has been that the site is exceptional… Clients and partners have mainly cited the website as the reason for choosing us. They found it to be professional, beautiful, and elegant.” Ursula Leitner, Marketing Manager, Eres Yachting
  18. 18. Follow us @boldarecom What happens when designers and developers don’t work together
  19. 19. Paweł Capaja Time — Who has it? I don’t. And in the business space no-one has it either.
  20. 20. Paweł Capaja Cost — Oh this is pure math.
  21. 21. Paweł Capaja Quality — Now this one is tricky...
  22. 22. Follow us @boldarecomAdam Chrobak How the process can look like and how to achieve success
  23. 23. Adam Chrobak A huge need for fast and direct communication — 1 MVP 3 months 6 team members 3 317 messages
  24. 24. Adam Chrobak Communication - within the team and with client — We believe that true transparency is a key to successful communication.
  25. 25. Adam Chrobak Consulting – your team are your advisors — Every single team member is a consultant.
  26. 26. Adam Chrobak Consulting – your team are your advisors — As programmers do code review, we, designers from Boldare introduced Design Double Check.
  27. 27. Adam Chrobak Iterative, incremental delivery — agile not waterfall — In opposite to waterfall methodology we work in Scrum. We deliver digital product increments, user story after user story, constantly making sure that we are going in right direction.
  28. 28. Adam Chrobak Lean approach ideate - build - test - learn — Every single solution that we design or develop is being rapid tested in one way or another.
  29. 29. Adam Chrobak

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