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Group Presentation 1
1. ICV kongres Srbija
„Kako izgleda controlling u mojoj kompaniji“
Olivera Semiz-Cerge
CFO TSEE
17.05...
Tarkett–Allrightsreserved
A g e n d a:
5/23/2013 2
1. O Tarkett grupi
2. Tarkett South East Europe
3. Projekti sluzbe fina...
Tarkett Group
Global Leader
version Feb 26, 2013
Tarkett - Global leader
# 1
Vinyl
WW
# 1
Accessories
North Am.
#1
Artificial
Grass
WW
# 1
Wood
Europe &
CIS
Countries
# 1
...
Présentation Groupe 5
100
countries
10.700
employees
38
production
sites
2.3Billion Euros
Turnover in 2012
A balanced geog...
130 godina postojanja
6
Istorija Grupe
Tarkett SEE
7
 Serbia
 Montenegro
 Croatia
 Bosnia and Herzegovina
 Slovenia
 Macedonia
 Moldova
 Romania
 Bulgar...
Tarkett–Allrightsreserved
Azerbejdžan
8
Tarkett–Allrightsreserved
9
Baku
Tarkett–Allrightsreserved
Baku
10
Tarkett–Allrightsreserved
Baku - Tarkett Showroom
11
Tarkett–Allrightsreserved
Kazakhstan
dd mmmm yyyy 12
Mendeljeev sistem elemenata
Tarkett–Allrightsreserved
Organizacija prodaje i nabavke
5/23/2013 13
Nabavka
Prodaja = 30 mil eur
Serbia and
Monteegro
Croatia, Bosnia,
Slovenia
Albana,
Montenegro
Romania, Moldavia
Bulgaria
Caucaus
France
Germany
Luxemb...
slika
Visoki ciljevi
Organizacija prodaje i nabavke
Organizacija prodaje i nabavke
Vrhunski
rezultati
17
Trziste: Finansije:
•Pad i usitnjavanje
prodaje
•Usporavanje placanja i
povecanje broja
bankrotstva
•Promena traznje i
...
Profit and
loss
Balance
sheet
Cash flow
Contribution
Mnogo informacija
01.09.2010. Improvment in credit managment reporting 19
O D L U K A
S
A
P
R
E
P
O
R
T
SAP DATA
Jasan cilj i trasiran put
Tarkett–Allrightsreserved
5/23/2013 20
Projekti sluzbe finansija i kontrolinga
IZAZOVI
1. 15 trzista – razlicite navike, u...
Tarkett–Allrightsreserved
5/23/2013 21
Jedan P&L za firmu
=
nedovoljno informacija
=
GUBITAK
Projekti sluzbe finansija i k...
Tarkett–Allrightsreserved
5/23/2013 22
1. P&L po
trzistima
2. Video
edukacija
Projekti sluzbe finansija i kontrolinga
Tarkett–Allrightsreserved
5/23/2013 23
Operating profit
1. P&L po trzistima
Saleszone1
Saleszone2
Saleszone3
Saleszone4
TR...
Tarkett–Allrightsreserved
5/23/2013 24
SAP
NOVA
VIEW EXCEL
sold volume external +
sold volume +
Invoiced Sales +
Cash disc...
Tarkett–Allrightsreserved
“ ...Sad razumem konacno...”
2. Video edukacija
Tarkett–Allrightsreserved
5/23/2013 26
Projekti sluzbe finansija - benefit
1
2
3
Interna obuka –
Kratak i efikasan trening...
© 2011 Altimeter Group
27
Umesto zakljucka
Kako upravljati
a ne kontrolisati
konstantno?
Controlling vs
Leadership
Sirovine Proizvodnja Amortizacija IT Plate
Cena Trziste Transport
Profit
Umesto zakljucka
Tarkett–Allrightsreserved
Finansije i
kontroling
Logistika,
Marketing
Kupac
1
3
4
5
6
7
2
P r o d a v a c
Trziste
Umesto z...
Tarkett–Allrightsreserved
5/23/2013 30
Instead of HIDE
AWAY ...
Umesto zakljucka
Tarkett–Allrightsreserved
5/23/2013 31
... We need to
become
LEARNING
COMMUNITY
Umesto zakljucka
© 2011 Altimeter Group
Najjaci i najinteligentniji
nisu oni koji
prezivljavaju.
To su oni koji se
najlakse prilagodjavaju
...
Group Presentation 33
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1. ICV Kongres controllera Srbije 2013, Olivera Semiz Čerge, controlling manager, Tarkett

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Olivera Semiz Čerge, direktor finansija i controllinga u Tarkettu SEE, je govorila kako izgleda controlling u kompaniji Tarkett. Govorila je o projektima za koje je zadužen sektor finansija i controllinga.

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1. ICV Kongres controllera Srbije 2013, Olivera Semiz Čerge, controlling manager, Tarkett

  1. 1. Group Presentation 1 1. ICV kongres Srbija „Kako izgleda controlling u mojoj kompaniji“ Olivera Semiz-Cerge CFO TSEE 17.05.2013.
  2. 2. Tarkett–Allrightsreserved A g e n d a: 5/23/2013 2 1. O Tarkett grupi 2. Tarkett South East Europe 3. Projekti sluzbe finansija i kontrolinga 4. Umesto zakljucka
  3. 3. Tarkett Group Global Leader version Feb 26, 2013
  4. 4. Tarkett - Global leader # 1 Vinyl WW # 1 Accessories North Am. #1 Artificial Grass WW # 1 Wood Europe & CIS Countries # 1 Running Tracks North Am. 1.3Million of sqm per day Housing Offices Education Stores & Hospitality Healthcare Sports
  5. 5. Présentation Groupe 5 100 countries 10.700 employees 38 production sites 2.3Billion Euros Turnover in 2012 A balanced geographic coverage Tarkett – Global leader
  6. 6. 130 godina postojanja 6 Istorija Grupe
  7. 7. Tarkett SEE 7  Serbia  Montenegro  Croatia  Bosnia and Herzegovina  Slovenia  Macedonia  Moldova  Romania  Bulgaria  Albania  Georgia  Armenia  Azarbaijan Tarkett South East Europe je prodajna organizacija odgovorna za prodaju na sledecim trzistima:
  8. 8. Tarkett–Allrightsreserved Azerbejdžan 8
  9. 9. Tarkett–Allrightsreserved 9 Baku
  10. 10. Tarkett–Allrightsreserved Baku 10
  11. 11. Tarkett–Allrightsreserved Baku - Tarkett Showroom 11
  12. 12. Tarkett–Allrightsreserved Kazakhstan dd mmmm yyyy 12 Mendeljeev sistem elemenata
  13. 13. Tarkett–Allrightsreserved Organizacija prodaje i nabavke 5/23/2013 13 Nabavka Prodaja = 30 mil eur
  14. 14. Serbia and Monteegro Croatia, Bosnia, Slovenia Albana, Montenegro Romania, Moldavia Bulgaria Caucaus France Germany Luxembourg Russia Italy Ukraina BUY SELL Organizacija prodaje i nabavkeOrganizacija prodaje i nabavke
  15. 15. slika Visoki ciljevi Organizacija prodaje i nabavke
  16. 16. Organizacija prodaje i nabavke Vrhunski rezultati
  17. 17. 17 Trziste: Finansije: •Pad i usitnjavanje prodaje •Usporavanje placanja i povecanje broja bankrotstva •Promena traznje i ukusa potrosaca Izvestavanje: Odlucivanje: •Pad GDP i rast nezaposlenosti •Legalni i menadzerski izvestaji •Izvestavanje za HQ u Parizu •Ceste promene pravila izvestavanja BRZO, POUZDANO, EFIKASNO Okruzenje
  18. 18. Profit and loss Balance sheet Cash flow Contribution Mnogo informacija
  19. 19. 01.09.2010. Improvment in credit managment reporting 19 O D L U K A S A P R E P O R T SAP DATA Jasan cilj i trasiran put
  20. 20. Tarkett–Allrightsreserved 5/23/2013 20 Projekti sluzbe finansija i kontrolinga IZAZOVI 1. 15 trzista – razlicite navike, ukusi, mentalitet i ekonomska moc 2. Preko 300 kupaca u zemlji i inostranstvu 3. 2 valute za fakturisanje 4. Razliciti pariteti isporuka (INCOTERMS) 5. Isporuke sa skladista u BP i u tranzitu 6. Isporuke iz EU za zemlje EU 7. Nejednake navike u placanju 8. 4 predstavnistva u inostranstvu
  21. 21. Tarkett–Allrightsreserved 5/23/2013 21 Jedan P&L za firmu = nedovoljno informacija = GUBITAK Projekti sluzbe finansija i kontrolinga
  22. 22. Tarkett–Allrightsreserved 5/23/2013 22 1. P&L po trzistima 2. Video edukacija Projekti sluzbe finansija i kontrolinga
  23. 23. Tarkett–Allrightsreserved 5/23/2013 23 Operating profit 1. P&L po trzistima Saleszone1 Saleszone2 Saleszone3 Saleszone4 TROSKOVI Ukupna prodaja TSEE EBIDTA Jasna informacija – bez alokacija
  24. 24. Tarkett–Allrightsreserved 5/23/2013 24 SAP NOVA VIEW EXCEL sold volume external + sold volume + Invoiced Sales + Cash discounts granted + Customers' incentives and Rebates + + Customers' incentives/cash discounts + + Claims -Sales + ASP Net sales Sales inter divisions to TEE + Activity COGS + Freight costs net + Gross Profit (3) Bad debt expenses + Sales Commissions + Samples samples from IC in Serbia + samples from reexport + samples from stock in BP + Displays-Merchandising + Samples & displays costs Advertising-Personnel costs + + Advertising-Other costs + + Marketing/advertising costs Sales organisation-Personnel costs + Sales organisation-Other costs + Depreciation + Total Selling costs Transfer of the data 1. P&L po trzistima
  25. 25. Tarkett–Allrightsreserved “ ...Sad razumem konacno...” 2. Video edukacija
  26. 26. Tarkett–Allrightsreserved 5/23/2013 26 Projekti sluzbe finansija - benefit 1 2 3 Interna obuka – Kratak i efikasan trening koji se moze koristiti bezbroj puta u bilo kom delu organizacija Unapredjenje poslovanja - Smanjenje dilema i poboljsanje komunikacije Pravovremena i detaljna informacija – Dobra baza za odlucivanje za svako trziste
  27. 27. © 2011 Altimeter Group 27 Umesto zakljucka Kako upravljati a ne kontrolisati konstantno? Controlling vs Leadership
  28. 28. Sirovine Proizvodnja Amortizacija IT Plate Cena Trziste Transport Profit Umesto zakljucka
  29. 29. Tarkett–Allrightsreserved Finansije i kontroling Logistika, Marketing Kupac 1 3 4 5 6 7 2 P r o d a v a c Trziste Umesto zakljucka
  30. 30. Tarkett–Allrightsreserved 5/23/2013 30 Instead of HIDE AWAY ... Umesto zakljucka
  31. 31. Tarkett–Allrightsreserved 5/23/2013 31 ... We need to become LEARNING COMMUNITY Umesto zakljucka
  32. 32. © 2011 Altimeter Group Najjaci i najinteligentniji nisu oni koji prezivljavaju. To su oni koji se najlakse prilagodjavaju promenama! - Charles Darwin Umesto zakljucka
  33. 33. Group Presentation 33

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