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Wi-Fi Offload: Past, Present and Future

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Presented at the Wi-Fi Offload Summit 2014 in Frankfurt, Germany, Boingo VP Howard Buzick joined Wi-Fi offload and carrier Wi-Fi thought leaders to address the ins and outs of Wi-Fi offload. The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2013-2018 just reported that 45% of total mobile data traffic was offloaded to Wi-Fi and small cells in 2013. This presentation covers Wi-Fi partnerships with mobile network operators (MNOs) in the past, what's happening today, and how Hotspot 2.0/Next Generation Hotspot will help Wi-Fi offload will realize its full potential. The presentation also features trends that are driving Wi-Fi offload.

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Wi-Fi Offload: Past, Present and Future

  1. 1. Path to Wi-Fi Offload Past, Present and Future
  2. 2. Agenda •  •  •  •  •  About Boingo Wi-Fi Partnerships with MNOs in Past What’s Happening Today Where Are We Headed? Q&A © 2014 Boingo Wireless – Confidential – Page 2
  3. 3. Get to Know Boingo M&O Airport Network Aggregated Network 1.4 billion+ 140+ 40% 100+ Annual passengers of world’s top 100 60% of North American top 50 Operator partners Countries 1 million+ Global hotspots © 2014 Boingo Wireless – Confidential – Page 3
  4. 4. Roaming Partners © 2014 Boingo Wireless – Confidential – Page 4
  5. 5. Roaming Partner Traffic Growth Source: Boingo roaming partner connects Q4 2013 vs. same period 2012 © 2014 Boingo Wireless – Confidential – Page 5
  6. 6. MNO Partnerships
  7. 7. Past Primary Objective: Make Int’l Data Roaming Less Expensive Only for users willing to pay for Wi-Fi roaming package (often combined with cellular roaming) Pricing, packaging and user experience typically problematic for most MNOs © 2014 Boingo Wireless – Confidential – Page 7 Few or no deployed solutions providing seamless, policy based Wi-Fi connectivity
  8. 8. Present Some MNOs already have a serious need for Wi-Fi offload Initial efforts focus on home/office offload Secondary efforts include premium partner Wi-Fi and MNO-deployed Wi-Fi © 2014 Boingo Wireless – Confidential – Page 8 Policy-based, seamless Wi-Fi connectivity (Tier 1 US MNO planned deployment)
  9. 9. Future Wi-Fi offload will realize its full potential Need for Wi-Fi offload from all MNO networks will emerge Hotspot 2.0, policy mechanisms and Wi-Fi pricing solutions will make Wi-Fi offload a viable strategy © 2014 Boingo Wireless – Confidential – Page 9 Wi-Fi will be just another metered bearer type, bringing mobile data services to MNO customers
  10. 10. Q A
  11. 11. Trends Impacting Wi-Fi Offload
  12. 12. The Offload Imperative Sources: http://www.nielsen.com/us/en/newswire/2012/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones.html https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk http://www.portioresearch.com/en/free-mobile-factbook.aspx http://venturebeat.com/2012/12/21/2013-will-be-the-year-of-the-internet-of-things-as-more-than-5-billion-wireless-chips-will-ship/ © 2014 Boingo Wireless – Confidential – Page 12
  13. 13. Offload Growth Projections Source: http://blogs.cisco.com/news/mobile-world-congress-2013-coping-with-exploding-data-demand © 2014 Boingo Wireless – Confidential – Page 13
  14. 14. Bridging the Gap between Wi-Fi & Cellular Source: http://www.wballiance.com/resource-center/wba-industry-report/ © 2014 Boingo Wireless – Confidential – Page 14
  15. 15. LTE & Wi-Fi: Complementary Networks Source: http://www.wballiance.com/resource-center/wba-industry-report/ © 2014 Boingo Wireless – Confidential – Page 15
  16. 16. Thank You! Howard Buzick hbuzick@boingo.com

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