Boingo_NextGenMobileNetworks

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Boingo President Nick Hulse presented "Next Generation Mobile Networks: what are the next steps?" at Wi-Fi & Small Cells North America, April 2, 2014 in New York City. His presentation covered consumer behavior driving next generation network design & development; the role of Wi-Fi and small cells in next generation networks; and the next generation landscape of today and tomorrow.

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Boingo_NextGenMobileNetworks

  1. 1. Next Generation Mobile Networks: What Are the Next Steps? Nick Hulse, President, Boingo Wireless April 2, 2014
  2. 2. Agenda Next gen network drivers The role of Wi-Fi and small cells in the “LTE World” Next generation landscape • Behaviors to support • Building them today • Services & Standards for tomorrow
  3. 3. Next Generation Network Drivers Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018 Mobile traffic will grow 11X by 2018 Incremental traffic between 2013 and 2018 will be 3X the size of the Internet in 2013 Connection speeds will double by 2018 Video will account for 69% of the world’s mobile data traffic by 2018 2013 2018 69% 11x Growth 61% CAGR ExabytesperMonth 2013 2014 2015 2016 2017 2018 1.5 2.6 4.4 7.0 10.8 15.9 2014 2018 Connection speeds will nearly double by 2018
  4. 4. Faster Devices & Faster Network Speeds 500M iPhones sold Smartphones are now the primary screens worldwide Faster connections via “Download Booster” Source: Millward Brown AdReaction study: http://adage.com/article/digital/millward-brown-study-shows-mobile-outpacing-tv/292183/
  5. 5. Next Generation Network Characteristics High density, high capacity Heterogeneous networks Analytics and Location Based Service Support Network Virtualization
  6. 6. What is the future of Wi-Fi and Small Cells in an “LTE World”?
  7. 7. Wi-Fi Benefits for Next Gen Networks Integrated cost savings Increased capacity Universal adoption Offload support
  8. 8. Offload Need Increases as LTE Expands Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018 “ ” For these reasons, Wi-Fi offload is higher on 4G networks than on lower speed networks, now and in the future according to our projections.
  9. 9. “The best wireless network wins… …The 'best wireless network' is the one that best fits the needs of the end user (both consumer and business) in terms of performance AND cost.” – Iain Gillott, iGR Research
  10. 10. “Best” networks aren’t one size fits all.
  11. 11. “ ” Small Cell Evolution In Progress Multimode small cell equipment launched More than 78% of mobile operators want multimode capability Kris Rinne, Senior Vice President of Network …we are beginning to start testing multi-standard capabilities to have the same box support LTE, multiple bands, and Wi-Fi with Hotspot 2.0 integration. Source: Infonetics Research: http://www.infonetics.com/pr/2013/Small-Cell-Coverage-Survey-Highlights.asp Source: Light Reading: http://www.lightreading.com/mobile/carrier-wifi/atandt-hotspot-20-integral-to-multimode-small-cells/d/d-id/707963
  12. 12. The Land Grab Continues UniversitiesStadiums Shopping Malls Airports
  13. 13. Major League Stadiums - Connecting Sports Fans Avid sports fans are 52% more likely to own a tablet More than 55% prefer to watch games at home 29% fans would rather be at the game Source: Mashable and Nielsen “Year in Sports Media Repoirt” http://mashable.com/2013/01/22/sports-digital-technology/ Source: Adweek, “The Connected Fan”: http://www.adweek.com/sa-article/connected-fan-146692 ALL Stadiums under pressure to deliver very best amenities to justify the costs of attending
  14. 14. Chicago Soldier Field: Upgrade Design •  Oldest Stadium in NFL: Neutral host crucial to serving maximum number of fans •  Partnered with carrier on design: Layered, multi-sectored approach for greater density •  Number of sectors increased for greater coverage and consumer experience
  15. 15. Chicago Soldier Field: Sectorization •  Precision: Design allows for honing in & fine tuning by sector for best coverage •  Greater antenna density: More antennas ensures availability, power •  Configuration: Layered for optimal performance, increased isolation of sectors
  16. 16. Chicago Soldier Field: Utilizing Infrastructure •  Isolation via building design: Leverage structure to reduce interference •  Aesthetic fit: Unobtrusive antennas preserve game day experience •  Layering allows for centralized, real-time monitoring
  17. 17. Network by the #’s Capacity to serve a town of 88K 20 miles of cable 250+ Antennas 90 Omni- directional antennae Capacity Doubled Increased voice traffic 50% 170+ Directional antennae Increased data volume 75%
  18. 18. Connecting the Sports Fan – Wi-Fi Design Today: Building for Coverage and Capacity Tomorrow: Convergence Side-by-side deployments must consider: Creative placement: Stealthing, handrails, seats - Interference - Public safety frequencies - Network investment - Future usage and growth Higher demand = greater density; focused, directional coverage Omni-directional antenna placement = Capacity throughout section
  19. 19. Connecting the University Source: Source: http://blog.cruxresearch.com/2013/06/13/2013-refuel-college-explorer-findings-released/ Source: www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013
  20. 20. Business Impact “Where Did All the College Football Fans Go?” The Bleacher Report “Declining Student Attendance Hits Georgia” The Wall Street Journal More than 30% of seats were empty at Georgia and Alabama stadiums in the last few seasons – when Alabama won 3 national championships. 30% Source: Bleacher Report: http://bleacherreport.com/articles/1814887-where-did-all-the-college-football-fans-go Source: The Wall Street Journal:http://online.wsj.com/news/articles/SB10001424052702304795804579097223907738780 “State-of-the-art networks needed to attract “Digital Native” students
  21. 21. Universities Require Diverse Solutions Phase I: Stadium, arena DAS coverage with “layer cake” approach
  22. 22. Universities Require Diverse Solutions Phase II: Surrounding campus coverage oDAS: Leverage stadium and arena structures to propagate coverage to other campus areas; reduces costs, preserves aesthetics
  23. 23. Universities Require Diverse Solutions Phase III: Department and residential coverage Potential small cell deployments: Consider fit, efficiencies and cost savings of deploying femto and/or pico cells at small venues
  24. 24. Power Users skew heavily toward families using multiple devices at once. Power Users need extra bandwidth for their video apps and are willing to pay for it to keep the kids happy. •  Stream HD video and music •  Upload vacation photos •  Utilize multiple devices at once The Digital Elite are business travelers who must stay productive on the road. They need an “office on the go” and are willing to pay for an enterprise- level Wi-Fi experience. •  Upload DropBox to upload large files •  Download files from Evernote •  Stream music & video for entertainment Connected Consumers are occasional travelers who use Wi-Fi for email and social media. They are price conscious and connect primarily on a smartphone. •  Check personal email & browse news •  Log into Facebook & Twitter •  Upload photos to Instagram Diversified Users in All Venues Connected Consumers Power Users Digital Elite Tier 1: Complimentary Wi-Fi •  Up to 5 Mbps speeds •  Free (Ad supported) •  Web Optimization •  Content Delivery •  Speedpass Tier 3: Enterprise Wi-Fi •  Up to 20 Mbps speeds •  Subscription & Roaming •  Web Optimization •  Content Delivery •  Passpoint/Hotspot 2.0* 5Mbps 10 65% 20% 15% 28% 17% 55% 63% 15% 22%
  25. 25. Business Intelligence Informs Design Laptops hitting the network were up nearly 20% Mobile devices hitting the network were up more than 160% The number of tablets nearly doubled Data consumption can nearly double. Walled garden visitors can nearly double. During a weather event at a Boingo-networked airport…
  26. 26. Airports: New Density Designs Design Specifics: - 27 Access Points - 802.11n Peak Device Breakdown: - 200 Smartphones - 250 Tablets - 150 Laptops Total Devices: 600
  27. 27. Airports: New Density Designs Design Specifics: - 44 Access Points - 802.11n Peak Device Breakdown: - 400 Smartphones - 500 Tablets - 300 Laptops Total Devices: 1,200
  28. 28. Airports: New Density Designs Design Specifics: - 110 Access Points - 802.11ac (HA) - Directional Ants for customer service - Omni-Directional Ants for location-based services Peak Device Breakdown: - 2,250 Smartphones - 1,780 Tablets - 1,250 Laptops Total Devices: 5,250
  29. 29. Airports: Enhancing DAS Future upgrades: - Reconfigure for balance - Increased sectorization - Added antenna density - LTE in all bands for added capacity and simplicity - Self leveling and self testing
  30. 30. Passpoint Secure Networks: Phase I - Airports AUS LAX BUR DTW ORD MDW BWI BUF SDF MEM MKE MSP BNA OMA EWR LGA JFK SWF PVD OAK OKC BIL BOS
  31. 31. Conclusion • One size does not fit all • HetNet wins • Simplicity is paramount

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