B2C Campaigns CaseAdfoTODAYMake Today NewsClient Personnel: Hessel Sutterland Rebecca MakkenBohemia Personnel: Marco de Boer Kyra Roest Bas Huissen Tom Lawrence
SituationKluwer’s Adformatie is launching a new annual MarketingCommunications event. e new event will be launched asAdfoLIVE, a title Adformatie owns and wants to revamp.
TargetClaim a new position in events for Adformatie.Position the event as the best in the ﬁeld of MarketingCommunications.200 paying visitors.Target groupMarketing and Communications consultants on client –and contractor side, mainly in management of media,advertisers and publishers.
StrategyBohemia Amsterdam proposed to change AdfoLIVE in the morecontemporary AdfoTODAY. Inspiration is nothing. AdfoTODAYis really about what is happening today in MarketingCommunications. Useless to dream about what could bepossible. e marketer of today is looking for hands-onexamples.
ConceptIf you claim to be up-to-date, your campaign should be theproof of the pudding. Each item, ad and banner uses the actualdate of publication and contemporary emotions:Vandaag is het 25 oktober. Ik wacht op de App die mijn werk doet.Vandaag is het 26 oktober. Ik ben gestopt met pingen.Vandaag is het 27 oktober. Mijn baas is op Facebook gegaan.Vandaag is het 28 oktober. Mijn verzekering wil vrienden met me worden.Today is October 25. I’m waiting for the App that does my job.Today is October 26. I stopped Pinging.Today is October 27. My boss discovered Facebook.Today is October 28. My insurance company wants to be friends.
Interactive BannersDaily new banners withRSS feed
Results e target group noticed the campaign and started talking aboutthe campaign and event through Twitter, Facebook and blogsweeks before. e event was a big success for Adformatie. With a full house,numerous optimistic tweets with #AdfoTODAY and manyblogposts by speakers, visitors and press Adformatie is positiveabout next years edition.
Embrace the new.For more information:Hugo Kalf email@example.comKyra Roest firstname.lastname@example.orgBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 20 42 33 555bohemiaamsterdam.com