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B2B Campaign Elsevier ScienceDirect

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Bohemia Amsterdam Developed a B2B campaign to introduce the new features of ScienceDirect worldwide.

Published in: Design, News & Politics, Education
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B2B Campaign Elsevier ScienceDirect

  1. 1. B2B Campaign CaseScienceDirectFor Great inking.Client Personnel: Juliette GoetzeeBohemia Personnel: Marco de Boer Melissa Agostino Henry Tyminski Marco Ventura (artist)
  2. 2. SituationScienceDirect, one of the largest online collections of publishedscientific research in the world is looking for a connection.What is the common denominator? It’s Knowledge or morebasic Plain Brain Power. Globally Scientists collaborate using thesame source provided by Elsevier. But ScienceDirect is seen asa bit rusty. Competition is gaining territory.“How can we show that ScienceDirect is moving forward withadding Web 2.0 features to their global database of scientificarticles?”
  3. 3. Target• Explain the new features of ScienceDirect.• Get the target audience to collaborate worldwide.Target group• Scientists worldwide• Researchers worldwide• Librarians worldwide
  4. 4. StrategyOriginally the pay o was ‘For Great Minds’... since ‘great mindsthink alike’. Scientists, researchers and librarians worldwideshare an unbelievable amount of brain power. We wanted toshow this sharing as part of a new 21st century Humanist trend.Scientists, researchers and librarians worldwide could vote fortheir inspirational person in their field of science. is could bea co-worker, professor, respected scientist or researcher.
  5. 5. Concept e Renaissance was an extremely interesting period in Art andScience as they merged together. Famous artists were importantscientists and vice versa. We looked for a way to unleash therespect scientist have for each other. We did this by portraitingthe most nominated in a Flemish Primitive way using anorthern direction in Renaissance painting by contemporaryItalian artist Marco Ventura. e result of the voting and the winning portraits were to beused in following campaigns.
  6. 6. VisualsFor Great inking
  7. 7. Contest websiteWorldwide, people could entertheir favourite scientists andresearchers.
  8. 8. Contest websiteWorldwide, people could entertheir favourite scientists andresearchers.
  9. 9. PortraitsWinning scientists andresearchers by Marco Ventura.
  10. 10. PortraitsWinning scientists andresearchers by Marco Ventura.
  11. 11. PortraitsWinning scientists andresearchers by Marco Ventura.
  12. 12. Follow-up campaign e artwork was used toannounce the finalists and todraw tra c to ScienceDirect.
  13. 13. Follow-up campaign e artwork was used toannounce the finalists and todraw tra c to ScienceDirect.
  14. 14. Follow-up campaign e artwork was used toannounce the finalists and todraw tra c to ScienceDirect.
  15. 15. ResultsMore than 10,000 scientists and researchers voted worldwidefor the best scientist in their field. Over 50,000 articles weredownloaded on their subjects. As a result 4 respected scientistswon the contest. e four winners received their real paintingby Marco Ventura.Bohemia Amsterdam won an International Award forExcellence with this campaign.
  16. 16. Make a Mark.For more information:Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.comBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 [0]20 42 33 555bohemiaamsterdam.com

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