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Google Adwords Introduction

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Google Adwords Introduction

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Google Adwords Introduction

  1. 1. GOOGLE ADWORDS PRESENTED BY --
  2. 2. GOOGLE ADWORDS  Google AdWords is an online advertising platform of Google.  It is paid program of Google.  96% of Google revenue only comes through AdWords.  80% of online population can be reached through Google AdWords.  It is the biggest product of Google.  Google AdWords is divided into two Categories  1)Search N/W  2)Display N/W.
  3. 3. SEARCH NETWORK  Search Network:  Google.com(Property of Google)  Search patterns(Aol.com , Ask.com , Bingo etc..)  Only one Format of Ad is supporting i.e., TEXT ADS in Search network.  Google Display n/w will support all types of Ads such as text, Images, Rich Media, Flash Video etc…  There are 300+million websites are the partners to Google AdWords.  Note: On any Google Page. You can find a max of 11 Ads.
  4. 4. DISPLAYING ADS ON GOOGLE PAGE
  5. 5.  There is significance in the Bottom Ads.  If there is any harm are not good that ads are displayed in the Bottom Ads.  The Top ads, Bottom Ads, Tight Side Ads are called Paid listing, paid result, Sponsored Ads.  The Result of we search is called Free Listing Ads,Organic N/w,Natural N/w.  If we copy from any other sites of content by using plagiarism.  Page rank is used by Google and they give the rank to that Particular Page.  Ad Rank is used by the Google and they give Ad Rank to the Ads. SEARCH NETWORK
  6. 6.  Higher ad Rank will give Higher Ad Position.  Ad Rank  Ad Position  Page Rank  Website Position  Ad Auction:- It is the place where all the Ads will compete each other.  Ad option is nothing but competition where Ads will compete each other.  Search Term are given by users Keywords are given by advertisers and Keywords are Given by Ad A/c. SEARCH NETWORK
  7. 7.  When: When a Search Term matches my Keyword. My Keyword pushes the Ad into the Auction. In the Auction Ad rank is calculated. Higher Ad Rank Higher Ad Position.  Note: When does Auction Runs?  Every time some one Enters a Search Query Auction runs.   In Auctions Ad Rank is Calculated. SEARCH NETWORK
  8. 8.  AD RANK :- It is Dynamic Variable.  Formula :Ad Rank = Quality Score * Bid.  Ad rank is Directly proportional to ad position.  Max CPC :- The higher an advertiser is willing to pay per click.  Actual CPC :- The Actual amount of Google Charges per click is called Actual CPC. Actual CPC <= Max CPC Max CPC >= Actual CPC.  The Advertiser able to pay the cost depends on the auction.  ACTUAL CPC = AD RANK BY BELOW ADVERTISER MY QUALITY SCORE
  9. 9.  Quality Score :- It is Dynamic Variable. Ad rank = Quality Score * Bid/Max CPC. Google Advertiser Keyword Keyword  The Range of QS is 1 to 10 Above 5 is good but achieving 7 to 10 is easy.  The whole Functionality of Actual CPC is called AdWords Discounter. Given by Given to Given by Given to
  10. 10.  AdWords Discounter :- It is the Advanced feature of AdWords.  The least minimum Amount an advertiser should pay and still hold on to the Ad Position.  It is always works on behalf of Advertiser.  When Quality Score increases Actual CPC decreases.  Quality Score has more than 200 Parameters out of 3 are Important.  1)CTR 2)Relevancy 3)Landing Page Quality SEARCH NETWORK
  11. 11.  CTR (Click Through Rate) :-  It is always calculated by %age.  CTR %=No. of clicks received No. of Impression received  Impression:-  It is nothing but every time your Ad is served it is recorded as an Impression.  If CTR increases Quality Score increases  If CTR increases Bid Decreases.  Always Second click on a double Click is invalid clicks. SEARCH NETWORK
  12. 12. Relevancy :-  How Relevant on your Keywords to your Ads.  How Relevant on your Ad to your Website.  How Relevant are your Ad together to your Website. Landing Page Quality Score :-  Google consider Five important parameters.  1) Site load time(within 4 sec)  2) Content Should be Unique and original.  3) Your site should be Mobile Compatible.  4)Your site should be neatly categorized.  5) There Should be a Unique Value to the users Visiting's. SEARCH NETWORK
  13. 13. When Search term  K/w Auction Ad rank Ad rank Ad pos clicks CTR QS Ad Rank High Clicks QS Ad Pos High Clicks CTR QS Ad Rank Ad Pos CTR BID SEARCH NETWORK
  14. 14. ANY QURIES???
  15. 15. THANK YOU

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