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Social Networks And Private Life


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Social Networks And Private Life

  1. Room raiders 24/7 How your social persona lets everyone peek into your personal life
  2. <ul><li>Managing Director of MRM WorldWide Romania </li></ul><ul><li>Senior Strategic Planner – McCann Erickson Romania </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  3. <ul><li>(app) “one can tell more about a person from fumbling through his things for 10 minutes than from a 1 hour conversation” </li></ul><ul><li>Malcolm Gladwell, Tipping Point </li></ul>
  5. <ul><li>[Your]self exposed </li></ul><ul><li>Surprise </li></ul><ul><li>Unpreparedness / Live </li></ul><ul><li>Improvisation /Unwilling </li></ul><ul><li>Being chosen / being special </li></ul>Room Raiders prerequisite
  6. <ul><li>Social networks </li></ul>
  7. <ul><li>`A social network is a structure made of individuals (or organizations) called &quot;nodes,&quot; which are tied (connected) by one or more specific types of interdependency , such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige </li></ul>
  8. Social network prerequisite
  9. <ul><li>Truth </li></ul><ul><li>Social networks are an unconscious 24/7 log of your most intimate details </li></ul><ul><li>Much like a complete stranger fumbling through your private room </li></ul>
  10. <ul><li>You post updates </li></ul><ul><li>You post images </li></ul><ul><li>You post music and links </li></ul><ul><li>You comment on people’s links, pics and updates </li></ul><ul><li>You join causes </li></ul><ul><li>You become friends with </li></ul><ul><li>You change your profile </li></ul><ul><li>You tag people in pictures </li></ul><ul><li>You like things </li></ul><ul><li>You reply </li></ul><ul><li>You don’t reply </li></ul><ul><li>You get replies </li></ul><ul><li>You get tagged </li></ul><ul><li>You get commented on </li></ul><ul><li>You get befriended </li></ul><ul><li>You don’t get befriended </li></ul><ul><li>You get sent things </li></ul><ul><li>You don’t get sent things </li></ul>How you get exposed?
  13. <ul><li>If you’re in the office, how much time you actually spend NOT working </li></ul><ul><li>What kind of sites you browse </li></ul><ul><li>Who you like </li></ul><ul><li>Who you have had sex with </li></ul><ul><li>Who you want to have sex with </li></ul><ul><li>Where you plan to spend your holiday </li></ul><ul><li>Who you spent your holiday with </li></ul><ul><li>Who you did not spend your holiday with </li></ul><ul><li>Whose ass you’re trying to kiss </li></ul><ul><li>What you’re trying to project about yourself </li></ul><ul><li>What you believe in </li></ul><ul><li>What kind of colleague you are </li></ul><ul><li>What kind of boss you are </li></ul><ul><li>…… </li></ul>What your updates tell me about you
  14. Who do we act like this? *Further incentive comes from seeking to improve the rate at which we find things we need but didn't know we were looking for--a behavior we call shaping serendipity. Exposing aspects of ourselves and our interests makes it possible for others to provide advice and recommendations to us. Rather than increasing the quantity and quality of unexpected encounters, those of us who don't disclose ourselves online may end up with more random encounters instead. <ul><ul><ul><li>**Psychology professor Sam Gosling's book Snoop found that &quot;people are virtually clueless about the impressions their [Facebook] profiles convey.&quot; </li></ul></ul></ul>
  15. <ul><li>Implications </li></ul>
  16. <ul><li>What is public and what is private / semi private </li></ul><ul><li>Code of conduct – of networks’ owners, of users </li></ul><ul><li>Need for regulation - Yes? No? </li></ul><ul><li>Ethical use of private information and misinformation of users </li></ul><ul><li>Self- awareness </li></ul>Why this matters
  17. <ul><li>Image of self distorted - Difference between who your friends know you are and what you do online </li></ul><ul><li>Relationships </li></ul><ul><li>Peer pressure to appear smarter, funnier, having better updates </li></ul><ul><li>Handling break-ups, make-ups and relationship status changes publicly </li></ul>Personal life
  18. &quot;Facebook prolongs the period it takes to get over someone, because you have an open window into their life, whether you want to or not. You see their updates, their pictures and their relationship status.” Yianni Garcia of New York, a consultant who helps companies use social media.
  19. <ul><li>Important aspects </li></ul><ul><li>Personal branding </li></ul><ul><li>Career advancement </li></ul><ul><li>Recruitment </li></ul><ul><li>Bonuses </li></ul><ul><li>Some questions </li></ul><ul><li>What should you do when people in authority positions befriend you </li></ul><ul><li>Are your photos and comments aligned with your personal brand? </li></ul><ul><li>Does it communicate the kind of person you are at work? </li></ul><ul><li>Also, by connecting with your boss via Facebook strengthen your relationship with him/her? </li></ul><ul><li>How can you add value to them through this channel? </li></ul><ul><li>Is it ethical to “use” it to “befriend” people you have a professional interest in? </li></ul>Professional life
  21. <ul><li>Part of a group </li></ul><ul><li>Religious views </li></ul><ul><li>Political views </li></ul>Public life <ul><li>Lady Shelley Sawers, the wife of Sir John Sawers, the new head of British spy agency MI6 placed photos of her husband’s whereabouts and their family home on Facebook. </li></ul>
  22. <ul><li>Beacon-like options? </li></ul><ul><li>The private life turned into advertising demographic data issue? </li></ul>And a final question from the users… Your information is used by the networks to build profiles and sell advertising….
  23. In order to build a sustainable future for the monetizing of social networks some of these issues need to be addressed
  24. <ul><li>thanks </li></ul>