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[New] PR Brief

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My presentation at PR Forum 2011

Published in: Business

[New] PR Brief

  1. 1. [NEW] PR BRIEFFACING THE MARKET CHALLENGES / PR FORUM /MARTIE 2011
  2. 2. “old school” brief : I wantimage.
  3. 3. PR used to be “nice tohave”. The client did itbecause he had money.The agency did it for themoney.
  4. 4. LinkingMarket challenge:communication briefsto business objectives.
  5. 5. (1)Challenge for the agency:Better integration ofdigital communicationand (2) focus onBrand PR
  6. 6. SmarterChallenge for the client:briefs: simple and clearobjectives, with impacton business issues.
  7. 7. What is PRNeed to think:best at? What kind ofproblems can PR solve?
  8. 8. EXAMPLE(A SIMPLE ONE)
  9. 9. A lot ofBusiness problem:buyers from organicsearch.
  10. 10. Think and do thingsBrief:that will generate linksto buybooks.ro

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