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Establishing Best Practice in
LibraryCommunications
Or how I learned to stop worrying and love social media
By Clare Hunte...
Responsible
Staff
Who DoesWhat?
Rules and
Plans
What are the guidelines?
Most
effective
channels
What works best?
Social
Media
What is it used for?
Photo ©Tanja Cappell on Flickr CC BY-SA 2.0 Photo Licences can be found at https://creat...
WhoUses
What?
Blogs Others
SSL    (*)   Librarything
Edinburgh      
Glasgow      Flikr,
Librarytree
Harva...
Different
Audiences
Do we communicate differently to
different groups?
6
Photo © Cristian Carrara on Flickr CC BY-ND 2.0 Photo Licences can be found at https://creativecommons.org/licenses
Conc...
2016 graduate trainee-showcase_presentation_sides-2
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2016 graduate trainee-showcase_presentation_sides-2

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Presentation slides of the 2016 Graduate Trainee Showcase

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2016 graduate trainee-showcase_presentation_sides-2

  1. 1. Establishing Best Practice in LibraryCommunications Or how I learned to stop worrying and love social media By Clare Hunter : Graduate Trainee SSL
  2. 2. Responsible Staff Who DoesWhat?
  3. 3. Rules and Plans What are the guidelines?
  4. 4. Most effective channels What works best?
  5. 5. Social Media What is it used for? Photo ©Tanja Cappell on Flickr CC BY-SA 2.0 Photo Licences can be found at https://creativecommons.org/licenses
  6. 6. WhoUses What? Blogs Others SSL    (*)   Librarything Edinburgh       Glasgow      Flikr, Librarytree Harvard *      Tumblr Liverpool      Flikr Spotify LSE       Oxford Brookes       Sheffield       Surrey      Vine York      
  7. 7. Different Audiences Do we communicate differently to different groups?
  8. 8. 6 Photo © Cristian Carrara on Flickr CC BY-ND 2.0 Photo Licences can be found at https://creativecommons.org/licenses Conclusions It is best to have a staff structure that works for your individual library! Planning and regulations are vital for library communications.All libraries used some kind of structure. Libraries use a variety of social media for many different purposes. Mostly to inform and engage. Libraries often keep their messages general as they are for a wide audience. However targeting particular groups is sometimes used when necessary. Using a variety of communication channels in a coordinated way is most effective. The most effective social media presences use a mixture of interesting content and talk directly to readers.

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