THE ART & SCIENCE OF
The Idea: It’s not only who you know….
The Networking Game is the art of discovering patterns in the world and making
useful connections for ourselves and for others. It is about weaving new options
into our social safety nets.
The Networking Game
Network: lines of communication
connecting a set of points.
Network: a pattern of human
interaction characterized by a
process of information exchange
usually leading to other human
interactions and/or material,
service, information, monetary
or spiritual exchanges.
~ Richard Haight
Weaver: someone who sees
patterns and makes connections;
they weave the networks.
There’s Networking and then there’s
You know more than I do about the fine points of
But how much do you know about purposeful or
There is an art to the latter – and there’s some
THE BIG IDEA (Network)
Q: It’s not what you know, it’s who you know.
Q: It’s not who you know, it’s who knows you.
THE BIG IDEA
A: Both are TRUE, but not really.
Q: It’s not who knows you, it’s who knows
WHAT YOU KNOW.
We tend to think it is: But it really is:
Cold-calling Warm leads
Mingling with strangers Relationship building
Borrowing Mom’s & Dad’s Creating your own
contact list connections
FaceBook or any other Face time
Only for extroverts A learnable skill
To do it well, you will need to:
Be clear about your goals.
Create a strategy
Be able to articulate your personal vision and value and
Know whom you want to know and be known by.
Commit to building relationships over time.
Be “strategically opportunistic”.
Offer as much as you ask.
First, the SCIENCE
There is a calculus / there are formulas.
You must have goals for networking that support your
vision (or your vision-in-process).
Research, research, research -- Determine what / who is
adjacent and how they might help.
Build your lists – maps – targets.
Work your lists and track your activities and responses.
It is, to some extent, a numbers game.
Now, the ART
There must be a vision and a message – this is marketing!
Bring your creativity and excitement to every encounter. Become a
compelling brand. Create buzz.
Get slightly famous.
Practice making new connections and in roads
Be empathetic – consider your audience.
Think big and think long-term.
Nurture connections to turn them into trusted and reliable relationships.
Few Networking Sites
LinkedIn [www.linkedin.com/] business network
XING [www.xing.com/] global business network
Scispace.net [scispace.net/] science network
Ryze [www.ryze.com/] business network
Plaxo [www.plaxo.com/] business network
ZoomInfo [www.zoominfo.com/] business search engine, partnering
with XING and Reunion.com
Hoover’s [www.hoovers.com/free/] business search engine
Implu [www.implu.com/] business search engine
Rules of the game
Be it Useful for both sides
See opportunity in every thing and everyone you see or talk
No Boring Talks
Some leading questions - Query in a way they would like to
Never cut the relations - keep it alive – by means of festive any
Build Relations – Build and Build
Don’t Make assumptions