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How to use Live Video in Content Marketing

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My talk from BrightonSEO 2018, showcasing our live video attempts and what we learnt about how to use live video as part of a content marketing strategy.

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How to use Live Video in Content Marketing

  1. 1. Bobbi Brant @bobbibrant KAIZEN How to Use Live Video in Content Marketing http://www.slideshare.net/bobbibrant
  2. 2. #brightonSEO@bobbibrant HOW TO USE LIVE VIDEO IN CONTENT MARKETING Bobbi Brant
  3. 3. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHO AM I? Bobbi Brant Head of Creative at Kaizen SEO based Content Marketing Agency
  4. 4. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  5. 5. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  6. 6. #brightonSEO@bobbibrant #brightonSEO@bobbibrant And here began my Live Video adventure
  7. 7. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “78% of online audiences are already watching Facebook Live content and 81% watched more live videos in 2016 than 2015.” Livestream.com
  8. 8. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  9. 9. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 1st Attempt
  10. 10. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHICH PLATFORM SHOULD YOU USE? Whichever one makes sense for your brand
  11. 11. #brightonSEO@bobbibrant
  12. 12. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  13. 13. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 25% higher impressions than average tweet 375% higher engagements than average tweet 16% click through rate 2 and a half minutes longMax 20 viewers whilst live
  14. 14. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 2nd Attempt
  15. 15. #brightonSEO@bobbibrant
  16. 16. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  17. 17. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 38% higher impressions than average tweet 1050% higher engagements than average tweet 7% click through rate9 and a half minutes long 106 views within 24 hours
  18. 18. #brightonSEO@bobbibrant #brightonSEO@bobbibrant @kaizen_agency
  19. 19. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHAT DID WE LEARN ABOUT LIVE VIDEO?
  20. 20. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Easy
  21. 21. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Cheap
  22. 22. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “90% of Facebook Live viewers say video quality is the most important aspect” Livestream.com
  23. 23. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Great Supporting Content
  24. 24. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.” Livestream.com
  25. 25. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHAT COULD YOUR LIVE VIDEO BE?
  26. 26. #brightonSEO@bobbibrant #brightonSEO@bobbibrant PRODUCT LAUNCHES
  27. 27. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  28. 28. #brightonSEO@bobbibrant #brightonSEO@bobbibrant USE LIVE VIDEO TO LAUNCH LINK BUILDING CONTENT
  29. 29. #brightonSEO@bobbibrant #brightonSEO@bobbibrant COMPETITIONS
  30. 30. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  31. 31. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “Ads associated with live video content delivered a 94% completion rate” FreeWheel Media
  32. 32. #brightonSEO@bobbibrant #brightonSEO@bobbibrant CONVERSING WITH YOUR AUDIENCE
  33. 33. #brightonSEO@bobbibrant #brightonSEO@bobbibrant
  34. 34. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “87% of audiences would rather watch online videos than traditional TV if they get more Behind the Scenes content.” Livestream.com
  35. 35. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 4 TOP TIPS FOR LIVE VIDEO SUCCESS
  36. 36. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T JUST STREAM – PROMOTE IT
  37. 37. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T BE SCRIPTED – BE PREPARED
  38. 38. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T SET TIMES – SET SECTIONS
  39. 39. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T GO IT ALONE – HAVE HELP!
  40. 40. #brightonSEO@bobbibrant BONUS TIP - HAVE A FOLLOW UP PLAN Around 80% of viewership was after the live stream
  41. 41. #brightonSEO@bobbibrant WHILST I HAVE YOU… • Automatically finds your PR coverage and showcases its real value and contribution to your SEO and brand visibility • Reports on traffic, shares and link metrics to create a real-time lookbook of your coverage http://coveragetracker.io
  42. 42. #brightonSEO@bobbibrant THANK YOU www.kaizen.co.u k @bobbibrant http://bit.ly/brighton-live-video

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