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Communications on post media and data centrice era bob wollheim

What is happening on the communications segment while we live a data centric world and the data explosition.

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Communications on post media and data centrice era bob wollheim

  1. 1. WHERE?|BOB|
  2. 2. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC|
  3. 3. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC|
  4. 4. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC|
  5. 5. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |HEAD OF TRANSFORMATION GRUPO ABC|
  6. 6. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |HEAD OF TRANSFORMATION GRUPO ABC| |CURATOR GRUPO ABC|
  7. 7. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |HEAD OF TRANSFORMATION GRUPO ABC| |CURATOR GRUPO ABC| |DEAN GRUPO ABC|
  8. 8. WHERE? |BOB| WHO AM I? |FOUNDER OF YOUPIX|
  9. 9. WHERE? |BOB|
  10. 10. WHERE? |BOB| WHO AM I? |FOUNDER OF MUCH MORE DIGITAL|
  11. 11. Much More’s mission is to help digitally mature organizations to map and unlock digital dollars. |BOB|
  12. 12. WHERE? |WHAT ARE WE HERE FOR?| |In a post media and data centric world, how to reimagine comm companies| |FACTS, LEARNINGS, DO’S AND DONT’S|
  13. 13. WHERE?|COMM WORLD|
  14. 14. WHERE? |MOMENT| ExO
  15. 15. WHERE? |MOMENT| EVERYTHING THAT CAN BE DIGITIZED, WILL BE
  16. 16. WHERE? |MOMENT| EVERYTHING THAT CAN BE DIGITIZED, WILL BE DATALIZED
  17. 17. |BUT|
  18. 18. WHERE? |MOMENT|
  19. 19. WHERE? |MOMENT| BIG DATA CAN BECOME A BIG MESS
  20. 20. WHERE? |MOMENT| TOO MUCH DATA CAN MEAN NO DATA
  21. 21. WHERE? |MOMENT| SMALL DATA SOMETIMES IS THE SMART DECISION
  22. 22. WHERE? |MOMENT| AND IT’S NOT ABOUT DATA, IT’S ABOUT WHAT WE DO WITH IT!
  23. 23. |HOW CHANGE?|
  24. 24. WHERE? |HOW CHANGE?| WHICH ARE THE WAYS I SEE THIS WORKING? |A F... VISIONARY LEADER|ON THE SIDE|HACK THE SYSTEM|
  25. 25. | A F... VISIONARY LEADER|
  26. 26. |JOBS|B MAUÁ|GATES|ZUCKERBERG|WELCH|PAGE|LEMANN| https://www.youtube.com/watch?v=SswMzUWOiJg
  27. 27. |ON THE SIDE|
  28. 28. |GM LYFT|VERIZON YAHOO|ATT TIME|FORD|APPLE| https://www.youtube.com/watch?v=LKDu162tzZc
  29. 29. |HACK THE SYSTEM|
  30. 30. WHERE? |HACK THE SYSTEM| WHAT IS NECESSARY? |MINDSET CHANGE|CRAZY PEOPLE|HACKER SPIRIT|
  31. 31. WHERE?|7 HACKS| TO HACK THE COMM INDUSTRY
  32. 32. WHERE? |HACKS| 1. DON’T REVEAL THE STRATEGY/OBJECTIVES/PLAN BE A TRANSLATOR, NOT A DISRUPTOR
  33. 33. WHERE? |HACKS| 2. BE A MAKER, AND EXPLAIN IT IN A SIMPLISTIC WAY
  34. 34. WHERE? |HACKS| 3. HAVE A FEW GODFATHERS (TRUSTABLE & QUIET)
  35. 35. WHERE? |HACKS| 4. MAKE YOUR MISSION BECOME A CAUSE & HAVE ALLIES NEVER ACT AS A FATALIST OR CATASTROPHIST
  36. 36. WHERE? |HACKS| 5. TAKE PEOPLE ON THEIR OWN JOURNEY (NOT YOURS), BE THE EXAMPLE AND CREATE EXPERIENCES
  37. 37. WHERE? |HACKS| 6. BE THE COMPASS INSTEAD OF THE DRIVER
  38. 38. WHERE? |HACKS| AND MOST IMPORTANT OF IT ALL
  39. 39. WHERE? |HACKS| 7. HACK YOURSELF!
  40. 40. WHERE? |WHAT HAVE WE DONE?|
  41. 41. |HACKS|
  42. 42. |ON THE SIDE|
  43. 43. WHERE? |HACKS| ANNALECT RESOLUTION MEDIA ACCUEN ?
  44. 44. WHERE? |HACKS| ANNALECT RESOLUTION MEDIA ACCUEN P&G AT&T MCDONALDS
  45. 45. WHERE? |HACKS| ANNALECT RESOLUTION MEDIA ACCUEN HEARTS&SCIENCE UNLIMITED AGÊNCIA AGENCONSULTECHRIA VEÍCULO PLATAFORMA ANUNCIANTE GROWTH HACKER
  46. 46. WHERE? |HACKS| ANNALECT RESOLUTION MEDIA ACCUEN HEARTS&SCIENCE UNLIMITED
  47. 47. WHERE?|IT IS POSSIBLE| BUT ONE HAS TO HACK IT!
  48. 48. |THANK YOU| |BOB@MUCHMORE.DIGITAL|

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