Job hunting is all about promoting YOU. Having a professional-looking website gives you a place to showcase your brand: your talents, your experience, your goals, and, well, YOU. Why have a website?
Isn’t a website expensive? <ul><li>It can be, but it doesn’t have to be. </li></ul><ul><li>Some companies offer free or low-cost website space but usually with one or more catches: </li></ul><ul><li>additional features cost more </li></ul><ul><li>your site name is not unique </li></ul>
Isn’t a website expensive? <ul><li>Remember…your goal is to promote you and to do it consistently; same message repeated everywhere. </li></ul><ul><li>Which would you prefer: </li></ul><ul><ul><li>http://www.bobvestal.com </li></ul></ul><ul><ul><li>http://bobvestal.yahoo.com </li></ul></ul>
Isn’t a website expensive? Having a unique website usually means you can also have a unique e-mail address to tie it all together. If your website is http://www.bobvestal.com , your e-mail address can be [email_address] .
It sounds too complicated! Not really. There are only 5 basic steps. But first, let’s define some terms.
Bob’s Official Web Dictionary! <ul><li>Website </li></ul><ul><ul><li>One or more pages of text and graphics stored on a server and available on the World Wide Web. </li></ul></ul><ul><li>URL </li></ul><ul><ul><li>Uniform Resource Locator. A technical name for the website address. Usually www.something.com or .org, etc. </li></ul></ul><ul><li>IP Address </li></ul><ul><ul><li>The computer name for your website host ; for example, 18.104.22.168. </li></ul></ul><ul><li>Domain Name </li></ul><ul><ul><li>A string of letters or numbers that makes the IP address easier for humans to understand. Also used in your e-mail address following the @ sign (e.g., [email_address] ). </li></ul></ul>
<ul><li>Domain Name Registration </li></ul><ul><ul><li>Registering and paying for your unique domain name through an official registrar or reseller (e.g., register.com, godaddy.com, dreamhost.com, namecheap.com, etc.). </li></ul></ul><ul><li>Site Host </li></ul><ul><ul><li>The company who owns the servers on which you put your website pages (e.g., register.com, godaddy.com, dreamhost.com, namecheap.com, etc.). </li></ul></ul><ul><li>FTP </li></ul><ul><ul><li>File Transfer Protocol. Software that lets you move your web pages from your computer to the hosting server. </li></ul></ul><ul><li>Fees </li></ul><ul><ul><li>Any costs associated with buying a domain name and hosting your website. </li></ul></ul>Bob’s Official Web Dictionary!
Step 1: Domain Name <ul><li>Decide what domain name you want; for example, www.joesmith.com . </li></ul><ul><li>In your web browser, go to www.register.com * to see if your domain name is available. </li></ul><ul><li>Type the domain name you want here then click on Find It . </li></ul>*I’ll use register.com in this example. You can use this process with just about any provider.
Step 1: Domain Name There’s a good chance the domain name you want is already taken. No problem. Just try a different variation.
Step 1: Domain Name Let’s see if joeqsmith is available. Just type joeqsmith in the box and click on Find It .
Step 1: Domain Name Success! Your domain name is available. Notice that you also have other options: .net .org .info
Step 1: Domain Name If you want any of the other domain name extensions, select the one(s) you want then click on Add to Cart .
Here is where it pays to shop around. Select the best service and payment plan for you. Regardless of which provider you choose, decide if you want registration, hosting, or both. Step 1: Domain Name
Step 1: Domain Name Notice your current selection is $99 for three years. That’s not bad but remember, it’s just for registering your domain name … not hosting!
Step 2: Domain Name & Hosting Here’s an example from dreamhost.com. Would it better suit your budget? It could be to your benefit to check around the web for the best deal.
Here’s one more example from namecheap.com. There are bargains out there to be had. Web hosting has become a big, competitive business. There are many good companies available and each offers slightly different features. Step 2: Domain Name & Hosting
Step 2: Domain Name & Hosting One way to check out a company beforehand is to ask someone who has used that site or go to a site like www.besthostratings.com that lets you search their directory by type of service offered. It also gives stats and reviews of various companies they support. So, pick the deal that best suits your needs and budget. Once you have completed the transaction (by submitting a credit card and registration information), the system will guide you through the remain steps required by the hosting company.
Your new site may not be available for several hours or several days. It takes time to propagate throughout the internet. They may recommend or provide the FTP software you will use to move your web pages from your computer to the host server. Step 2: Domain Name & Hosting
Your hosting company may recommend or provide software for creating your web pages on your computer. Often, hosting companies will provide web page templates that you simply select and rearrange as desired by adding your own text and graphics. Step 3: Creating web pages
Step 3: Creating web pages You can create web pages using various kinds of software; some free, some cheap, some a bit more pricey. Truth be told, good ole Microsoft Notepad works great, but you do need to know a little about html, the code that makes it all work. Some people like www.joomla.org because it’s free and easy to use. An inexpensive product is http://www.webpage-maker.com/index.html ($49.00).
Step 3: Creating web pages You can always locate a local web designer/developer to create your initial pages. You can give him or her some rough text or an outline and the designer can polish it up for you. Then, you can handle subsequent updates. However, it’s your site and no one knows you better than you. Regardless of which web design software you use or even if you hire someone to do it for you, you must answer one important question :
Step 3: Creating web pages Take the time to sketch out on paper what you want your site to look like. Look at other web sites to get layout ideas. Decide where you want text and graphics. Determine what links you will have and where they will go. What do you want to say?
You are the only one who knows what you want to say about you! It's extremely important that you write interesting, informative, and concise text. Capture the reader’s attention so you can tell your story. Tell your site visitors about the value you have to offer. Detail your experience. How is it different from others? What all are you providing on this site? Include reciprocal links to your other branding products like your profiles on LinkedIn, Facebook, MySpace, and others. Step 3: Creating web pages
Depending on your skill level, you may want to incorporate graphics or pictures to support or emphasize a point, or just for fun! A designer can also guide you in the use and placement of graphics. Stock graphics and photos are available all over the internet for free or at nominal costs. As always, Google is your friend. Step 3: Creating web pages
Once you have built all of your web pages, test them thoroughly. Check for spelling, grammar, broken links, missing graphics, and anything else that might not be just what you want. Upload (ftp or move or copy) your files (html and .gif or .jpg or .png) to the hosting site. Then, thoroughly test again. (It’s okay if things are not quite right after the upload. You’re the only one who knows the site even exists at this point!) There are lots of ways to move your web pages. The most popular one is FTP. Your hosting service probably sent you the FTP login information for your site when you signed up for a hosting account. Step 4: Uploading your pages
<ul><li>Some popular and easy-to-use FTP programs are </li></ul><ul><li>WS_FTP </li></ul><ul><li>CoreFTP Lite </li></ul><ul><li>CuteFTP </li></ul><ul><li>SmartFTP </li></ul><ul><li>You can always Google for others. </li></ul><ul><li>Uploading with them is fairly easy and fast. It’s very similar to using Windows Explorer to move files from one directory (folder) to another. </li></ul><ul><li>Another option is to use the web-based file manager that often comes along with your web hosting account’s Control Panel. </li></ul><ul><li>A third option is to use the built-in publishing features of the html editor that you have used to build your site: Dreamweaver, Coffeecup HTML, Adobe GoLive, etc. </li></ul>Step 4: Uploading your pages
Step 5: No wimpy lettuce That is, keep your site fresh. Don’t let it go stale but don’t obsess over updating it. Once and a while, every few months or so is fine. As you learn more about web page development you’ll want to incorporate new ideas and fresh information into your site. However, there is no need to make it a second occupation.
In a nut shell 1. Register your unique domain name. 2. Host your new domain name. 3. Create your individual web pages. 4. Upload your web pages to your hosted site. 5. Keep your content fresh.
This is the beginning. No one learns how to create web pages and blogs just by reading through a set of PowerPoint slides. So, I encourage you to talk to people who have done what you want to do. Google stuff until you’re sick of it all. And then, try it yourself. So what if it stinks? Do it over. It’s yours. Enjoy! Not Jim Morrison