Twitter @Bnieme#bddd - symposiumWelkom1© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company).
…..© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 2
Bob Nieme - @BNieme•  Founder ofAdversitement, O2mc, Digital Power•  Digitally active since 2000•  CEO, CVO•  Married with...
I’m working in the region…
My prediction in 2011 – ‘DNT’© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 5
Our ecosystem© 2012 - Insite Innovations and Properties B.V.(an Adversitement group company). 6
Deloitte Fast 50 – MSG ‘12© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 7
Adversitement© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 8Since 2001European market ...
Customers9
Agenda•  Today’s challenges•  Data is our new oil•  Big Data a paradigm shift•  Context of data•  Create business value© 2...
#1. TODAY’S CHALLENGES© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 11
Today’s challengesIt was already predicted …!?
Today’s challenges© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 13Biggest Headaches” #BD
Today’s challengesYou are a part of mybrand ‘13 You are my target ‘12© 2013 - Insite Innovations and Properties B.V. (an A...
Today’s challenges© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 15Hyper connected econ...
Today’s challengesSocial Media… but Why..!
#2. DATA IS OUR NEW OIL© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 17
Data is our new oil“Internet of things”
Data is our new oilSlide19New Oil is already available as real time barrels
Data is our new oilFrom crude Oil (commodity) to a refinery
Data is our new oilFrom refinery to gasoline to mobility
Data is our new oil“Do we have an understanding in thecontext of oil?”Let’s think in the opposite way;How much of your cap...
#3. BIG DATA A PARADIGM SHIFT© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 23
Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 24Old instrumen...
Big Data a paradigm shiftIn information technology, big data[1][2] is aloosely-defined term used to describe data sets sol...
Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 26Big Data coul...
Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 27The psycholog...
#4. CONTEXT OF DATA© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 28
Context of DataManage 80% of #BD challenge - curiosity
Context of Data© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 30Manage “idiots” store e...
Context of DataNeed to be given context for our brains to understandFacts and figures?
Context of DataA browser in a brand ecosystem
Context of DataBrands need data for a display marketing ecosystem
Context of DataSorry …. nothing happens..!!
Context of Data© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 36Brad Smith (Microsofts ...
#5. CREATE BUSINESS VALUE© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 37
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 38Data is the commo...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 39… so what will ha...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 40It will effect yo...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 41… and its slick e...
Create business valueOnly wisdom will bring you there
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 43Every commodity n...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 44Platform People P...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 45Platform - “work ...
Create business valueVisuals - Big Data needs new visualisation technology
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 47Visuals - Big Dat...
Create business valueVisuals - Voice of community
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 49Models - Marketin...
Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 50Data “in motion” ...
Create business valueThe US Federal Trade Commission calls on companies to “act now to make privacy the ‘default setting’ ...
Create business valueDigital Transparency as a result of wisdom
53	  Why	  …?	  	  	  	  We believe inDigitalTransparency3	  	  	  	  
54	  For	  you	  as	  a	  company!	  	  	  	  1. Empowering pro-active data drivencompanies towardsdigital businessexcelle...
55	  For	  you	  as	  a	  user!	  	  	  	  2. Develop andimprove trusteddigital experiences forinternet users.	  	  	  	  
56	  To	  be	  reliable	  for	  everyone!	  3. Facilitate a secureinfrastructure and beauditable byregulators.	  	  	  	  
Create	  business	  value	  57	  	  	  	  	  Data	  is	  your	  commodity	  to	  achieve	  digital	  business	  excellence...
Create	  business	  value	  Analysts	  	  •  Need	  data	  to	  build	  reports	  •  What	  happened	  yesterday	  •  Resp...
Conclusion
An invite… to extend our eco system•  We have real time text and datengines, call to co-create applications•  We have Big ...
Questions?@BniemeThx fr yr ttntn
Big data driven decisions bnieme nyenrode
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Big data driven decisions bnieme nyenrode

  1. 1. Twitter @Bnieme#bddd - symposiumWelkom1© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company).
  2. 2. …..© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 2
  3. 3. Bob Nieme - @BNieme•  Founder ofAdversitement, O2mc, Digital Power•  Digitally active since 2000•  CEO, CVO•  Married with children (4)•  Hockey, golf•  Non reader – scanner•  Passion keydriver to get results
  4. 4. I’m working in the region…
  5. 5. My prediction in 2011 – ‘DNT’© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 5
  6. 6. Our ecosystem© 2012 - Insite Innovations and Properties B.V.(an Adversitement group company). 6
  7. 7. Deloitte Fast 50 – MSG ‘12© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 7
  8. 8. Adversitement© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 8Since 2001European market leader80 FTEWeb Analytics -> digital datais our gameADOBE, IBM, others
  9. 9. Customers9
  10. 10. Agenda•  Today’s challenges•  Data is our new oil•  Big Data a paradigm shift•  Context of data•  Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 10
  11. 11. #1. TODAY’S CHALLENGES© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 11
  12. 12. Today’s challengesIt was already predicted …!?
  13. 13. Today’s challenges© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 13Biggest Headaches” #BD
  14. 14. Today’s challengesYou are a part of mybrand ‘13 You are my target ‘12© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 14Customer Centric – “Selling”Customer Centric – “Telling”
  15. 15. Today’s challenges© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 15Hyper connected economy
  16. 16. Today’s challengesSocial Media… but Why..!
  17. 17. #2. DATA IS OUR NEW OIL© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 17
  18. 18. Data is our new oil“Internet of things”
  19. 19. Data is our new oilSlide19New Oil is already available as real time barrels
  20. 20. Data is our new oilFrom crude Oil (commodity) to a refinery
  21. 21. Data is our new oilFrom refinery to gasoline to mobility
  22. 22. Data is our new oil“Do we have an understanding in thecontext of oil?”Let’s think in the opposite way;How much of your capital should bewasted if you only use oil for themobility of cars ?© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 22
  23. 23. #3. BIG DATA A PARADIGM SHIFT© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 23
  24. 24. Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 24Old instruments are not even close to solve ourBD challenges
  25. 25. Big Data a paradigm shiftIn information technology, big data[1][2] is aloosely-defined term used to describe data sets solarge and complex that they become awkward towork with using on-hand database managementtools.Difficulties include capture, storage,[3] search,sharing, analysis,[4] and visualization. The trend tolarger data sets is due to the additionalinformation derivable from analysis of a singlelarge set of related data, as compared to separatesmaller sets with the same total amount of data,allowing correlations to be found to "spot businesstrends, prevent diseases, combat crime."[5]Just more data ….. a V and a V and a V.. So what!
  26. 26. Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 26Big Data could be your fata morgana
  27. 27. Big Data a paradigm shift© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 27The psychology behind a paradigm shift
  28. 28. #4. CONTEXT OF DATA© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 28
  29. 29. Context of DataManage 80% of #BD challenge - curiosity
  30. 30. Context of Data© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 30Manage “idiots” store everything because they think it’scheap….
  31. 31. Context of DataNeed to be given context for our brains to understandFacts and figures?
  32. 32. Context of DataA browser in a brand ecosystem
  33. 33. Context of DataBrands need data for a display marketing ecosystem
  34. 34. Context of DataSorry …. nothing happens..!!
  35. 35. Context of Data© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 36Brad Smith (Microsofts General Counsel and Executive Vice-President of Legal and Corporate Affairs) concluded his recenttalk at the Privacy Conference 2012 on privacy and technologythat “We can not have privacy if there is no transparency.”Price Discrimination Among Buyers: Robinson-PatmanviolationsA seller charging competing buyers different prices for the same"commodity" or discriminating in the provision of"allowances" — compensation for advertising and otherservices — may be violating the Robinson-Patman Act.The Center for Digital Democracy (CDD) today filed acomplaint with the Federal Trade Commission claiming thatGoogles move to consolidate its dozens of privacy policiesviolates an agreement the company reached with the FTC tosettle privacy complaints about the now defunct Google Buzz.
  36. 36. #5. CREATE BUSINESS VALUE© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 37
  37. 37. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 38Data is the commodity to create digital business value
  38. 38. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 39… so what will happen if we spoil with our new oil?
  39. 39. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 40It will effect your reputation …
  40. 40. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 41… and its slick effect: more data
  41. 41. Create business valueOnly wisdom will bring you there
  42. 42. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 43Every commodity needs to have an end result
  43. 43. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 44Platform People ProcessDATADRIVENDECISIONMAKING
  44. 44. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 45Platform - “work in progress”
  45. 45. Create business valueVisuals - Big Data needs new visualisation technology
  46. 46. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 47Visuals - Big Data needs new visualisation technologyhttp://www.youtube.com/watch?v=_h7skcBmXS4
  47. 47. Create business valueVisuals - Voice of community
  48. 48. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 49Models - Marketing contribution models
  49. 49. Create business value© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 50Data “in motion” Data “at rest”How to deal with data within the context of value
  50. 50. Create business valueThe US Federal Trade Commission calls on companies to “act now to make privacy the ‘default setting’ forcommercial data practices and give consumers greater control over the collection and use of their personal datathrough simplified choices and increased transparency.”Balance your value
  51. 51. Create business valueDigital Transparency as a result of wisdom
  52. 52. 53  Why  …?        We believe inDigitalTransparency3        
  53. 53. 54  For  you  as  a  company!        1. Empowering pro-active data drivencompanies towardsdigital businessexcellence.        
  54. 54. 55  For  you  as  a  user!        2. Develop andimprove trusteddigital experiences forinternet users.        
  55. 55. 56  To  be  reliable  for  everyone!  3. Facilitate a secureinfrastructure and beauditable byregulators.        
  56. 56. Create  business  value  57          Data  is  your  commodity  to  achieve  digital  business  excellence    •  Prices  –  comparaBve-­‐  be  transparent    •  Quality  of  services  –  reviews  -­‐  be  transparent    •  Social  Media  –  vulnerable  -­‐  be  transparent      •  Business  partners  –  relaBonships  -­‐  be  transparent    •  Knowledge  sharing  –  specialists  -­‐  be  transparent    
  57. 57. Create  business  value  Analysts    •  Need  data  to  build  reports  •  What  happened  yesterday  •  Responsive  on  quesBons  from  out  the  business  •  Data  “@  rest”  experts    •  Understand  today  -­‐  are  lost  in  tomorrow  •  Results  is  business  rules,  workflow  management  and  processes  Data  ScienBsts  •  Common  sense  to  determine  opportuniBes  •  Will  have  impact  on  tomorrow  •  Pro-­‐acBve  business  •  PredicBve  models  •  Don’t  care  for  today  focussed  on  future  •  Results  in  data-­‐driven  decisioning  58  Pla[orm,  People  and  Process  
  58. 58. Conclusion
  59. 59. An invite… to extend our eco system•  We have real time text and datengines, call to co-create applications•  We have Big Data educational contentand trainers – let’s educate•  We have research availability•  Many and divers opportunities withinour data science initiative andopportunities© 2013 - Insite Innovations and Properties B.V. (an Adversitement Group company). 60
  60. 60. Questions?@BniemeThx fr yr ttntn

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