Working Differently in Extension Workshop

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Presentation from May 9, 2012 workshop for NDSU Extension Service professionals in MPU 1, 2 & 3

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  • The value of social media lies in the connections, in the diversity and randomness of those connections and in the deep relationships that can result from those connections.Over the past 5 years, I have used social media to build important relationships with people around the world who share my passions for social media and learning. Some of them I have met, but most of them I will never see face-to-face. But that doesn’t mean that our connection is weak. When I call, they answer.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Working Differently in Extension Workshop

    1. 1. Social Media Revolution http://youtu.be/0eUeL3n7fDs
    2. 2. Working Differently in Extension Becky Koch Director NDSU Ag Communication Bob Bertsch Web Technology Specialist NDSU Ag Communication
    3. 3. How To Vote via TextingStandard texting rates only (worst case US $0.20)
    4. 4. How To Vote via PollEv.com
    5. 5. Working Differently in Extensionhttp://prezi.com/srw0vzpta7d7/working-differently-in-extension/
    6. 6. Who Is Managing Your Learning? http://youtu.be/-mfYQs10ru4
    7. 7. DiscussionHow do you learn in the workplace?
    8. 8. What is a learning network?a deliberately formed network of people and resources capable of guiding ourindependent learning goals and professional development needs.
    9. 9. Content Commentary Research Experience Conversation Experts Colleagues Friends Filter Filter Filter Filter Filter Creation Curation Sharing YOUAdapted from “Creating a Personal Learning Network,” http://www.slideshare.net/corinnew/creating-a-personal-learning-network-5016387
    10. 10. Content•••••• YOU laptop - http://www.flickr.com/photos/computermonger/, smartphone - http://www.flickr.com/photos/liewcf/, ipad - http://www.flickr.com/photos/leondel/.
    11. 11. What are RSS feeds? • • • • •
    12. 12. Blogs Feed-enabled sites Feed ReaderGoogle alerts Utilities Podcasts
    13. 13. News RSS feeds
    14. 14. Blog RSSBlogs typically offer feeds of their posts, and sometimes comments. The feedmay contain the full post, or just an excerpt.
    15. 15. Google Readerhttp://www.google.com/reader
    16. 16. Finding Answers: eXtension Searchhttp://www.extension.org/search
    17. 17. Finding Answers: Atomic Learninghttp://www.ndsu.edu/dce/faculty_resources/ atomic_learning1
    18. 18. Google Docs google.com/docs• Collaborate with anyone online• Collaborate in real time• Documents• Presentations• Online forms• Drawings
    19. 19. Organizing Conversations: Live Meeting• Desktop-to-desktop web conferencing• If don’t have option, call help desk at 231- 8685• Use headset• Sign up for time to practice
    20. 20. Defining the Message• Who’s your target audience? – Be specific• What is your goal? – What do you want them to do as a result? – What action do they take, not just what they learned?
    21. 21. Defining the Message• Set priorities – 3 to 5 main points
    22. 22. Defining the MessageEducational program – avoid information overloadNews release – inverted pyramidMedia interview – memorable points, repeat themWeb page – use subheads, bullets, links to increasesearchabilityFacebook – link to more info, ask a question to engagepeopleTwitter – 140 characters, link if necessary
    23. 23. Just in Time LearningTraditional Education Just in Time Education(Stocks) (Flows)• Content is standardized • Content is customized• Delivered in a specific • Available anywhere, space at a specific time anytime• Usually a passive • Encourages active setting learning
    24. 24. Just in Time LearningStocks = archived, Flows = timely, engagingorganized• Books • Blogs• Publications • Social media• Websites • Webconferencing
    25. 25. JIT Parenting JITP newsletter designed so that information thats relevant to your child is automatically delivered to you just in time!.
    26. 26. Ask an Expert• General vs. targeted widget – www.ag.ndsu.edu/extension – http://www.ag.ndsu.edu/flood• Start at http://people.extension.org – Set preferences
    27. 27. Understanding Apps
    28. 28. Apps Are Applications
    29. 29. What Makes Smartphones Smart?• Operating system • Touchscreen• Apps processor • GPS• Web • Accelerometer
    30. 30. Operating SystemsShare (%) of U.S. Smartphone Subscribers March 2012 www.comscore.com 51.0% 30.7% 12.3% 3.9%
    31. 31. Operating SystemsShare (%) of Global Tablet Market Jan. 2012 Strategic Analytics 58.0% 39.0% 1.5%
    32. 32. NDSU ExtensionDisaster Recovery Log AndroidWinter Survival Kit iPhone and AndroidHeating Fuel Cost Comparison iPhone and Android
    33. 33. SD ExtensionNoxious Weeds of South Dakota iPhone and AndroidSDCES Grazing Records iPhoneNPIPM Soybean Guide iPhone and Android
    34. 34. Virtual Farm Manager• Keep all your field records – be able to view or edit them from your phone or computer anywhere in the world• Simple Coverage logging (Field Mapping) with multiple colors for multiple seed varieties using your phone’s GPS• Synced to the VFM website• All Hired Help can see the same notes
    35. 35. Using Social Media For Curation
    36. 36. The Value is in the Connections
    37. 37. Twitter #ManureMonday started by @LPELC Reach: 12-15,000 accounts 26-34,000 impressionshttp://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
    38. 38. Tips for Tweets • Use 120-130 characters to leave room for retweets • Tweet in the evenings and weekends – evening and weekend tweets get more engagement • Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches • Use a Twitter client like TweetDeck and a tool like Buffer to help you schedule tweets http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
    39. 39. YouTube – NDSU Extension Channel109 subscribers 182,130 video views
    40. 40. YouTube Tips• Get social with YouTube – do more than post videos• Comment on videos – thank creators for their work, add important information and kindly correct errors• “Like” videos and share them on other social media channels• Create playlists of quality, related videos
    41. 41. Facebook – NDSU Extension Ward County175 likes 1,887 user reached in last 60 days
    42. 42. Facebook Tips• Post between 8 p.m. and 7 a.m. = more engagement• Add questions to post to spark dialogue• Keep posts simple (status only or 1 photo)• Post 1 – 2 times per day
    43. 43. Pinterest - Farms & Rural America, Food & Agriculture Collaborative group board • 409 pins • 899 followers
    44. 44. Pinterest Tips • Organize your boards to allow followers to filter • Be selective when repinning. Know what the pin is linked to. • Add comments. What value are you adding when you pin?
    45. 45. Working Differently• Start with one channel http://www.flickr.com/photos/andrec/
    46. 46. Working Differently• Connect with those who share your passion http://www.flickr.com/photos/suewaters/
    47. 47. Working Differently• Dedicate 15 minutes/day http://www.flickr.com/photos/nickpiggott/
    48. 48. Working Differently• Post and follow-up on comments daily http://www.flickr.com/photos/tamasrepus/
    49. 49. Working Differently• Look for opportunities to grow http://www.flickr.com/photos/donnagrayson/
    50. 50. Effective Presentations• Eminence• Enlightenment• Empowerment• Expectation• Enjoyment• Engagement• Enthusiasm• Energy• Example• Entertainment• Empathy
    51. 51. Poll Everywhere• Free instant polling (up to 40 users/poll)• Supports texting, Twitter and web• Multiple choice or open-ended questions• Good for simple pre/post questions• http://www.polleverywhere.com
    52. 52. TurningPoint• Uses personal responders• Native to Microsoft PowerPoint• Can add graphs, countdown timers and correct answer indicators to presentation• System + 40 responders available from Ag Comm
    53. 53. Branding Your Presentation• Logos• PowerPoint templates• Nondiscrimination, etc.• Ag: http://www.ag.ndsu.edu/ext- employees/communications-and-marketing-1• NDSU: http://www.ndsu.edu/vpur/resources/
    54. 54. Slideshare Anne Adrian • 57 slideshares • 91 followers • 10 slideshares with more than 2000 views each. http://www.slideshare.net
    55. 55. PPT – Video - YouTube Why? • Users don’t need PPT or PPT viewer • Presentation is streamed not downloadedTutorial: • Available to anyone on thehttp://www.ag.ndsu.edu/ web including more thanagcomm/training/creating-a- half a billion YouTubeyoutube-video-from-powerpoint- users2010
    56. 56. Prezi• Cloud-based http://prezi.com• Zoomable canvas• Visually engaging• Free educational accounts• Can present offline
    57. 57. Thanks!CONNECT• On Twitter – www.twitter.com/NDSUAgComm – www.twitter.com/ndbob• On Facebook – www.facebook.com/NDSUAgCommWebServices• Blog/Web – www.ag.ndsu.edu/agcomm – www.ag.ndsu.edu/workingdifferently – www.ag.ndsu.edu/roller/agcommwebservices/

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