Growth Hacking the Enterprise

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Growth Hacking the Enterprise

  1. 1. Growth Hacking the EnterpriseBoastcapital.com | @Boastcapital | Boastcapital.com/blog
  2. 2. About @lloyedlobo• Partner, Boast Capital & Plug and Play Canada, BoardMember at Startup Calgary, Instructor at SWNextand Writer at Calgary Herald• Previously, Head of Marketing & BD at TicketLeapand AL Systems• Studied Software Engineering at LakeheadUniversity, Marketing at NYU and PR at UCLA
  3. 3. Say what?
  4. 4. First things first
  5. 5. This is broken
  6. 6. Growth funnel
  7. 7. Acquisition
  8. 8. Activation
  9. 9. Retention
  10. 10. Referral
  11. 11. Referral
  12. 12. Referral
  13. 13. A/B Test
  14. 14. Some Tools
  15. 15. Takeaways• Understand your market• Know your goal• Analyze each phase of the growth funnel• Obsess about testing

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