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What is Board Engagement Anyway (and how do we get more of it)?

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Board engagement is a term often used but rarely defined.

Yet, building a highly engaged board is essential to the vitality of any board and organization. Join us for a lively “talk show” style webinar designed to explore ways to measure and build board engagement – with an eye toward improving your organization’s performance.

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What is Board Engagement Anyway (and how do we get more of it)?

  1. 1. What is Board Engagement Anyway?
  2. 2. Agenda  Introductions – Dottie Schindlinger, BoardEffect – Charles Dahan, behaviorclarity.com  Overview of Engagement  Interview with Charles Dahan 2
  3. 3. Dottie Schindlinger 3  Governance Technology Evangelist  18 years’ experience in nonprofit governance, leadership development  Author of several articles & book chapters on intersection of technology and governance  Part of founding team that developed BoardEffect
  4. 4. Charles Dahan 4  Research fellow and Ph.D. candidate at the University of Florida political science department  Specializing in behavior psychology, behavioral economics and public opinion.  Published in a wide range of peer-reviewed and industry publications
  5. 5. Goals 5 Defining “Engagement”1 Changing MINDSET and define social capital2 Offer suggestions for engagement measurement3
  6. 6. What is Engagement? Psychological Engagement Tangible Engagement Professional Engagement 6 Quantitative Measurement & Mindset
  7. 7. Social Capital  For members  Qualification  Benefits 7
  8. 8. Psychological Engagement  The relationship an individual believes they hold toward the organization  “Warmth”  Survey measurement 8
  9. 9. How to Measure  Participation in activities without personal benefits  Trajectory of participation 9
  10. 10. Tangible Investment  Intensity of participation – Time – Resources ($)  Non-invasive measures (often with software) 10
  11. 11. Caveat and How to Measure  Meet member need – Example: Magazine Members  Provide level of resources a member desires, not what you think is “best” 11
  12. 12. Professional Engagement  Investment in the mission of the organization, including: – Individual Development  Consuming resources for training, leadership, etc – Group Development  Participation in conferences, leadership groups, networking groups, mentoring 12
  13. 13. Examples  Hours committed  Attendance  Resource consumption (particularly for board members)  Collaboration  Network depth and breadth 13
  14. 14. Network Effects  Compound Benefits: Why professional development and leadership training are investments  Latent Measures – Depth: Time spent with colleagues, attendance – Breadth: Number and distance of contacts 14
  15. 15. Conclusion  Increase Social Capital … Trust – Psychological Engagement: Warmth – Tangible Engagement: Resources – Professional Engagement: Leadership Resource Consumption  Quantification: Latent vs. Invasive Measures  Network Effects 15
  16. 16. Interview 16 Charles Dahan Political Science Research Fellow, University of Florida
  17. 17. Bibliography Cited in Blog Post  Adkins, A. (n.d.). U.S. Employee Engagement Unchanged in November. Gallup.com. Retrieved December 10, 2015, from http://bit.ly/1nqTNNr  Crowley, M. (2015). Employee Engagement Isn’t Getting Better and Gallup Shares the Surprising Reasons Why. Lead From the Heart.  Ford, D. (2013). Larky Offers Up Member Benefits At Your Fingertips. Associations Now. Retrieved from http://bit.ly/1ZWR8Y4  Rominiecki, J. (2013). No Title. Associations Now. Retrieved from http://bit.ly/1WQaLB4  Rominiecki, J. (2014). What We’re Scoring When We're Scoring Engagement. ASAE Now.  Wollebæk, D., & Selle, P. (2003). Participation and Social Capital Formation : Norway in a Comparative Perspective. Scandinavian Political Studies, 26(1), 67–91. doi:10.1111/1467- 9477.00080  Tate & Tryon. Membership Metrics: A Review of Current and Best Practices. (September 2013). http://bit.ly/1TqirtV 17
  18. 18. What is Board Engagement Anyway?

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