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Global Marketing

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Bo Liang
Bo Liang

reflections on Global Marketing

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Global Marketing

Editor's Notes

  1. How to understand…. Giving examples.
  2. Movie, simulation game, case 14-2 Social, cultural, enonomic,…
  3. Current event The region you covered: What you learned about businesses and economy (e.g., industries, markets,…)
  4. Starbucks in india
  5. Ikea stores in china. Consumers spent hours in the stores