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Exhibition "Digital Design: Behind the Pixels" - UX Camp Europe 2016

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Summary of the project:
- what was the situation
- which steps we have taken
- why we choose form of an exhibition
- and what were the results

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Exhibition "Digital Design: Behind the Pixels" - UX Camp Europe 2016

  1. 1. Exhibition Digital Design: Behind the Pixels @BoBMarvan #zapixely
  2. 2. Who am I? • @BoBMarvan • UX Designer at AVG.com • Chronical volunteer…
  3. 3. What’s #zapixely? • CZ: za pixely = EN: behind the pixels http://wallpaperlayer.com/img/2015/9/rainbow-abstract-pixels-wallpaper-8228-8545-hd-wallpapers.jpg
  4. 4. Initial Situation • Approximatly 500 – 600 „UX designers“ (via LinkedIn and other secret sources) • And 80 open positions related to UX (via UXjobs.cz) • The market is still „under construction“ • Lack of education…
  5. 5. The Idea … http://www.prague.eu/file/edee/event/3707/designblok-foto-2.jpg
  6. 6. Why Exhibition? • Low threshold – no entry fee. • Low time dependency – not as long as a conference / barcamp (too short). • No disruption – take people out ofon-line comfort zone…
  7. 7. The Goals • Introduce the topic of „digital design“ to wider audience than just few fellow professionals that way…
  8. 8. The Goals „So even your mother finally understood what we do ...“
  9. 9. The Goals • Try to close the gap between a digital and the real world.
  10. 10. Target Groups • Design (offline) colleagues – to understand better our job • Business – to understand the need of investments in to good digital design • Students – for future career • General public…
  11. 11. Organizers
  12. 12. The Team There was more than 30 volunteers participating on the project. Thank you!
  13. 13. Partners: • MSD - global healthcare leader • NetSuite – #1 in cloud ERP • LMC – market leader in Human Resources • Jablotron – creating alarms • iSTYLE – Apple Premium Reseller
  14. 14. Topics & Experts: 1. Strategy - Jan Řezáč 2. User Research -Jakub Franc 3. Design Process - Petr Štědrý 4. Interaction Design - Ondřej Válka 5. Graphic Design - Jakub Krčmář 6. Typography -Jakub Goldmann 7. Accessibility - Radek Pavlíček 8. Usability Testing - Martin Kopta 9. Intersection with Real World - Dominika Potužáková 10. Learn more - Berka
  15. 15. The Form foto: H3T
  16. 16. How it looks like? CI: Richard Jaros
  17. 17. Disaster foto: Lukas Marvan
  18. 18. How it looks like? foto: Jakub Hrab
  19. 19. Opening Event foto: Jakub Hrab
  20. 20. Opening Event foto: Jakub Hrab
  21. 21. Talks foto: Jan Hromádka
  22. 22. Talks foto: Lukas Marvan
  23. 23. Workshops foto: Lukas Marvan
  24. 24. Workshops foto: Lukas Marvan
  25. 25. Excursions foto: Lukas Marvan
  26. 26. CZECHDESIGN.cz/zapixely
  27. 27. The Results • 6 weeks • 11 events • 1126 visitors
  28. 28. We have not finished yet… • This spring, we visited two other cities: – Zlín (3 weeks / 3 events) – Brno (3 weeks / 11 events) • The plan for this autumn is to visit at least one more city: – Plzeň – and than maybe others: Ostrava, Olomouc, Bratislava
  29. 29. Thank you my dears: • Anežka Adamíková • Filip Dědic • Lenka Horáková • Lukáš Šaněk • and Ivana Jíleková (for patience)
  30. 30. Lessons Learned 1 Next time we should make it BIGGER because the effort will be almost the same.
  31. 31. Lessons Learned 2 Even if you are alone at the begining, you can TRIGGER the change.
  32. 32. Now it’s your turn: • How do you promote the digital design? • How do you attract the students to design? • Do you know about some similar projects? • What would you suggest me to do next?
  33. 33. Thank you and please drop your note with #zapixely @BoBMarvan

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