Reframe Overview For EFF


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An overview of the Reframe project given at the Edinburgh Film Festival.

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  • This is our goal – but we’re a long way from getting there
  • THIS SLIDE (Note: only top half shows up on screen): Reframe is an aggregator, tool, aide in reaching your sales goals. Describe Reframe mission at large. Get films off the shelf and preserve visual history. Make it cost effective and easy for filmmakers. Give them choices. CLICK.
  • The most important thing is: how does the program serves your needs? (Discuss list) CLICK
  • Reframe’s first platform partnership is with Amazon. Discuss nuts and bolts of the agreement. Discuss List. CLICK.
  • The other half of the equation is how to help your viewers and buyers find the content. Discuss the website in an overview. Discuss the points. CLICK.
  • Ways to search content: collections, filmmakers, genres, subjects, and search bar. Skip detailed search and find a filmmaker, Jay Rosenblatt CLICK
  • Every filmmaker has the opportunity to have a personalized profile page. Jay is obviously distributing one film through Reframe. You can click on “Human Remains” and be taken to it’s film page. CLICK
  • This is the top half of a film page which includes a player for trailers and the purchase options box. In one ex of an approach, Jay has chosen to sell only DVD with institutional pricing. For many, this choice might be made because of the specific rights they own and can sell or they may simply want to make only certain versions available. CLICK
  • This is the bottom half of “Human Remains” film page. Here you can see additional information in drop down boxes. As a content holder,you determine what information goes here. You can also include downloadable materials. Let’s go to a collection page next to see a different approach.
  • Here is an example of a distributor’s collection on Reframe. (This page is also truncated.) DER is a well-known distributor who has a successful business selling DVDs and videos to the institutional and consumer audience. They’ve opted to take a collection of 79 of their films and join Reframe in order to make those films available through VOD. Name some of the other distributors who are working with Reframe. Let’s go to N!ai. CLICK
  • But all of this stuff online is leading to a bigger problem – too much content
  • The future is find
  • It’s about building a friendship, a trusted source to help you find the stuff you want. They let their fans do what fans have always done – tell each other – hey, here’s a film I like, you might like it as well As more and more video comes online – and as culture becomes more commercial, trusted source curators will become more important, which we’ll discuss more soon, but I’d argue this is the value that we as cultural orgs bring to the table.
  • Users can aggregate content themselves, drawing out themes in curated lists. Lists are featured throughout the site in the sidebar. Shared knowledge acts as a means of filtering or percolating content to the surface. CLICK
  • On the film content page, the user can view the trailer if there’s video, learn more information about the film (including links to off-site information resources) and purchase the film. But Reframe is not just a transactional site. It’s a transactional community. We want to get users to the primary content, but we also want to draw them into the category… let them associate themselves with the category. We’re developing extensive UGC components for Reframe. Users can develop a presence on the site by interacting with and through the content. They define their presence on the site and thus display their knowledge and interests, via additions to and associations with primary content -- films. We want these user contributions to become part of the fabric of the site along with the formal top-down academic structure and content. The official taxonomy and academic contributors to the site re-create the traditional academic downward flow of knowledge. But the UGC mechanisms are about allowing knowledge to flow upward as well. Provide a means of obtaining, vetting and filtering the knowledge latent in the user base to draw in users and ultimately make sales. CLICK
  • List creation: Users can curate their own festivals or curricula, constructing lists of films around whatever thematic criteria they devise. Draws content out and creates unexpected or “non-taxonomic” paths through the content. Draws on and makes useful the latent knowledge in the user base. Use the content to present and display yourself. CLICK
  • Allowing significant UGC around the primary content means that users can accumulate contributions. We’re putting these together in relatively robust profiles that aggregate the users contributions. They can include an image and short bio. The rest is content contributions. If they’re a “super-user” they’ll have blog posts. CLICK (Scrolls down) But all contributing users will accumulate reviews, lists and tags. Form the presence of the user on the site. Distills their interests and knowledge in terms of the primary content.
  • But they can also MANAGE their contributions. For example users can edit, their lists or CLICK
  • Create new lists from their profile. 2. So user contribution is key to bringing content out and allowing the user to identify with and through the content. CLICK
  • Ultimately, it all ties in with Reframe’s category and primary content. CLICK (Scroll down) The blog has a presence on the transactional site. Allows elaboration of category issues and pulls the issues discussed on the blog into the content resources on Reframe.
  • Reframe Overview For EFF

    1. 1. The Reframe Project Making our visual heritage accessible to all.
    2. 3. <ul><li>“ Off the shelf” and into new markets/platforms </li></ul><ul><li>Non-exclusive </li></ul><ul><li>Best possible terms for group </li></ul><ul><li>Opt-in or out </li></ul><ul><li>Variable pricing and licensing schemes </li></ul><ul><li>Reach commercial and institutional users </li></ul>Serving Content Holders
    3. 4. <ul><li>Digitize source video for free </li></ul><ul><li>Optional: </li></ul><ul><ul><li>DVD on Demand </li></ul></ul><ul><ul><li>Digital Video on Demand </li></ul></ul><ul><li>Fair split </li></ul><ul><li>Non-exclusive / 3 year term </li></ul><ul><li>Personalize pricing and licensing schemes </li></ul>Reframe & Amazon
    4. 5. Getting Heard Thru The Noise The Reframe Website <ul><li>Multiple search and find options </li></ul><ul><li>Curated – top down, bottom up </li></ul><ul><li>Participatory recommender systems </li></ul><ul><li>Branded by rights-holder </li></ul><ul><li>Serve institutional and educational users </li></ul>
    5. 12. Generatives <ul><li>Immediacy </li></ul><ul><li>Personalization </li></ul><ul><li>Interpretation </li></ul><ul><li>Authenticity </li></ul><ul><li>Accessibility </li></ul><ul><li>Embodiment </li></ul><ul><li>Patronage </li></ul><ul><li>Findability </li></ul>
    6. 13. Generatives <ul><li>Immediacy </li></ul><ul><li>Personalization </li></ul><ul><li>Interpretation </li></ul><ul><li>Authenticity </li></ul><ul><li>Accessibility </li></ul><ul><li>Embodiment </li></ul><ul><li>Patronage </li></ul><ul><li>Findability </li></ul>
    7. 14. TRUSTED SOURCE curation
    8. 23. Twitter: @ReframeTFI For more information contact: [email_address]