Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ATL-PushPush Audience Engagement

2,671 views

Published on

The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don't know why SlideShare duplicates the word distribution three times.....

ATL-PushPush Audience Engagement

  1. 1. Engage 101: Audience Building & Distribution & Distribution & Distribution Part Three: Audience Engagement
  2. 2. Photo Credit: FFFFound
  3. 3. CwF + RtB = $$$ Mike Masnick, TechDirt
  4. 4. CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy, and make money.
  5. 5. How?
  6. 9. Participatory Culture <ul><li>A Conversation </li></ul>
  7. 11. Langworthy & Henein Vanishing of the Bees
  8. 12. <ul><li>Twitter Stats (via Twitter) </li></ul><ul><li>105,779,710 registered users </li></ul><ul><li>1,500% growth over the last three years </li></ul><ul><li>300,000 new sign-ups per day </li></ul><ul><li>60% of new accounts were from outside the U.S. </li></ul><ul><li>600 million search queries per day </li></ul><ul><li>A NY Times story gets tweeted every 4 seconds </li></ul>
  9. 13. Usage by Age Group US Growth Twitter
  10. 14. Zoe Keating @ZoeCello 1.38 million followers on Twitter
  11. 15. Building Community <ul><li>Friends & Fans </li></ul>
  12. 16. www.ironsky.net
  13. 17. www.ironsky.net
  14. 18. www.ironsky.net
  15. 19. crowdcontrols.cc
  16. 20. CrowdSourcing <ul><li>Turning Community into Funders </li></ul>
  17. 22. <ul><li>$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. </li></ul><ul><li>$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses. </li></ul><ul><li>$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo! </li></ul><ul><li>$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. </li></ul><ul><li>$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell. </li></ul>Details from Jill’s Next Record website
  18. 23. thecosmonaut.org
  19. 24. thecosmonaut.org
  20. 25. TheAgeofStupid.Net
  21. 26. www.indiegogo.com
  22. 27. www.kickstarter.com
  23. 28. CrowdFunding <ul><li>The old fashioned way </li></ul>
  24. 30. Participatory II. <ul><li>A Viral Video Conversation </li></ul>
  25. 36. Remix Culture <ul><li>Mash-Ups and Sampling – Participatory Cinema </li></ul>
  26. 38. Kuitman: Thru-You
  27. 39. Gaylor: RIP! A Remix Manifesto
  28. 40. Red Letter Media , Mr. Plinkett: The Phantom Menace Review (s)
  29. 41. CrowdSourcing 2: <ul><li>Turning Community into Producers </li></ul>
  30. 42. www.wreckamovie.com
  31. 43. www.massanimation.com
  32. 44. Multi-Platform <ul><li>Agnostic, Viral & Mobile </li></ul>
  33. 46. McAbee: Stingray Sam
  34. 48. Sally Potter’s Rage First Movie Premiering Day/Date at a Festival and on Mobile
  35. 49. Free <ul><li>(Plus Fee) </li></ul>
  36. 52. Generatives <ul><li>Immediacy </li></ul><ul><ul><li>Give them something now </li></ul></ul><ul><li>Personalization </li></ul><ul><ul><li>To their needs </li></ul></ul><ul><li>Interpretation </li></ul><ul><ul><li>With study guide, or commentary </li></ul></ul><ul><li>Authenticity </li></ul><ul><ul><li>From you directly, signed by you </li></ul></ul><ul><li>Embodiment </li></ul><ul><li>Speaking fees </li></ul><ul><li>Patronage </li></ul><ul><li>Support the artist; Radiohead model </li></ul><ul><li>Accessibility </li></ul><ul><li>Make it easy to get; convenient </li></ul><ul><li>Findability </li></ul><ul><li>Work with partners who make you findable </li></ul>From Kevin Kelly’s: Better Than Free
  37. 53. Cross-Platform <ul><li>Cross-Media, Transmedia </li></ul>
  38. 58. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
  39. 59. Transmedia Quick thoughts: Some Experts: Keep a mind towards audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) It’s not all about the film - extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  40. 60. Thomas Allen Harris: Through a Lens Darkly
  41. 61. Olds & Scott: Occupation Dreamland
  42. 62. Quick Summary Identify Core audience & build fan base Use social media & new tools Engage in the conversation - make it participatory and real Start early - and have a team Build your Plan A CWF + RtB Engage audience - transmedia
  43. 63. Engage 101: Audience Building & Distribution & Distribution & Distribution Part Four: Pitch Session/Workshop
  44. 64. Fitting it Together
  45. 65. Blog: www.springboardmedia.blogspot.com Email: bnewman001@gmail.com Twitter: @bnewman01

×