Falmouth lecture - It's all in the Boogie

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Boogie marketing

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Falmouth lecture - It's all in the Boogie

  1. 1. Ready for part 2?<br />
  2. 2. The communication world is constantly changing – so it makes sense that the approach to advertising is changing too<br />
  3. 3. The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…<br />
  4. 4. And now for a bit of a BOOGIE…<br />
  5. 5.
  6. 6. Is for Discovery<br />
  7. 7. It’s easier than ever to find out what people are interested in..<br />Discovery<br />
  8. 8. It’s easier than ever to find out what people are interetedin..<br />Look everywhere..<br />
  9. 9. and learn<br />It’s easier than ever to find out what people are interetedin..<br />
  10. 10.
  11. 11. Is for Interaction<br />Give people something to do, online, on TV, in life<br />
  12. 12.
  13. 13.
  14. 14. Is for Sharing<br />
  15. 15. Make it spreadable..<br />But remember..<br />
  16. 16. Calling something viral<br />doesn’t make it viral.<br />Think about why people would tell others – and be honest!<br />
  17. 17. Facts don’t spread..<br />..but stories do..<br />
  18. 18. So give people a story<br />
  19. 19.
  20. 20. Is for Connection..<br />
  21. 21. Find your fans..<br />
  22. 22. Connect with fans, give them a reason to invest..<br />..and you’ll always win..<br />NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves.<br />Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc<br />
  23. 23.
  24. 24. Is for On-point<br />
  25. 25. Be relevant<br />(Context is everything)<br />
  26. 26. Be true,<br />someone will find out..<br />(This is the Internet)<br />
  27. 27. Be..<br />to new ideas, to your babies growing up as you’d never imagined<br />
  28. 28. A reminder of the 5 steps<br />
  29. 29. Discovery<br />Interaction<br />Sharing<br />Connection<br />On-Point<br />
  30. 30. Which can only lead to..<br />
  31. 31. (Boogie Marketing is Awesome)<br />
  32. 32.
  33. 33. Twitter: BeckyMcBBecky.mcw@geronimo.co.uk<br />Thanks to:<br />Leo Reynolds – flikr photo stream<br />Sam Ismail – Slide sanity check and resident BOOGIE expertCreative strategist, Geronimo<br />Eaon Prichard – the father of BOOGIE marketing Head of Digital, Geronimo<br />http://eaonpritchard.blogspot.com/<br />

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