Falmouth 2 Trends

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Top 5 trends emerging summer 2009

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Falmouth 2 Trends

  1. 1. Ready for part 2?<br />
  2. 2. The communication world is constantly changing – so it makes sense that the approach to advertising is changing too<br />
  3. 3. The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…<br />
  4. 4. So I thought it may be useful to look at the top 5 trends that are emerging and leave you with a bit of boogie…<br />
  5. 5.
  6. 6. From deference to reference<br />
  7. 7. Brands can no longer dictate and expect people to accept the messages they put out<br />It’s all about conversations – with others and with the brand itself<br />We look to other people for definitions NO LONGER to the brands themselves<br />From deference to reference<br />
  8. 8.
  9. 9. Experience economy<br />
  10. 10. Experience economy<br /><ul><li>It’s not just what brands cost any more – it’s what else they can give me
  11. 11. We’re an adventurous people and ‘money can’t buy’ is what we’re afterEg O2 – treats, blue room etc Orange wednesdays</li></li></ul><li>
  12. 12. Badge of honour<br />
  13. 13. Badge of honour<br /><ul><li>It’s no longer pikey to search for the best deal – it’s something we’re proud of
  14. 14. Haggling, research – all things we may have hidden in the past are now shows of how astute you are… and when you find a bargain you tell everyone!</li></li></ul><li>
  15. 15. Instant gratification<br />
  16. 16. Instant gratification<br /><ul><li>Higher expectations of reward – if I do this for you, what will I get?
  17. 17. Rewards can mean many things- freebies- bragging rights – first access- intellectual or emotive pat on the back(look how clever/caring/socially responsible I am)</li></li></ul><li>
  18. 18. Co-creation<br />
  19. 19. Co-creation<br /><ul><li>Feeling that if we are close to a brand, we contribute to it’s success – pass on the benefit of our experience
  20. 20. 1000s of creators rather than the 2 men in white coats R&D – new ideas to market quicker</li>

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