Welcome To Blyk

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http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.

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Welcome To Blyk

  1. 1. Say Hello to Blyk Youth Media that Works Blyk 1 © Blyk Tuesday, March 3, 2009
  2. 2. Blyk is a targeted, effective & efficient way to reach young people, using the best medium for them Blyk is the free mobile network for 16-24's that sends members messages from great brands, which pays for their free phone usage every month
  3. 3. Blyk’s Vision To create the most effective youth medium Number 1 complementary medium Number 1 for understanding young people Blyk 3 © Blyk Tuesday, March 3, 2009
  4. 4. Built on Insight 18 months of research pre-launch Continued understanding through analysis Preferences, attitudes & behaviour of 16-24s Effective Communications Blyk 4 © Blyk Tuesday, March 3, 2009
  5. 5. Top 3 key mobile applications for 16-24s Text 69% of 16-24s send over 60 texts per month. 20% send over 450 Voice 52% of 16-24s spend more than 90 minutes per month making calls Alarm clock 68% of 16-24s access the internet through their mobiles once a month or less Most use the clock several times a day Blyk 5 © Blyk Tuesday, March 3, 2009 Source: Blyk European Research, 2006 - 2007
  6. 6. Blyk’s Solution The primary need to communicate should drive everything in mobile Blyk 6 © Blyk Tuesday, March 3, 2009
  7. 7. Blyk member proposition Unbeatable flexible value Blyk 7 © Blyk Tuesday, March 3, 2009
  8. 8. £15 of free credit every month… £15 free credit every month Free Can be used on calls / texts / data / photo messages Improved Results WAP Interaction Premium content Top-up £5 – get £5 free Viral campaigns Top-up Top-up £10 – get £10 free Free benefit applied in the refill after topping-up …and the flexibility to use it how they want Blyk 8 © Blyk Tuesday, March 3, 2009
  9. 9. Invitation only: word-of-mouth network
  10. 10. Complete a profile online
  11. 11. Insert your free SIM... ... enjoy your free texts and minutes... ...and receive relevant messages, offers & news Blyk 11 © Blyk Tuesday, March 3, 2009

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