Blyk Messaging

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http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.

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Blyk Messaging

  1. 1. Blyk Messaging Targeted relevant effective Blyk 1 © Blyk Tuesday, March 3, 2009
  2. 2. Targeted Relevant Messaging Sent directly to the handsets of 16-24s
  3. 3. Messaging The dominant mobile behaviour for young people Inbuilt and instinctive conversation mechanic Familiar user experience Blyk 3 © Blyk Tuesday, March 3, 2009
  4. 4. Messaging underpins global growth of mobile CAGR 114% 87% % 8 R: 4 G CA 41% Blyk 4 © Blyk Tuesday, March 3, 2009 Source: eMarketer, March 2008
  5. 5. Blyk Targeting Capabilities Delivering relevance, insight & value Blyk 5 © Blyk Tuesday, March 3, 2009
  6. 6. Explicit data from demographics to interests Interests Blyk 6 © Blyk Tuesday, March 3, 2009 Source: Blyk BSS 07/10/08
  7. 7. ^ Interaction Provides implicit profile data Creates audience groups based on behaviour Delivers understanding Blyk 7 © Blyk Tuesday, March 3, 2009
  8. 8. Combination delivers relevance and insight Explicit Profiles Implicit Profiles Super Groups Broad targeting ^  Behavioural targeting ^  Strategy Scheduling ^  Segmentation ^  Group analysis Efficiency ^  Group creation ^  Insight Value ^  Blyk 8 © Blyk Tuesday, March 3, 2009
  9. 9. Build your own Blyk audience super groups Segment members based on response and interaction ^  A Select broad Send interactive target audience Engaged member groups ^  (Explicit profile) message Apply relevant strategies for each ^  B Message Recapture non-responders ^  1 Non- response Delivers proprietary mobile audience Minimises wastage Blyk 9 © Blyk Tuesday, March 3, 2009
  10. 10. Relevance ensures two-way value exchange Young People Value Blyk 10 © Blyk Tuesday, March 3, 2009
  11. 11. Relevance ensures two-way value exchange Young Free communication ^  Cost-effective ^  People Useful information ^  communication Entertainment ^  Hard-to-reach audience ^  Value Exclusive content ^  Minimised wastage ^  Priority Access ^  Feedback ^  Social currency ^  Understanding ^  Opportunity to give ^  Trusted relationship ^  opinion Blyk 11 © Blyk Tuesday, March 3, 2009

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